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Chris Dobson
VP UK Online Services
The ‘New’ Media Landscape
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New Global Landscape: Online Ad Market
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Reach Your Audience in Multiple Media Environments
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Full Service
Lead generation
Awareness
Qualification and conversion
Rich media display
eCPM Bidded Display Search
Display: ‘push’ Search: ‘pull’
Demo/behaviour Targeting
Display
Site placement
Contextual display/link
Direct response
Textlinks/Keywords
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Media Effectiveness: Understanding the Media Value Chain
C
Frequency
Recency
Ad Size
Rich Media
=ConversionAttribution
C
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AdExpertBrand display
AtlasDirect
Response
DrivepmNetwork reseller
MassiveIn-Game
MediaroomIPTV
AdCenterSearch
Screentonic
Mobile
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C
Media is Changing
Frequency
Recency
Ad Size
Rich Media
=ConversionAttribution
CRich Media
Display
eCPM Bidded DisplaySearchSearch
: ‘pull’
Demo/behaviour Targeting
Display
Site placement
Contextual display/link Direct response
Textlinks/Keywords
AtlasDirect
Response
DrivepmNetwork reseller
MassiveIn-
Game
MediaroomIPTV
AdCenter
SearchScreentonic
MobileAdExpert
Brand display
Qualification and conversion
Lead generation
Awareness
Search: ‘pull’Display: ‘push’
SearchBidded DisplayeCPM
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Q&A