Download - Class Notes for Wednesday, September 8
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CM 591 D Topics: Media Convergence Practicum
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Introduction
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Links
PORTFOLIO: www.ericolander.com
BLOG: www.chinatalkingpoints.com
PODCAST: china.buzzsprout.com
TWITTER: @eolander
FRANCE24: search “Eric Olander”
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Before we get started…
A few words on rules and respect
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Media Convergence Practicum
Lecture/Discussion
Content Creation
Career Development
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http://auparis.weebly.com
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Why this class is so important
• Masters degree recipients in 2009 also had fewer jobs on graduation than a year earlier. In termsof actual full-time employment, however, the experiences of the 2009 graduates were quite similarto those of the 2008 graduates, when employment rates also were low.
SOURCE: University of Georgia 2009 Annual Survey of Journalism & Mass Communication
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Why this class is so important
• Four in 10 of the graduates said there were specific skills they wish they had acquired as a part of their studies that they had not acquired. Technological skills were dominant among those missed.
SOURCE: University of Georgia 2009 Annual Survey of Journalism & Mass Communication
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Why this class is so important
• Graduates of the nation’s journalism and mass communication programs in the spring of 2009 confronted a job market unlike any that graduates have encountered in the nearly 25 years for which comparable data are available.
SOURCE: University of Georgia 2009 Annual Survey of Journalism & Mass Communication
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Skills Deficiencies
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This semester’s topics
BlogsPodcasting
Social MediaTelevision
RadioNewspaperPublishing
MoviesGoogle
Public Relations
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Digital convergence refers to the digitizing of traditional media. The term doesn't
necessarily refer only to the existence of technology, but
also the mainstream integration of such technology.
Source: Wikipedia
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Key TermsContent
Platform
Measurement
Analytics
User
Customer Rights
Privacy
Meta Data
Engagement
Traffic Conversion
Stickiness
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Weebly