Vineeth Daniel
M.Des (1310406)
CLIMATE CONTROL FOR GERMAN AND INDIAN HATCHBACK SEGMENT CARS
DESIGN BRIEF
DESIGN BRIEF
• To develop independent models of climate control for Indian & German Hatchback Car segments.
• To reflect culture and user preference of different countries into respective product.
• To understand customers across unfamiliar backgrounds.
• To make maximum advantage of minimal information about the target user / user population provided.
WHAT IS CLIMATE CONTROL ?
• Air conditioner in car was considered as one of the big feature, but as the time has passed A/C has eventually become a standard equipment which is available on all cars, including entry level models too,
• The latest popular feature of this new era – Climate Control.
• The computer memory present inside the car compares outside temperature and adjusts itself accordingly.
• Otherwise, there is also an option to manually select the settings.
• Information appear in display screen on dashboard.
CLIMATE CONTROL EXPLAINED
Manual Blower Speed Regulator
Manual Temperature Adjust Regulator
Display Screen
Auto Button
DESIGN FOR INDIAN USER
CASE STUDY – INDIAN USER
CHARACTER STUDY• Open Minded, Determined, Humorous, Honest.
• Lives in city and has to meet parents & sister over the weekends.
• Favorite Products – Big Steel Watches, Bracelets.
• Body Art – Phoenix Tattoo.
• More Extrovert than Introvert.
• More Sensing than depending upon Intuition.
• Believes in feeling rather than thinking.
• Takes judgment after perceiving.
DESIGN INTERPRETATION BASED ON CHARACTER STUDY• Open Minded
• Extrovert
• Steel Watch
• Bracelets
• Phoenix Tattoo
• Bar Ratings
i. Compact – 2/7
ii. Premium – 6/7
iii. Price – 5/7
iv. Feature Rich – 6/7
- Needs Fresh Circulation of Air
- Flashy Design
- Dials resembling Steel Watch Chronograph
- Bracelet Feel on Side of Knobs
- Phoenix Form of the Instrument
- Large Form
- Premium Glossy Finish
- Price Conscious
- Added Features
DESIGN INTERPRETATION BASED ON CHARACTER STUDY• Low Cost or Extravagant ?
• Fast or Precise ?
• Simple or Powerful ?
• Time Saving or Savoring Time ?
• Favor Privacy or Like Being Social
• Bar Ratings
i. Rugged – 4/7
ii. Customizable – 6/7
iii. Share/Show off – 5/7
- Extravagant
- Fast
- Powerful
- Time Consuming
- Social
- Rugged Look.
- More Customizable.
- Worth creating envy.
FORM EXPLORATION FOR PRODUCT - PHOENIX
FORM SELECTION – PHOENIX CHARACTER FROM MARVEL COMICS
REFINING FORM
DESIGN FOR GERMAN USER
CASE STUDY – GERMAN USER
CHARACTER STUDY• Open Minded, Determined, Fun Loving & loyal.
• Lives in rented house which is just outside from his place of work
• Favorite Products – Tommy Hilfiger, Jack Woolskin.
• Attire – Smart Formals.
• More Extrovert than Introvert.
• More Sensing than depending upon Intuition.
• Believes in thinking rather than feeling.
• Takes judgment before perceiving.
DESIGN INTERPRETATION BASED ON CHARACTER STUDY• Open Minded
• Smart Formals
• Brand Conscious
• Adventurous
• Scuba Diving
• Bar Ratings
i. Compact – 2/7
ii. Premium – 3/7
iii. Price – 5/7
iv. Feature Rich – 7/7
- Needs Fresh Circulation of Air
- Formal & Executive Look of the Device
- Design based on BMW A - Series
- Adventure inspired Form
- Water Sport Form
- Large Form
- Matte Finish
- Price no bar
- Lot of Features
DESIGN INTERPRETATION BASED ON CHARACTER STUDY• Low Cost or Extravagant ?
• Fast or Precise ?
• Simple or Powerful ?
• Time Saving or Savoring Time ?
• Favor Privacy or Like Being Social
• Bar Ratings
i. Rugged – 2/7
ii. Customizable – 3/7
iii. Share/Show off – 2/7
- Balanced
- Precise
- Somewhat Powerful
- Time Saving
- Private
- Executive Look
- Minimal Customization.
- Merge with interiors.
FORM EXPLORATION FOR PRODUCT – WATER SKI BOARD
FORM SELECTION – SKI BOARD (WATER ADVENTURE SPORT)
REFINING FORM
CONCEPTS
CONCEPTS
FINAL PRODUCT - INDIAN
FINAL PRODUCT - GERMAN