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Simone GagerLead Design
CIRCULAR DESIGNCLASS
DISCOVERING CIRCULAR OPPORTUNITIES
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WELKOM!
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WELKOM!
SIEM HAFFMANS SIMONE GAGER
HET TEAM
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WIE IS HIER?
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Consumer Business
Product
Service
EXPECTATIONS & GOALS
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9-9.30 Introduction9.30-10.00 Conny Bakker10.00-10.30 Expectations & Goals10.30-10.45 Break10.45-11.15 Introduction Circular Economy11.15 – 12.25 Linear Value Chain & Value Proposition12.25 – 13.10 Lunch13.10-13.40 Presentation Circular Business Models & Design Strategies13.40-14.10 Matching game14.10-15.10 Redesign Part 1: redesign your value proposition15.10-15.25 Discussion15.25-15.40 Break15.40-16.20 Redesign Part 2: redesign Business models & Design Strategies16.20-16.40 Exchange experience16.40-17.10 Canvas Roadmap summary & Pitch ambition17.10-17.45 Closing/ Borrel
Program
update
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WAT IS DECIRCULAIREECONOMIE?
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TOEKOMSTIGE
1750 1800 1850 1900 1950 2000
Population
CO2 Concentration
Ozone depletion
Water use
Species extinction
Northern Hemisphereaverage surfacetemperature
Foreign investment
Loss of tropical rainforest & woodland
Fisheries exploited
GDP
Paper Use
Motor vehicles
Source: Adapted from:The New Scientist. WRI,
WHO, World Bank, OECD Factbook 2013
2050
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PRODUCTMANUFACTURER
BRAND/COMPANY USER COLLECTIONMINING/MATERIALMANUFACTURING
VALU
ECR
EATI
ON
LANDFILL/INCINERATOR
VALU
E
1st part blue, other red
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AFVAL
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VERVUILING
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CIRCULAIRESTRATEGIEËN
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VALUE PRESERVATION
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CIRCULAR STRATEGIES
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DRIE WORKSHOP DAGEN
By addressing the "afterlife”of every product, designers
contribute to a change of mentality in both users and
producers.
An all-encompassing approach requires designers not to focus exclusively on the functionality and expressive
power of a design, but also to investigate how maintenance and repair can be integrated
into the final product.
- Hella Jongerius
“
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WAT IS DE ROL VAN DE
ONTWERPER?
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ONTWERPERS ZIJN ‘CHANGE MAKERS’
ONTWERPERS ZIEN HET BREDERE BEELD
COMBINEER COMMERCIEEL EN CREATIVITEIT
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ENVISIONING
DIVERGINGCONVERGIN
G FACILITATIN
G
ONTWERPERS FACILITEREN
CONVERSATIES
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DESIGNERS INFLUENCE BEHAVIOUR
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LET’S GETSTARTED!
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VOORBEELD JEANS
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SOURCING PRODUCTION
PRODUCTION
USAGE USAGE END OF LIFE
One per each stage
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WAARDE IDENTIFICATIE
ECOLOGISCHE WAARDE
ECONOMISCHE WAARDE
PRODUCTMANUFACTURER
BRAND/COMPANY USER COLLECTIONMINING/MATERIALMANUFACTURING
VALU
ECR
EATI
ON
LANDFILL/INCINERATOR
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GOAL: WAARDE IDENTIFICATIE
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WAARDE IDENTIFICATIE
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15 mins
STAP 1 van 3
Geef de keten van belangrijkste partijen weer en voeg de belangrijkste stakeholder toet
Actuele WAARDEKETEN
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Actuele WAARDEKETEN
1. Wie zijn de belangrijkste partijen in de keten/ Wat is jullie eigen rol in de keten?
2. Wat is de rol van jouw klanten en leveranciers?
3. Zijn nog andere stakeholders relevant? Differentieer tussen ‘primaire partijen ’ & ‘beïnvloedende partijen’
4. Wat gebeurt na product gebruik/ in de ’end of life’ phase
15 mins
STAP 1 van 3
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Actuele WAARDEKETEN Toevoegen van transacties
STAP 2 van 3
20 mins
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Actuele WAARDEKETEN
- Sourcing; Welke materialen of componenten hebben de grootste economische en / of ecologische waarde- Production; Welke materialen zijn het meest relevant. Waarmee wordt de meeste waarde toegevoegd- Usage; Hoe wordt het product gekocht? Door wie en welke tussenschakels voegen waarde toe in verkoop en gebruik- End-of-life; Wat gebeurt er met het product na gebruik
20 mins
STAP 2 van 3
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Actuele WAARDEKETEN
SOURCING PRODUCTION USAGE END OF LIFE
Waarde destructie
Veel water gebruik voor groei en
kleuren van katoen
Product lifecyle is korter dan technische lifecycle
ivm fashion trends
20 mins
STAP 3 van 3
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Actuele WAARDEKETEN
1. Waar gaat ecologische en / of economische waarde verloren?2. Denk bijvoorbeeld aan economische impacts (geen actief gebruik, restwaarde, geen reparatiemogelijkheid, onverkocht product, uitval materiaal) ; ecologische impacts (afval materiaal, giftige stoffen, energie verlies, co2 uitstoot)
20 mins
STAP 3 van 3
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STAP 4: Conclusie
Veel water gebruik voor groei en kleuren van katoen
Product lifecyle is korter dan technische lifecycle ivm fashion trends
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STAP 4: Conclusie
- End of life ( collect jeans for reuse of jeans and textiles)
- Longer use ( customize jeans for attachment and longer use)
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STAP 4: Conclusie
Waarde Propositie
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Actuele WAARDEKETEN
1. Wat is jouw focus?2. Welke circulaire kansen kan jij creëren met circulaire business modellen en design strategieën?3. Geef aan wat jij wil bereiken4. Geef aan welke business model en design strategie dominant is
30 mins
STAP 4: Conclusie
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RECOVER& RECYCLE
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RENEW& BIODEGRADE
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PHILIPS LIGHTING
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LUNCH VRAAGWIE HEEFT ER
GROTE WAARDEVERLIES IN DE KETEN GEVONDEN?
WAAR ZIT DAT?
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MATCHING GAME
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Matching game
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Design StrategiesBusiness Models
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1 MINUTE PITCHI redesigned my toaster into
[value proposition]The next steps I will take are
[ambition statement]
PREPARE YOUR PITCH
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PREPARE YOUR PITCH
AMBITION STATEMENT
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DRINKS!