Cisco Intercloud
Barry Adams
Manager – Partner Operations - XaaS
Cloud and Managed Services Organization
June 11, 2014 @comstor www.comstor.com
© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public
Agenda
• The Opportunity
– Partner Landscape
– Easy Button for IT in the Cloud Era
– Current Challenges
• Cisco Intercloud Strategy
• Conclusion / Q&A
2
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Value Proposition
0%
5%
10%
15%
20%
25%
30%
35%
Total IT SpendGrowth %
Private CloudInfrastructure
Growth%
Public CloudInfrastructure
Growth %
Public CloudServices
Growth %
5%
23%
26%
35%
$0
$20
$40
$60
$80
$100
$120
Private CloudInfrastructure
Public CloudInfrastructure
Public CloudServices
$60
$52.10
$113.60
CY2015 Cloud TAM ($B) CAGR ‘11-’15
Source: IDC Black Book Q1’12 May 2012, SMO analysis Source: IDC, Gartner, Analysys Mason, Forrester, Ovum, SMO analysis
• Source: IDC CloudTrack 2013
“According to IDC analysts and buyer perception, Cisco is an IDC MarketScape ‘Global Leader’ for cloud support services.”
END USERS SELF SERVICE PORTAL
‘New Normal’ for Managing Requests for IT Services
Application Centric Approach to Cisco Powered IaaS Public
Offers
Service Catalog
Role-Based Access Control
Easy-to-Use Interface
Compare Standard Options
Rich Interactive Forms
Policy Control & Governance
Ordering and Approvals
Online Status Updates
Service Requests
Managing Service Delivery Getting More Complex
Mobility
End User Application
Telephony/Communications
Desktop
BI / Big Data
Data Center
Shadow
IT
“Where do I go to get what
I need from IT?”
“IT takes too long and costs
too much”
“IT is too difficult to work with”
A Perfect Storm for IT Organizations
A NEW REALITY IS SHAKING THE FOUNDATIONS
• Power is in the hands of customers (again)
• Technology evolution is faster and more confusing.
• Services replace products (B4B by J B Wood)
• Manage high user expectations (Consumerization of IT)
• A challenging economic context
Discover Cloud Usage, Shadow IT
Plan Workloads Heatmap
Migrate Migrate Workloads
Cloud Consumption
Report
Infrastructure Workload Cost
Report
Dependency Mapping Report
API
Integrate Automation, API
Partner Onboarding Desk
Discover
Source
Environm
ent
Plan
Workload
Migration
Initial OS
Migration
Start
Data
Synch
Move,
Validate,
Accept
Production
Decommissi
on Source
Cisco Secure Cloud Onboarding Process
Potential Service Delivery Benefits
Standardization of IT Services
Platform to build new or extend existing services. ‘Measure’ success of Pilot and ongoing services
Automated Provisioning
Consolidating service deployment from multiple infrastructure provisioning tools to a single platform
Lifecycle Management & Tracking
Reduce Number of helpdesk tickets per year (including lifecycle management and reporting)
Business Agility Trial services with strong ‘success/fail’ metrics; student, staff, researcher; new initiatives, projects,
inter-university service brokerage
Self Service Requests, Management
Faster delivery of services. Reduce handover of IT infrastructure requests between Service teams
Cisco Intercloud Overview
• Why is Cisco doing this?
• What is it? How is it different?
• Which role can I play in it?
• When can I have it? How do I get there from where I am today?
Cisco Partners’ Questions about Intercloud
• Why is Cisco doing this?
• What is it? How is it different?
• Which role can I play in it?
• When can I have it? How do I get there from where I am today?
Cisco Partners’ Questions about Intercloud
Cisco Cloud Credentials
Collaboration
Security
Network
Operations
On Premise
Managed
Hybrid
DRaaS
DaaS
Contact Center-
aaS
HCS
TPaaS
Virtual Private
Clouds & IaaS
Provide SaaS Services
in Selected Categories
Enable Cloud Providers to Deliver
Differentiated Cloud Services
Enable Enterprises to
Build Private Clouds
$1B 2013 Revenue
WebEx: #2 SaaS
Meraki: 80% Growth
Synergy: Cisco #1 Cloud Infrastructure Vendor
UCS #2 Blade Market Share and 44% Data Center Growth
$2B 2013 Revenue
74 IaaS/VPC Partners, 79 resellers 1.1M Partner Hosted Collaboration Seats
$1B 2013 Revenue
Forrester: Cisco #1 in
Private Cloud Strategy
Why Is Cisco Increasing Cloud Investments Now?
IT will act as a “broker” of cloud services across internal and external clouds for LOBs*
76%
*Cisco-Intel Cloud Study,
Sep. 2013
Hybrid Cloud Adoption and IT Departments Serving as Cloud Brokers Are Accelerating
Source: 451 Research – Hosting and Cloud Study 2014
Private
Hosted/ Managed
#1 in Cloud Infrastructure
Enterprise & Commercial
Service Provider
SaaS
Hybrid
Public
Partner Clouds
#1 in Hybrid Cloud
World’s Largest
Intercloud
#1 Platform for Internet of Everything
Enterprise Priorities Lower TCO
Workload Flexibility
Agility
Compliance/Security
• Cisco’s Cloud Evolution — Moving to Our Second Phase
• Why is Cisco doing this?
• What is it? How is it different?
• Which role can I play in it?
• When can I have it? How do I get there from where I am today?
Cisco Partners’ Questions about Intercloud
• Cisco is building the world’s largest global Intercloud – a network of clouds – together with a set of partners.
• This global network of clouds represents the next phase in cloud computing, and is a key enabler of the “Internet of Everything.”
