Cigi: Presentation to CSTACigi: Presentation to CSTAWorking for the Value Chain
July 14,2015
P i O iPresentation Overview
• World production, exports• Canadian export markets• Canadian export markets• Cigi
f– Vision, mission, facilities, changes
• Issues and Questions
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Consumption of wheat as a share of total caloric intake
Wheat Canadian Wheat Exports > 200,000 MT’s by Market 2013‐14
(000’s MT’s) Wheat Exports by Market 2013‐14
(000’s MT’s)CanadianColombiaChileNigeria
West Africa(000 s MT s)Canadian
881.2 287.1
2,108.4
1,590.3
378.0 605.5
488.3 497.4
United States
Chile
Japan
SudanSaudi Arabia
Markets < 200,000 MT ‘s
1,147.0
578.6707.0
510.6
1,590.3
MexicoS. Korea
Philippines Guyana Oman Vietnam Turkey IsraelPuerto Rico Costa Rica
India BoliviaTanzania Cuba 578.6
1,122.9
396.1 349.6 290.3 288.7 526.6 1,348.2
633.9
515.0
Venezuela
Iraq
BangladeshRwanda ItalyUganda Portugal Burundi BelgiumKenya Malawi
Mozambique S. Africa Ghana Morocco
Peru
EcuadorBrazil
UKUAESri LankaIndonesia
ChinaNetherlands Egypt Spain Kuwait
Cameroon Malaysia Thailand
Volume = 2,072,300 MT’s
• Total selected markets = 15,250,700 MT’s• Total export volume = 17,323,000 MT’sSource: CGC – Major Importers of Canadian Grain 2013‐14
Wheat Canadian Durum Exports > 50,000 MT’s by Market 2013‐14
(000’ ’ ) Wh b k 2013 14(000’s MT’s) Wheat by Market 2013‐14(000’s MT’s)Canadian
United StatesTunisiaLibyaNigeria
521.4
144.4
447.0 736.7
60.5 257.5 [VALUE] PeruMMorocco
Venezuela
y
234.3
649.7 B l iBelgium
Algeria
Markets < 50,000 MT ‘s
Ecuador Colombia
987.3
60.0 69.7 224.8
105.8
Ecuador ColombiaCosta Rica CubaChile PortugalKuwait W. AfricaS. Africa GermanySpain Indonesia
Volume = 266 800 MT’s
Italy
UAEJapanTurkey
NetherlandsVolume = 266,800 MT s
Source: CGC – Major Importers of Canadian Grain 2013‐14 • Total selected markets = 4,558,100 MT’s• Total export volume = 4,824,900 MT’s
EuropepFoggia, ItalyBologna, ItalyLondon, UKFrankfurt, Germany
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CNMAWinnipeg, MB
South America
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Santiago, ChileLima, PeruGuayaquil, EcuadorBogota, Colombia
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Middle East / North AfricaCasablanca, MoroccoAlgiers, AlgeriaTunis, Tunisia
South East AsiaTokyo, Japan Osaka, JapanSeoul, Korea Beijing, ChinaShenzhen, China Jakarta, Indonesiai i l l i
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Tunis, TunisiaDubai, UAE Singapore, Singapore Kuala Lumpur, Malaysia
HCMC, Vietnam Bangkok, ThailandManila, Philippines
G OW lEXPORTER
GROWER ORGANIZTIONS Cereals
CanadaORGANIZATIONS
CGOEA
ITAC, WGEA
ResearchResearchCi iAAFC, AAFC,
WGRF, CDC, WGRF, CDC, GRL PrivateGRL Private
Crop Life Science/Seed/ Inputs
Cigi
AB Wh t C i iRegulatoryCFIA, CGC,
Health Canada
AB Wheat CommissionSaskWheatMB Wheat and Barley Growers Assoc’n
HANDLERSGROWERSINPUT
TRANSPORTERSEXPORTERS PROCESSORS
GROWERSCUSTOMEREnd Use products
INPUTSUPPLIERS
Seed, fertilizer, crop protection
WHEAT VALUE CHAIN
Cigi Serving the Value Chain• Independent organization (1972)• Approximately 40 staff in Winnipeg
Cigi – Serving the Value Chain
• Approximately 40 staff in Winnipeg, Manitoba; have served over 42,000 program participants
Providing a one stop shop of technicalProviding a one‐stop shop of technical expertise, experience and knowledge about Canadian field crops to the entire value chain through:value chain through:
• Educational/customized programming• Technical knowledge of
customer/country requirements and / y qpractices
• Applied research• Delivering a uniquely Canadian
experience
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Cigi:Working for the Value Chain
Our Funders
Cigi: Working for the Value Chain
Our Funders• Western Canadian farmers
(15 cents/tonne of wheat)(15 cents/tonne of wheat)
• Government of Canada (Agriculture and Agri‐Food Canada)(Agriculture and Agri Food Canada)
• Industry partners
Cigi’s Vision and MissionCigi’s Vision and Mission
• Vision – Global recognition of Canadian grain and field crops as the preferred choice for end‐use product applicationsuse product applications.
