Download - Chicago Tribune overview
Magazine: Chicago
Tribune Magazine
Sunday: 789,917
(distributed in newspaper)
Source: AAM Snapshot, March 2014 ; comScore Nov 2013 – April 2014;
Omniture, Nov 2013 - April 2014; 2014 Scarborough Release 1; Tribune
Circulation Department
Chicago, IL – #3 DMA Reach 3.1 million consumers with Chicago Tribune • The Chicago Tribune is the #1 newspaper and #1 news & information website in market
• RedEye is the #1 daily commuter paper in market
Newspaper: Chicago Tribune
Circulation – Daily: 438,935
Sunday: 789,917
Audience – Daily: 1,069,117;
Sunday: 1,956,592
Hispanic: Hoy,
Fin de Semana
Mon-Thurs: 72,500
Friday: 100,000
Weekend: 389,600
Quick Read: RedEye
Mon-Tues: 150,000
Wed-Fri: 200,000 chicagotribune.com
UVs: 11.3MM/ 6 month average
PVs: 82.8 MM/ 6 month average
touch.chicagotribune.com
UVs: 5.7MM/ 6 month average
PVs: 35.9 MM/ 6 month average
78+ annual events – Over 180,000 attendees
DIGITAL
EVENTS
Mobile apps are also available for iPad, iPhone,
Android and Blackberry platforms.
chicagonow.com
vivelohoy.com chicago.metromix.com
redeyechicago.com
Magazine:
Chicago Magazine
Monthly: 150,000
Chicago Tribune Print Version
Exclusive Readers
1,714,064
Total Audience
2,588,793
Market Coverage
35.2 %
chicagotribune.com Exclusive Online
Visitors
426,887
Print & Online
Shared Audience
447,842
Source: Scarborough 2014 Release 1. Note: Newspaper Audience =
Chicago Tribune average daily or average Sunday; Website Audience =
visited chicagotribune.com in past 7 days. Chicago DMA
The Dominant Voice of the Chicago DMA
Extend Your Reach with chicagotribune.com
Daily Readership 1,069,117
202,143 162,685 143,074
Chicago Tribune Wall Street Journal USA Today NY Times
Population 18+ 7,350,363
Median Age 45.7
Median HHI $62,544
College Education 60%
Employed 63%
Own Home 65%
Demographics:
Sources: 2014 Scarborough Rel. 1; 2014 Claritas
chicagotribune.com Profile: Visited Site in Past 7 Days % Composition % Coverage Index
Male/Female 59/41 15/10 122/79
College Educated 85 17 141
Own Their Home 67 12 103
HHI $100K+ 44 20 164
Professional/Managerial 49 21 172
Median HHI – $90,630; Median Age – 40.1
Chicago Tribune Profile: Daily/Sunday % Composition % Coverage Index
Male/Female 50/50 30 /29 103/97
College Educated 71 35 118
Own Their Home 74 34 115
HHI $100K+ 32 35 119
Professional/Managerial 31 32 110
Median HHI – $69,218; Median Age – 52.5
Market Profile: #3 DMA in America – 9.7 million people
Content and Media Opportunities
GENERAL DEADLINES Space:
• Color: 3 days prior to pub date
• B&W: 2 days prior to pub date
Material:
• Color: 3 days prior to pub date
• B&W: 2 days prior to pub date
Other Advertising Opportunities
DIGITAL OPPORTUNITIES • #1 platform for Chicago’s
diverse online voice
• 350 blogs and growing
• Behavioral and geo-targeting
• Data capturing
SU MO TU WE TH FR SA
Main News • • • • • • •
Business • • • • • • *
Sports • • • • • • •
Travel •
Arts & Entertain. • • • • • • *
Real Estate •
Rides •
Life+Style •
Good Eating •
Health & Family •
Dining •
On The Town •
Homes •
* Part of Main News
RedEye & The Mash
RedEye & redeyechicago.com Engaging young, social, on-the-go
Chicagoans with to-the-point news, pop
culture and entertainment
The Mash & themash.com Chicago's only teen-targeted publication,
distributed weekly in 200 Chicagoland
schools
Distribution Map: Chicago Tribune Circulation – Sunday: 789,917 – Daily: 438,935
Source: AAM Snapshot, March 2014
Preprint Capabilities: Increase market penetration by adding a preprint option to your buy
NOTE: Estimated distribution quantities are subject to change. Based on Q 1-2 ‘14.
Data Solutions:
Ensuring every dollar spent in a market, is working harder
and more efficient than it ever has
What we do: • Profile best customers to understand and uncover how each engages with different Publisher media channels
• Identify points of engagement that connect with them when and where they are most receptive
• Develop the most effective and efficient program that aligns your message with relevant content delivered
through integrated connection points
• Prove performance by delivering measurable ROI results
How we’re unique: • Proprietary household level data powers optimization model and allows us to identify specific media channels
within our portfolio that engage your customers and shoppers most
• Measurable results highlight what is/is not working in media campaigns to improve campaign ROI
• Scalable and executable across multiple markets