• Cisco expects to invest over $1 billion over the next two years
• An expanded suite of Cisco Cloud Services (incl. Cisco SaaS applications) and open API’s to bring relevant partner & 3rd party applications onto the platform
Intercloud Announcement @ Partner Summit
Global Intercloud (with a small “c”) – a global network of clouds built with partners that represents the next phase in cloud computing; it will be a platform for the "Internet of Everything"
Cisco Cloud Services – the set of specific cloud services, consisting of Cisco Unique IP and Partner IP, that Cisco will deliver with and through partners, including PaaS/IaaS, Collaboration as a Service, Virtualized Managed Services, Remote Management Services, etc.
Cisco InterCloud Fabric (with a capital “C”) – Cisco's hybrid cloud strategy and solution announced in January 2014 at Cisco Live! Milan; it consists of the InterCloud Fabric and the InterCloud Provider Enablement Platform
Cisco Cloud Terms & Definitions
Cisco Cloud Services: Overview & Differentiators
Application-centric cloud
– Unmatched performance for application performance and application-centric workloads
– Built on Cisco One and ACI technologies to accelerate time to value for client applications
Open and interoperable
– Cisco Cloud Services APIs provide foundation for innovative business applications
– OpenStack based to harness open source innovation and commitment to open standards
– Cisco InterCloud Fabric technology ensures interoperability and workload mobility with other clouds in the market
Secure and compliant to local data sovereignty laws
– Application and network security together for maximum workload protection
– Most distributed cloud worldwide to match local regulations for data sovereignty
Cisco and our Partners Will Build the world’s Largest Intercloud – a Network of Clouds
Intercloud: Expanding our Cloud Strategy
Cisco Powered Partner Clouds
Cisco Cloud Services
Enterprise Private Cloud
public clouds
Enterprise Workloads
Native Cloud Applications
Big Data & Analytics
Collaboration & Video
HCS / CC / TP
IaaS / PaaS
Meraki
Analytics
WebEx
Security
IOE Apps
HANA aaS
IaaS
vDesktop aaS
DaaS
Microsoft Suite aaS
DRaaS
• Why is Cisco doing this?
• What is it? How is it different?
• Which role can I play in it?
• When can I have it? How do I get there from where I am today?
Cisco Partners’ Questions about Intercloud
Building a Global Cloud Supply 1. Cisco owned and operated Data Center
Stack/Interconnect/Peering locations. Cisco provides BSS for SaaS and iSaaS application .
2. Type 1 Partners: TBD # of “Node” Partners globally. Cisco builds and operates new DC infra. Partner provides DC, network and BSS/OSS
3. Type 2 Partner: Partner resells from Cisco or Type 1 Partner
4. Type 3 Partner: Partner buys & operates “CCS Stack”, offers CCS-like services and upgrades with evolving CCS platform
5. Type 4 Partner: Provides Application Specific Expertise (Services and/or App)(1) Pass through; (2) Foundational; (3) Pre-Bundled
6. ENT Customer purchases for Private Cloud services
The role of the Providers & Intercloud Marketplace
Intercloud Marketplace
(Global)
Cisco Cloud Services
(Cisco,
Type 1/2/3 Partners)
“Pass Through Application
Provider”
Publish
Services
Deliver & Sell
Services
Publish
Services
Resell
Services
SaaS Developers
Consume Infrastructure
Develop on the platform
(not using
Marketplace) Retail
Partners
“Foundation Application Provider”
Develop / run services on the CCS
platform
Combination
For Cisco Powered Cloud Providers Intercloud creates choice
Cisco Powered / CVD’s
Cisco Cloud Services
Cisco Type 1 Provider
Type 2 White Label Provider
Customers
Time to value
Assured Performance
Continuous innovation
Buy from trusted reseller
Control
Localized / Customized
Differentiation
Multi-Cloud Service Management, InterCloud Fabric
Cisco Powered (Not CCS)
Cisco Cloud Services
VMDC / CCS-Like Stack Type 3 – To be confirmed “Own & Operate” Provider
Enterprise Commercial SMB ISV’s / SaaS Providers
Type 4 - “Application Provider”
partner
partner
partner
partner
partner
partner
Retail Partners
Cisco Global Intercloud GTM Relationships
Partners Providing Cisco Powered Services
CP partner CP partner CP partner
Cisco
Cloud Services
Enabler Enabler
• Why is Cisco doing this?
• What is it? How is it different?
• Which role can I play in it?
• When can I have it? How do I get there from where I am today?
Cisco Partners’ Questions about Intercloud
Different Phases of Intercloud Rollout
Private Cloud
InterCloud Fabric
public clouds
Phase 1 – InterCloud Fabric
Secure workload mobility between Private
Cloud
and Cisco Powered / Public Clouds
Phase 2 – Cisco Cloud Services
Cisco & selected Cisco partners (“Type 1”)
can host and sell Cisco Cloud Services
Secure
workload
mobility
Phase 3 –Marketplace & White Labelling
A wider range of Cisco partners (“Type 2”) can white
label and resell CCS from the Intercloud Marketplace
White Label / Resell
Cisco Powered
Cisco Cloud Services
Cisco DC
Locations
Type 1 CCS
Partner Locations
Type 3 (“Own & Operate”)
CCS Partner Locations
Intercloud Marketplace
Phase 4 – “Own & Operate” Partners
Partners (“Type 3”) can join Cisco Cloud
Services while owning and operating the
CCS stack themselves
Secure workload mobility
What Does this Mean for Partners?
Extended portfolio of
Cisco Powered Cloud
Services
Faster time to market
with new Cloud
Services
Expanded reach to new
market segments
Increased customer
relevance
New opportunities
beyond private clouds
New consulting and
professional services
opportunities
Expanded the portfolio
of Cisco offers
Increased customer
relevance without
CAPEX investments
Opportunities for
co-branded solutions
Builder/ Reseller Provider