Cloud Computing
August, 2015
© 2010 IBM Corporation
®
What do we do?
C. A. M. S. “The nexus of forces”
IBM’s Strategic Imperatives
IBM Strategic Imperative Revenue Mix Revenue Growth vs Market
© 2010 IBM Corporation8
There are three ways to deliver IT capabilities
Software, hardware, & networking
Pre-integrated systems & appliances
Providedas a service
Cloud computing is a new model for delivering and consuming IT capabilities
© 2010 IBM Corporation9
What is different about cloud computing?
Service Management
SoftwareHardware Storage Networking
With Cloud Computing
Without Cloud Computing
• Enhanced availability
• On the network
• Standardized services
• Automated management
• Virtualized resources
• Rapid scalability
• Location independent
Service Management
Workload A
Service Management
Workload A
Service Management
Workload A
Workload A Workload B Workload C
© 2014 IBM CorporationIBM Confidential │For Internal Use Only
IBM Global Business Services
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Cloud helps address the challenges using virtualization, standardization, and automation.
Cloud computing helps overcome IT challenges
© 2010 IBM Corporation11
EnterpriseData Center
There is a spectrum of deployment options for cloud computing
1) Private Cloud
2) Managed
Private Cloud
3) Hosted
Private Cloud4) Community Cloud Services
5) PublicCloud Services
EnterpriseData Center
3rd partyoperated
Enterprise
3rd partyhosted &operated
PrivateCloud
ManagedPrivate Cloud
HostedPrivate Cloud
Enterprise A
Enterprise B
Enterprise C
User 1
User 2
User 4
User 3
Private PublicHybrid
Key features•Scalability•Automatic/rapid provisioning•Chargeback ability•Widespread virtualization•Security
Key features
•Scalability•Automatic/rapid provisioning•Standardized offerings•Consumption-based pricing.•Multi-tenancy
Key features• Internal & external
services integrated• Functions allocated to
based on requirements, business needs, architecture etc
Shared Cloud Services
Public Cloud Services
© 2014 IBM CorporationIBM Confidential │For Internal Use Only
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Customers are choosing a variety of cloud models to meet their unique needs and priorities.
Private CloudOn or off premises cloud infrastructure operated solely for an organization and managed by the organization or a third party
Public CloudAvailable to the general public or a large industry group and owned by an organization selling cloud services
Hybrid CloudTraditional IT and clouds (public and private) that remain separate but are bound together by technology that enables data and application portability
Traditional ITAppliances, pre-integrated systems and standard hardware, software, and networking
Cloud delivery models
© 2015 IBM Corporation13
FlexibilityFlexibility
Different delivery models
Off-PremiseDedicatedOn-Premise
Traditional IT
Hybrid
Description
Cost Model
Service
Private/Public
Dedicated systems in customers data centre.Bespoke and highly customised to application needs.
$$$$Customer owned.Customer operated.High Capex/ High Opex.Long term commitment.
High SLAs.99.999 availability.Custom security.Behind customer firewall.
Always private
Dedicated cloud in customers data centre.Highly automated, pattern based, tuned for workloads.
$$$Customer owned.Customer operated.High Capex/Medium Opex.Mid term commitment.
High SLAs.99.999 availability.Standardised security.Behind customer firewall.
Always Private
Combined on-premise and off-premise cloud systems. Includes off-premise private Cloud. Highly standardised build, some parts run by service provider.
$$Partial customer ownership.Mostly service provider operated.Med Capex/Medium Opex.Short term commitment.
High SLAs.99+ availability.Standardised security.Requires good network and security.
Can be private or public
Public cloud infrastructure run off premise by service provider. Commodity resources defined by the service provider. Catalog based services.
$Provider owned.Provider operated.Full Opex model.No/short term commitment. PAYG.
Medium SLAs.98+ availability.Relies upon provider security and trust.
Likely to be public, but can have dedicated private cloud at off-premise service provider.
© 2015 IBM Corporation14
Hybrid delivers benefits beyond only public or private cloud models
Reduce costs and maximise existing IT investments.• Data centre and infrastructure reused alongside flexible public cloud.
Business agility, scale quickly to respond to business events.• Move quickly increasing workloads to off-premise Clouds.
Maintain control through application lifecycle.• Single point of control of IT infrastructure resources, consumption and usage
Maintain visibility of important workloads.• Workloads placed based on service requirements
SharedOff-Premise
DedicatedOn-Premise
Traditional IT
Hybrid
Flexibility & Resilience
Regulated Workloads
ProductionUser Data
Low-costcommodity
Test/DevAnonymised Data
Performance without
commitment
Pre-Production/TestAnonymised Data
Enterprise classRegulated Workloads
ProductionUser Data
© 2015 IBM Corporation15
Data centre prioritised for high-availability
production workloads with service mgmt
Low priority workloads moved
externally
Lower investment in fixed data centre
assetsITIL managed
Burst at peak workload to low cost commodity provider
Dev
Test - SIT
DevNo commitment Pay as you go -
commodity
Long term flexibility with external
Dedicated Private
Exploit unused production capacity
Development SCM Build SIT UAT Prod
Application Lifecycle
Time
Adopting hybrid lowers costs while maintaining service levels
®
“Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (such as servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.”
