© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 1
Cisco Differentiated Approach to Broadband
Monique J. Morrow
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 2
"We can't solve the problems of today by thinking the way we thought when we created
them.” A. Einstein
"We can't solve the problems of today by thinking the way we thought when we created
them.” A. Einstein
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 3
Gopher, FTP
WWW
P2P
1993-1995
1995-2000
2000-2013
2013-2025
2025+
DominantTraffic Type
1995: Web Overtakes Gopher, FTP
2000: Peer-to-Peer Overtakes Web
2013: Video Content Overtakes Peer-to-Peer
2025: Video Communication Overtakes Video Content
VideoContent
VideoCommunication
3© 2008 Cisco Systems, Inc. All rights reserved.
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 4
The Future Video Experience
“Infinite” Content (HD, Internet Video, 3-Screen)
Personalized Video: DVR, VOD, Time-shift
Advanced Advertising& Targeting
Today and Beyond
Delivery Technology Revolution#2. All Digital Video#1. Fiber Deep #3. IP Convergence / IPTV
Recent HistoryDriving the Technology Revolution
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 5
Video 1.0
� Broadcast
� Limited content
� Single device
� One size fits all content
� Scheduled viewing
What They Want. When They Want It. Where They Want It. How They Want It.
Video 2.0
� Personalized, on demand, internet
� Unlimited content
� Multiple devices
� Real-time mash ups
� Rapidly changing content popularity
Traditional Sources Community Sources
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 6
BandwidthBandwidth
Information becomes
Agnostic to Time
Information becomes
Agnostic to Time
10101001010101010101010101010101010101010101010101010101010
1010101010101010101010101010101010101010101010101010101010101010
InternetProtocolInternetProtocol
Information becomes
Agnostic to Content
Information becomes
Agnostic to Content
ConnectivityConnectivity
Information becomes
Agnostic to Space
Information becomes
Agnostic to Space
Quality of ServiceQuality
of Service
Information becomes
Agnostic to Form
Information becomes
Agnostic to Form
The Four Key Design Challenges
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 7
The Carrier Ethernet Evolution
Ethernet Is Becoming the Combined
L2 Services and Transport Layers
Source: Infonetics Service Provider Plans for Metro Optical and Ethernet: North America, Europe, and Asia Pacific, 2007
Ethernet used to provide high bandwidth business servicesHappened: Niche application
Ethernet employed in consumer broadband services
Happening: Mainstream application replacing ATM solutions
Ethernet replaces of SONET/ SDH transport infrastructure
Beginning but long term: 10–20 Year transition
“ …reducing dependence on SONET/ SDH as transport and on ATM
as part of the service layer, while increasing use of Ethernet in both
services and transport layers.”
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 8
Mobile
� Data bandwidth driving adoption of Ethernet technology down to cell site
2G and 3G solutions catered for using either :
Pseudo-wire solutions
Evolution of mobile data solutions
Distribution of the GGSN
LTE (4G) is a completely new architecture / new flows
Major components still being standardised
Real world experience missing
Where will the PDN reside ?
What will the metro architecture look like ?
lots of options but L3 VPNs look interesting
Advanced Ethernet UNI capabilities
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 9
IP NGN Approaches Based on MPLS Technology
Physical
L3 Services
ATM
Common IP/MPLS control plane for L1, L2 and L3 Services
Optical Layer
IP/MPLS for L1 and L2 Services
Optical Layer
IP/MPLS for L3 Services
Integrated L1/L2/L3 Service ModelL3VPNs, VPWS and VPLS
L2 Service ModelVPWS and VPLS
Ethernet
Ethernet
Yesterday
SONET/SDH
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 10
IP NGN Architectures
� Optical / ROADM layer
DWDM ROADMs – Combination of multi-degree and two degree ROADMs
Open optical environment supporting alien and non-alien wavelengths
Basic non-oversubscribed point to point high bandwidth services
Under lying Ethernet transport for IP/MPLS infrastructure
� IP/MPLS Service layer
Based on an end to end IP/MPLS control plane
Optical awareness in routers and switches
Advanced UNI for traffic conditioning
Concurrent support of L1, L2, L3 services (Connection Orientated and Connectionless services)
Basic High Speed
Transport Optical Layer
L1/L2/L3 Services
Internet
L1/L2/L3 Services
Internet
L1/L2/L3 Services
Internet
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 11
DWDM
G.709/FEC
Cisco 7600
CRS
�10Gbp and 40Gbps ���� 100Gbps in future
�Lower CapEx
Half the optics, LANPHY
� Lower OpEx
Less equipment, fewer shelves, less power
� Enhanced resilience
Fewer devices
IP/MPLS awareness of OTN
Evolving MPLS for Carrier EthernetIP/MPLS Optical Integration: IPoDWDM
Cisco 7600
End To End Proactive service
protection
ROADMRouter/Switch
Transponder Integrated into
Routers/Switches
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 12
Video: What’s Next?
“Table Stakes”
� IP NGN Network
� Triple play
� Bundling
� Application velocity
TODAYTODAY
“Next Gen Video”
� My Video
High - definition
Symmetrical
Anywhere
� Consumer ~ Enterprise
3–5 YEARS3–5 YEARS
� Advanced advertising
� Small businesses
� Wireless convergence
� Connected life
Growth Opportunities
1–2 YEARS1–2 YEARS
12© 2008 Cisco Systems, Inc. All rights reserved. Cisco Public
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 13
What Does Video Mean for Networks?
Network
� Transcoders
� Next Gen Routers
� DPI
� SBC
� Gateways
� Security
Location
� TelePresence
� Internet and niche content
� Whole home connectivity
� 3 screen solutions
CPE / GUI
� Advanced search engines
� Social apps
� Rich Media experience
� Enhanced navigators
Capacity
� 100-1000 GBE+
� Access bandwidth toolkit
� 4G wireless
� DOCSIS 3.0
13© 2008 Cisco Systems, Inc. All rights reserved.
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 14
The Next Big Network Evolution
TechnologyPlatform
TechnologyShift
BusinessValue
Experience
LANs
Digital
Automation
Connectivity
Internet
Web 1.0
Transactions
Personalization
Web 2.0
Collaboration
???
Participation
Medianet
VisualNetworking
1985–1995 1995–2005 2005+
14© 2008 Cisco Systems, Inc. All rights reserved.
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 15
Traditional STB
IP STB
Internet
Mobile
A Scalable, Multi-Screen Content Delivery Platform is required
� Any Content
� Any Device
� Any Location
� Any Time
Broadcast TV
FTTx
Broadband
3G/4G Wireless
On-Demand TV
Games and
Music
Online Video
CDS
Content Delivery System
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 16
Summary
� Service and end to end architectural differentiation
� Moving beyond video
� Leading industry standards
� Partnering in co-innovation that results in retaining competitive edge
Cisco Differentiated Approach to Broadband
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 17
NETWORK AS THE PLATFORM
PCPC Home TVHome TV SmartphoneSmartphone
ConsumerConsumer ProsumerProsumer Professional Professional
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialMonique Morrow 18