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Choosing a Payment Processor
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If you want to have a business online, you need a way for people to pay you!
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Best payment processors for low to relatively high volume
• Clickbank
• 1ShoppingCart
• Paypal
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ClickbankPros Cons
They handle all credit card processing
They handle all refunds
!They only deliver digital
products
They only deliver digital products
!Higher processing fees
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Paypal Payments Standard
Pros Cons
No shopping cart needed !
Credibility of PayPal !
Quick and easy set up !
No monthly fees
Need a webmaster to put the button on your page
!Basic functionality
!Standard processing
percentage taken
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Paypal Payments ProPros Cons
Credibility of Paypal !
Accept paypal with your existing shopping cart
!Good if you can’t get a bank to open a merchant account
Monthly fee and percentage taken
!Need to have a cart to fully
optimize the benefits
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1ShoppingCartPros Cons
Ease of use !
Built-in affiliate system
Builtin email marketing
Integrates with PayPal and most payment processors
!Recurring billing
!Built for digital marketing
Transaction fees on some packages
!Need to pay for support
Not fantastic for full-blown
store !
Need third party payment processor
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Demo of Clickbank, Paypal, 1ShoppingCart
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Pick your payment processor
• You want an interchange plus service. It will save you in the long run
• Kevin uses www.leappayments.com
• Frederic, in Canada, uses www.psigate.com
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Other Shopping Carts - When They May Work
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InfusionSoft
• Good for higher level marketing funnel
• Kevin hasn’t had a good experience with them
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Shopify
• Good for eCommerce type sites.
• Great user interface.
• Apps are extensive, but you have to buy a lot of them to get really good functionality.
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BigCommerce
• Good for eCommerce type sites.
• You get a lot of apps built in that you have to buy for Shopify.
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Two Things You Need to Know
1. No system is going to do exactly what you want it to do.
2. You're eventually going to switch, so go with the one you feel best about now..
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End of Webinar