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Developing a College Sport Strategy
May 2013
Clare Howard, Head of Sport Policy, AoCClare Howard
Head of Sports PolicyAssociation of Colleges
Developing your cross-College sport and physical
activity strategy
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Purpose of the workshop• To understand the benefits of a
College-wide sports strategy – why do it?
• To help you begin the process of developing a strategy:– Examine context– Develop your vision– Roles and responsibilities/staffing– External partnerships and potential
funding– Use of the plan and communication
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National focus onquality standards
The Education and Training Foundation
Chartered Status
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National sport strategy
• Vision, strategic aims and objectives (seven areas)
• Good practice case studies
• Advocacy papers for Colleges and community sport
• Annual operational plan
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National context (sport)
• Active Colleges – 153 College Sport
Makers– 100+ others
through FE Activation Fund
• £160m for facilities
• New satellite clubs• Funding for NGBs
and local partners
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Your College in December 2013
1. What existing documents/plans do you have?
2. Why do you want to develop a cross-College sport and physical activity strategy?
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Why do it?
Benefits to your College
Communication / links with community
partners and employers
Helps to attract funding
Helps internal communication
New inspection framework:
improves teaching, learning,
outcomes
Priorities and work
programming – staff resources
Profile and reputation of your College –
aid to recruitment
Transferable skills for
learners in all subject areas
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Know WHY you want one:your reasons will affect...• ...how long?• ...headings and structure?• ...what format?• ...target audience?• ...number of copies?• ...circulation?• ...timescale?
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Process for your strategy
Key drivers and what influences you
(national and local / top and bottom)
Your mission, vision and values
Big headings / “Chunks” - Goals or strategic objectives
Self Assessment – priorities and
influencing College SAR
Team/Departmental Improvement
Planning
Individual objectives and work
programming
Implementation
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Key drivers and what influences
you (national and local/top and
bottom)Your mission, vision
and values
Big headings / “Chunks” - Goals or strategic objectives
Self Assessment – priorities and
influencing College SAR
Team / Departmental Improvement
Planning
Individual objectives and work
programming
Implementation
Step 1
What influences the whole College? National policy?Catchment demographics?Funding?External organisations?Inspection?
What other plans might drive the strategy?LA plans?CSP strategy?Facility plans?Health organisations?
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Your geographic context
Know your area...• Demographic data• Health data• Economic performance• Participation and activity levels• Sporting facilities• Nearest neighbour comparisons
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Strategic organisations and policy makers
• Government departments (Education, BIS, Health, Culture)
• UK Sport• Sport England• Youth Sport Trust• AoC• National Governing
Bodies• CSPs• LAs
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Delivery partners
• Employers• County Sports Partnerships• Sports Development
Officers• Local Authorities – leisure
centres, Youth Service, Extended Services
• Schools• Community Sports Coaches• Voluntary sector• Private sector• Leagues, clubs and GBs• Professional clubs
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Keeping it simple
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Key drivers and what influences you
(national and local / top and bottom)
Your mission, vision and
values
Big headings / “Chunks” - Goals or strategic objectives
Self Assessment – priorities and
influencing College SAR
Team / Departmental Improvement
Planning
Individual objectives and work
programming
Implementation
Step 2
Identifying mission/vision:
What do you want to achieve?What does success look like?Identifying appropriate wordsStatement/re-statement How does this relate to your Collegemission?
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Vision for your strategy
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Key drivers and what influences you
(national and local / top and bottom)
Your mission, vision and values
Big headings / “Chunks” - Goals
or strategic objectives
Self Assessment – priorities and
influencing College SAR
Team / Departmental Improvement
Planning
Individual objectives and work
programming
Implementation
• Themes (Could be health, equity etc)• Work areas (facilities, coaching,
volunteering)• Geographic areas• Target groups of learners• Community use and links
Step 3
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Chunks/big headings
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Other exampleheadings used1. Develop our partnership working2. Develop workforce3. Re-design provision to meet future skills
and funding priorities4. Build and manage facilities5. Achieve outstanding success rates
through improvements to teaching and learning
6. Increase levels of physical activity and improve the health of learners
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How would you structure your strategy?
Curriculum Extra curricular
sport
Enrichment
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Key drivers and what influences you
(national and local / top and bottom)
Your mission, vision and values
Big headings / “Chunks” - Goals
or strategic objectives
Self Assessment – priorities and
influencing College SAR
Team / Departmental Improvement
Planning
Individual objectives and work
programming
Implementation
Step 4: Self assessmentand setting priorities• Complete a self assessment with as
many members of staff as possible involved
(formal or informal)
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Key drivers and what influences you
(national and local / top and bottom)
Your mission, vision and values
Big headings / “Chunks” - Goals or strategic objectives
Self Assessment – priorities and
influencing College SAR
Team / Departmental Improvement
Planning
Individual objectives and work
programming
Implementation
Step 5
List projects and work areas emanating from strategic objectivesRoles and responsibilitiesWho leads?Who needs to participate?Who needs to be informed?Who is not involved?Use a matrix
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Roles and responsibilitiesArea (change to suit) Who Who Who WhoCurriculum developmentsEmployer links/ApprenticeshipsParticipation: inactiveParticipation: already activeVolunteeringTeams, clubs, competitionClub linksSupport for elite performersFacility managementFacility planningHealth, physical activity
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Key drivers and what influences you
(national and local / top and bottom)
Your mission, vision and values
Big headings / “Chunks” - Goals or strategic objectives
Self Assessment – priorities and
influencing College SAR
Team / Departmental Improvement
Planning
Individual objectives and work
programming
Implementation
Steps 6 and 7
Project management techniquesGantt chartsLine managementCommunicationTeam buildingEffective meetingsEtcEtc
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Action planning foryour prioritiesPriority Action Who Resource
sTimescale Targets
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What next? Your timetable for production• A 3-6 month process• Needs to link with other planning cycles• Needs sign off and involvement of
Principal and SMT• Link back to WHY you are producing it?
What format will you need and who will need to buy in?
• Don’t underestimate the interest it will generate
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Immediate actionsfrom today...
1. Advocacy and persuasion, gain senior level support (example)
2. Visioning and scoping session – essential to gain buy in across College
3. Establish cross-College working group and set dates for meetings
4. Agree production timetable and stick to it!5. There will be a temptation for the process
and the document to grow; keep it as simple as possible