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Introducing theIntroducing the
ClariticsClaritics Social Intelligence SuiteSocial Intelligence SuiteBeta VersionBeta Version
Social Intelligence. Now.
Jay Bala, CTO
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Claritics Delivers Real-time Social Intelligence
For Social Commerce Companies
Action-abilityImmediate, actionable insights to help social gaming, media, and
e-tailers quickly reach smarter decisions
AutomationFirst solution to turn analytics into automated processes thatcontinuously improve reach, retention and revenue campaigns
About Us Experience fromERP to Hadoop, Facebook to Informatica
Real world experience: 100+ gaming, media, retail, e-commerce clients
Received $1.5 million Series A from Cervin Ventures and TiE Angels
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Analytics are Useless without Actionability
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Overwhelming
Amount of Data
Developers
What do I change? Who willthat impact?
How much?
When?
Whatshould I add?
Marketers
Whoshould I target? What are good traits?
How many isenough?
What tactics?
Which mode?
ProfitsGame
Developer
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Claritics Adds the Actionability
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Profits
Developers
Marketers
Automation, Targeting,Ad hocAnalytics
The Claritics Difference: Cloud-based infrastructure App-ifies analytics
Automation tools help optimize performance on-the-fly
Flexible instrumentation and easy setup
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Base Analytics: Reach
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Manage
multiple
products
Detailedcategory drill-
downs
Specify time
periodsDetailed
metrics
drill-downs
Fastaccess to
key
gaming
data:
K-Factor
DAU/
MAU
ARPU ARRPU
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Base Analytics: Retention
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Domain-specificKPIs
e.g. K-factor virality
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Base Analytics: Revenue
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Virtual & Real
commerce
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Advanced Analytics: Define Segments
Advanced
Analytics allows
for:
Cohort
Analysis
Multi-Event
Analysis Levels
Analysis
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Advanced Analytics: Analyze Segments
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AnalyzeData
Define and Target Segments
TweakGame/Offer
Evaluate Behaviors
Whats Next?
Insights to Action to Automation
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= 50cr = 20cr = 10cr
Engagement
MAUs
DAUs
Engagement
MAUs
DAUs
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Summary
Claritics moves Analytics from Defense to Offense Action-ability
Automation
Driving innovation in the cloud for social commerce
Success with early beta customers Monetization for social gaming
Expansion into high growth social commerce domains Media, Retail, others
Thank You
For more details, contact jay at claritics dot com.
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Claritics In the Press
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Claritics raises $1.5M for social analytics apps
Claritics Raises $1.5 Million For Cloud-Based Analytics
Apps
Social Intelligence Company Claritics Raises $1.5M;
Named TIEcons Top 50 Startup
Claritics Raises $1.5M Series A For Social Analytics
Claritics Raises Funding for its Social Analytics Services
Social Analytics Firm Claritics Raises $1.5 million in
Series A Funding