National Institute of Standards and Technology
What is cloud computing?
1. Ubiquitous network access2. Resource pooling3. Rapid elasticity4. Measured service5. Self-service
5Characteristics
3Service Models
3Delivery Models
1. Public Cloud2. Private Cloud3. Hybrid Cloud
1. Infrastructure as a Service (IaaS)2. Platform as a Service (PaaS)3. Software as a Service (SaaS)
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Networking Networking Networking Networking
Storage Storage Storage Storage
Servers Servers Servers Servers
Virtualization Virtualization Virtualization Virtualization
O/S O/S O/S O/S
Middleware Middleware Middleware Middleware
Runtime Runtime Runtime Runtime
Data Data Data Data
Applications Applications Applications Applications
Traditional On-Premises
Infrastructureas a Service
Platformas a Service
Softwareas a Service
Clie
nt M
anag
esVendor M
anages in Cloud
Vendor Manages in Cloud
Vendor Manages in Cloud
Clie
nt M
anag
es
Clie
nt M
anag
es
Customization; higher costs; slower time to valueCustomization; higher costs; slower time to value
Standardization; lower costs; faster time to valueStandardization; lower costs; faster time to value
Cloud Service Models
IBM SoftLayer IBM Bluemix
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Pizza Service Models
The following diagram shows the cloud service models.
Cloud service models (1 of 2)
Infrastructure as a Service (IaaS)
In IaaS, you outsource the hardware. In such cases, it is not just the computing power that you rent; it also includes power, cooling, networking, and cloud storage. When you choose to run your applications at this cloud service level, you are responsible for everything on the stack that is required to operate above it.
Platform as a Service (PaaS)In the middle, we have Platform as a Service, or PaaS. At this service level, the vendor takes care of the underlying infrastructure for you, giving you only a platform with which to build and host your application(s).
Software as a Service (SaaS)Software applications that are available only over the internet, fall into the Software as a Service category, or SaaS. The simplest example to understand is email.
Cloud service models (2 of 2)
© 2015 IBM Corporation21
What are the drivers for Cloud?
Improve IT efficiencyto lower costs
Accelerate new business solutions
to improve time to value
Simplify cloud transformations
for agility and cost effectiveness
by 2015
90% plan to implement cloud70% of IT
* IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc #236966
operating costs in 2014 will be for management and administration
29%
1996 2014
70%
* IBM GBS 2011 IBV Study, “The power of cloud: driving business model innovation
From a commissioned study conducted by Forrester Consulting on behalf of IBM
deploy late
34% of new IT Projects
Server mgmt & admin costs
New server spending
Power & cooling costs
© 2015 IBM Corporation22
Cloud can scale operations to address marketplace dynamics and speed time to market
Cloud uses near-real-time scaling to flexibly respond to planned and unplanned spikes—while supporting security and compliance
Reduction in operating costs
The ability to keep pace with a growing customer base efficiently and cost-effectively
Improved customer satisfaction
reduction in setup time4improvement in server provisioning time4
Minutes to provision servers, down from two months4
99% 99%4 Based on IBM client experience.
© 2015 IBM Corporation23
Cloud’s Business Enablers
Social Media
Mobility
Hyper-connectiv
ity
Big Data
2
1
6
5
4
3
Clouds Six potentially “game-changing” business enablers
Cost Flexibility•Shift CAPEX to OPEX•Scale costs to volumes•PAYG options
Business Scalability•Rapidly scale up/down in response to events•Scale on-prem resources for efficiency
Business Agility•Speed to market (months > days)•Quickly adapt to business changes
Ease of consumption•Self service•Lower the barrier to consumption
Eco-system Connectivity•Strategically reinvent customer relationships•Access new services that improve business processes
Differentiation & Specialisation•Context-driven Variability•User-defined experiences•Increases relevance
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Demos
1. Softlayerwww.softlayer.com
2. Bluemixhttp://bluemix.net
Global footprint
Superior performanceFlexibility to fit YOUR needs
Full control of your environment
India
ChinaTokyo
Hong Kong
Singapore
Melbourne
Seattle
San Jose
Los Angeles
Mexico City
Denver
Chicago
Dallas
Houston
TorontoMontreal
BRAZIL
New York City
Washington D.C.
Miami
London Frankfurt
Amsterdam
Paris
Sydney
Atlanta
Data center and Point of Presence
New Data centers in 2014
Network Point of Presence
21,000 leading-edge customers
Social
Software as a Service Mobile & Communications
Marketing and Digital Media
EnterpriseHosting & Service Providers
Games and Entertainment
Platform as a Service
Bump Voxer Instapaper Yelp
IBM Bluemix
Es un ambiente de Plataforma como Servicio (PaaS)con base en estándares abiertos (Cloud Foundry)para construir, ejecutar y administraraplicaciones en la nube.