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We’ll be making a lot of valuable social content from today until the official launch of the reduced menu (and beyond). From the grieving process to the official sendoff videos, leadership vignettes to recipes, this is where we show the world that Chili’s is back, baby.
Fact & Fiction
SENDOFF CONTENT PLAN
GOODBYE TEASER ANNOUNCEMENT MENU REDUCTION POSTS WHY VIDEOS COUNTDOWN POSTS SEND OFF VIDEOS RECIPE DOWNLOADS RECIPE VIDEOS
x 9
x 3
x 6
x 4
soundbites
full length
x 2 x 5
x 5
x 5
hub of all videos
15
15
x 26unique
unique
unique
x 5
(9 image grid)
version of Twitter
x 1 x 1 primary channel static
version
version
version
version
version version
hub
total videos
total videos
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NEWSROOM.C O L L A B O R A T I V E LY C U R A T E D C R E A T I V E I N R E A L-T I M E .
• Bi-weekly Skype, call or in-person work session
• Editorial in structure and framework
• The team uses content pillars and audience insight as guide rails
• Come prepared with interesting topics, verticals and thought-starters
• Smart team confident enough to share, react and riff in real-time
• Conversations, not presentations, get work out fast
• GOAL: Create and launch content within 24 to 48 hours
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Analysis, F18
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841%
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