• Mission – To increase utilization and valueMission To increase utilization and value opportunities for Canadian grain and field crops:– through superior knowledge, technical expertise,
industry leadership and collaboration, innovative processing solutions and targeted training. p g g g
New Cigi Organizational Chart
Cigi Board of Directors M. MacKay (Chair) H. Van Ankum (vice Chair) J. Wilson (Secretary)
B. Watchorn - R. Nerland - R. Johner - L. Yakielashek
Chief Executive OfficerJoAnne Buth
Executive Assistant Patricia Le Sann
Director CommunicationsHeather Johnson
Chief Operating OfficerDave Burrows
Chief Financial OfficerMarcello DiMarco
DirectorInternational Markets
Lisa Nemeth
Director Value Chain Relations
Dean Dias
DirectorGrain Quality
Elaine Sopiwnyk
Project Managers PulsesHeather MaskusPeter Frohlich
ManagerBusiness Development
Rick Morgan
Head Asian Products &
Extrusion TechnologyEsey Assefaw
Senior Advisor Technology
Ashok Sarkar
Head Baking Technology
Yvonne Supeene
Technical Specialist Milling
TechnologyJuan Carlos
Arriola
Head Analytical Services
Kristina Pizzi
Cigi Serving the Wheat Value ChainCigi – Serving the Wheat Value Chain
Effective laboratory andEffective laboratory and pilot facilities to
demonstrate and evaluate the end-use suitability of Canadian
field crops
Cigi Serving the Wheat Value ChainCigi – Serving the Wheat Value Chain
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International MarketsInternational Markets• Focussed on the value chain and market driven• Market analysis study on wheat and durum (with Cereals Canada) – early August
• Priority setting with Cereals CanadaTraining and technical support:
– Investigative missions – technical exchange – technical mission – new crop missions – requests for service ‐ fee for serviceservice
– Millers, bakers, noodle & pasta makers, quality labs– Technical projects as needed to increase utilization in the p jmarket
Grain QualityGrain QualityProjects:A i i i li• Agronomic practises impact on quality
• Optimization of downgraded wheat• Winter wheat technical support and promotion• New applications for Canadian pulses and pulse
illimilling• Support university research projectsQuality evaluation of CWRS and CPSR for new crop missions
f fFee for service testing for customers
Canadian Value ChainCanadian Value Chain
• Combine to Customer course for growersCombine to Customer course for growers• Canadian Grain Industry CourseC i i f i h dl i• Custom training for grain handlers, input suppliers, market support companies
• Liaise with Grower Commissions, CSTA, CropLife, WGEA, Cereals Canada, Canadian National Millers Association, federal and provincial governments
IssuesIssues
• Wheat classes – what does the customer wantWheat classes what does the customer want and how do we provide growers with the best return?return?
• Need to consider customer use, current competitors competitive factors such ascompetitors, competitive factors such as freight, Tariffs, etc.C l ki i h i h• Currently working with winter wheat.
• What about CPS? Need a market plan!
QuestionsQuestions
• How do we make sure the seed trade is awareHow do we make sure the seed trade is aware of market changes and needs?
• How do we ensure information back to the• How do we ensure information back to the value chain, especially breeders?Wh li i d ill h b i h• What quality testing needs will there be in the next year, 5 years, 10 years?
Cigi:Working for the Value ChainCigi: Working for the Value Chain