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www.le.ac.uk
China’s interest in Open Education, OER, MOOCs, and Big Data
Terese Bird Learning Technologist & SCORE Research Fellow Institute of Learning Innovation University of Leicester
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What shall we talk about?
• What is Open Educational Practice and OER?
• Uni of Leicester’s OER
• Chinese Open Course harvested from iTunes U
• What is China looking at?
• How OER can help Chinese students choose your university
• China’s MOOCs
Photo by ToGa Wanderings
on Flickr CC-BY-NC
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Open Educational Resources (OER and Open Ed: Their time has come • Reaching for overseas
students
• Distance learning
• MOOCs (Massive Open Online Courses)
• OER as ‘soft marketing’
• JISC Factors 2011:
– Financial constraints
– Reputation
– Course marketisation
(McGill, 2011)
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iTunes U Reach – HEA OER International Aims & Objectives
• To gather and create high-quality open-licensed learning materials by University of Leicester for release into iTunes U
• To document and arrange into a framework the procedures and standards utilised in the choice and preparation of iTunes U OER
• To ascertain how international students who use iTunes U materials find, select, and view/listen to them, and to discover whether and how these students make conclusions about the universities that provide them.
• To inform and listen to University of Leicester academics in discussion considering how iTunes U may be of use to share out their materials and message to international students
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Online Survey N=102 ‘potential students’ (Bird, 2013)
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Do you use, or have you ever used, iTunes U?’
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‘Do you use, or have you ever used, iTunes U?’ – by country
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How do/did you select suitable materials?
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What was your reason for selecting these materials? (Choose all that apply)
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Have these materials helped you to achieve this aim?
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As a result of your experiences with these materials, would you consider studying at the institution that produced them?
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Leicester’s Multimedia OER
• YouTube channel videos
• Narrated presentations
• Still images or screencasts with voiceover
• Audio lecture recordings
• Audio research vigniettes
• Ebooks – pdf, epub, .ibooks
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• http://iite.unesco.org/pics/publications/en/files/3214700.pdf
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Open Course app
• Netease software company joined OCW 2011
• Harvest CC-licensed(?) VIDEO of interest to interns working at Netease, for OpenCourse app:
– Western law
– Media / Social Media
– Philosophy / Death
– Kahn Academy
– TED
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Open Class Netease
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Baidu
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Our university’s OER can encourage enrollment by Chinese students
• Agents
• League tables
• After being accepted, students search for course content and sample lectures
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What did China look at on Univ Leicester iTunes U? 1-10 August, 2013 Subject Video Audio Doc Browse/Subscribe
English 5 5 20
Medicine 13 10 1
History 1 4
Engineering/Programming 2
Psychology 10
Media & Communications 7
Management 4 5
Forensic Science 2
Actuarial Science 6 1
Chemistry 6
Public Lectures 1
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Final tips for a Chinese Connection
• Post a video on YouTube, embed it on Youku
• Try Sina Weibo, the Chinese Twitter
• Contact Netease or Baidu to suggest your university’s open material for their app
Image from
Netease
recorded
lecture by M
Sandel
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Thank you!
• Bird, T. (2013). iTunes U Reach: Case Study of University of Leicester’s Release of Open Educational Resources for International Students through iTunes U. Leicester, UK.
• McGill, L. (2012). OER Synthesis and Evaluation / OER Synthesis and Evaluation Project. OER Synthesis and Evaluation Project. Retrieved March 09, 2013, from https://oersynth.pbworks.com/w/page/29595671/OER Synthesis and Evaluation Project
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