Download - Class 12 final version (1)
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UNI-CleanPutting students and housekeepers together
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Business Pitch
Customers
Problem
Marketing
Solution
Technology
Calendar
Financial Plan
Competitors
Traction
Team
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International and local students living in dorms or shared flats in Lisbon.
=80.000
Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
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Find a housekeeper… … when the students need her the
most…
Occasional work... No fixed obligations…
Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
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Housekeepers struggle to develop a network of potential clients and its very difficult to get some contact.
Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
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UNI-Clean finds the perfect available housekeeper for these students
near their home…
Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
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Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
The student needs a housekeeper occasionally…(Party at home?)
The student sends the request to UNI-Clean and specifies the requirements.
UNI-Clean staff matches the student with a housekeeper• Geolocation• Service Requirements• Ratings and recommendations
Housekeeper is selected and the servisse is scheduled
Cleaning service is provided according the defined requirements
1 2
3
4
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Flyers, Posters, Guerilla, Students Associations and dorms partnerships and WOM
Online marketing tools
Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
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Contact PartnersCostumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Dormitories
The housing concept
“Finds UNI-Clean’s concept interesting and
would consider a partnership.“
“The International Office would agree to offer our service to all incoming
students to improve the amount of services offered.“
Student Associations
“We can count on their support.“
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Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Direct Competitors
Indirect Competitors
Unemployed labor force or part- time workers in cleaning services
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Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
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Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Created a great Multicultural team of five members.
Created a Blog with over 3500 visitors!Already got more than 20 people wanting to receive our news.
Developed a functional website with a mobile App prototype as well as all our social network channels
Created the entire marketing campaign including a guerrilla marketing initiative
Engaged with critical partners that showed their availability to cooperate!
We started on 12, September 2013… So far we have already:
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Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Financial plan
Market
Potential Market 83.160
NOTE: A client in this service is equivalent to a student.
UNI-Clean Market Share 1,0%Number of clients in absolute values 832UNI-Clean average demand / month (hours) 1.663
1st Semester 2nd Semester 3rd semester 4rd Semester 3rd year Monthly growth in term of hours 20% 30% 35% 20% 10%
Demand1 2 3 4 5 6
In hours 10 14 18 25 34 45In clients 5 7 9 12 17 23
CostsHOMEWORX
Costs (maid/hour) 5,00 €Price 8,00 € Margin 38%
Willingness to pay
5€ - 10€
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Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Financial plan
Revenues without VAT
Months 1 2 3 4 5 6Cleaning 65,8 € 88,9 € 120,0 € 162,0 € 218,7 € 295,2 €
Profits (just margin with VAT)
Months 1 2 3 4 5 6Cleaning 30,4 € 41,0 € 55,3 € 74,7 € 100,9 € 136,2 €
Time spent per client Hourson the telephone/email (receiving the request) 0,1 6 minutesmatching students and housekeepers 0,25 15 minuteson the telephone/email (confirm service) 0,05 3 minutes
TOTAL HOURS 0,4 24 minutes
TOTAL
With VAT Without VAT VATTotal investment costs 15.004,56 € 10.586,25 € 4.418,31 €
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Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Financial plan
1 2 3 4 5 6 7 8 9 10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
-20,000 €
- €
20,000 €
40,000 €
60,000 €
80,000 €
100,000 €
120,000 €
140,000 €
In-flows
Out-flows
Op-era-tional Cash flows
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Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Financial plan
INCOME STATEMENT
Sales 8.247 € (Operating Costs) 37.181 € EBITDA -28.934 € (Depreciations) 3.877 € Operating income -32.811 € Financial income 0Financial charges 0Profit before tax -32.811 € IRC (25%) - € Net profit -32.811 €
IRC 25%
1st YearSales 959.968 € (Operating Costs) 278.589 € EBITDA 681.379 € (Depreciations) 3.877 € Operating income 677.502 € Financial income 0Financial charges 0Profit before tax 677.502 € IRC (25%) 169.375 € Net profit 508.126 €
3rd Year
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Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Financial plan
BALANCE SHEET
Fixed Assets Capital 36.194€Tangible Assets 7.171€ Net Profit -32.811€Intangible Assets 4.460€ Total Equity 3.383€Immobilized 11.631€Depreciations 3.877€Total Fixed Assets 7.754€
VAT -10.851€Current Assets SS + IST 1.005€Cashier -7.352€ IRC 0€Account receivables 0€ Suppliers 319€Total Current Assets -7.352€ Total Debt -9.526€Total Assets 402€ Total Equity + Debt -6.143€
1st Year
Active Equity
Liability
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Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
Financial plan
Fixed Assets Capital 36.194€Tangible Assets 2.390€ Retaining Earnings 54.496€Intangible Assets 1.487€ Net Profit 508.126€Immobilized 3.877€ Total Equity 598.816€Depreciations 3.877€Total Fixed Assets 0€
VAT 44.455€Current Assets SS+IST 8.859€Cashier 650.598€ IRC 169.375€Account receivables 0€ Suppliers 32.620€Total Current Assets 650.598€ Total Debt 255.309€Total Assets 650.598€ Total Equity + Debt 854.125€
3rd Year
Active Equity
Liability
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Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
3 Months 2 Months 2 Weeks4 Months
Looking Back
Product NameDistribution
StrategyDescription
ChannelsPromotion
StrategyRequirements
Marketing Placement
WebsiteLanding Pages
Processes Compilation
Packaging Mobile App Prototype
Pitch Development
Final Pitch and
PresentationBusiness Angels
Updated Website
1 Month
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Demo Video demonstrating the
concept
Formalize our partnerships
Start deploying our marketing material
to get more awareness
Gather a considerable network of
Housekeepers to satisfy demand
Launch our fully operational website with the possibility to request a service
Costumers
Problem
Solution
Technology
Marketing
Competitors
Team
Traction
Financial Plan
Calendar
2 Months 4 Months2 Weeks
For the Future
1 Month
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Thank you!