Download - CinnamonFOT - Wilhelm K. Weber
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FOT Conference, Colombo 2015Wilhelm K. Weber
ENTREPRENEURSHIP & EDUCATIONFOR SUSTAINABLE TOURISM DEVELOPMENT
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My name is Wilhelm Weber and i believe that sustainable tourism can be achieved by
enabling entrepreneurship and education
T(sust)=E2
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Sir Thomas Cook,baptist priest, anti-alcoholic and inventor of mass tourism
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„A small coin is enough for the many beggars that wait at every
train station“
Travel Guide for Switzerland, 19th century
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Switzerland is amongst the
Top 10
GDP per capita, source IMF 2014, World Bank 2011-14, CIA 2014
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1863
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2015
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THIS WOLRDis full of opportunities!
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Nihiwatu beachSumba Indonesia
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Hotels on Sumbasource: Expedia 2015
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4Sustainable Tourismfrom an entrepreneur‘s perspective
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Local / national SMEs1
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sustainable tourism is build on small enterprises...
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INTERNATIONAL PLAYERS suck the profits out of the country
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LOCAL SMEs re-invest
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INTERNATIONAL PLAYERS leave the country in times of crisis
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LOCAL SMEs stay and rebuild
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INTERNATIONAL PLAYERS focus on maximizing shareholder value
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LOCAL SMEs focus on earning sufficient funds for their families
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2only few expats in C-level positions
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EXPATS are „longstay visitors but their perspective is not long-term
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and we should STOP thinking, that EUR/US managers are smarter
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3a motivated and educated next generation
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The FUTURE needs to be build together with FUTURE leaders
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NO NEXT GENERATION =
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The „secret sauce“motivated next gen + education
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The SHL/Myanmar project:To train 3000 young adults to work in the hospitality industry by
2017
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Lu Zaw and Shine – 2 of the 18 master trainers
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4an optimistic yet realistic enthousiasm
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We DON‘T want to be Dubai
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But we need a healthy OPTIMISM
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There is REASON for optimism
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Never before has technology allowed us to reach out to so many
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Never before have small enterprises had the chance to interact with the WORLD....at almost zero investment
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Never before has education been available to soo many
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My name is Wilhelm Weber and i believe that
everyone can start today!
T(sust)=E2
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Merci beaucoupGrazie DankeschönTakk so mykke
Gracias
thank YOU!