© Copyright 2010 EMC Corporation. All rights reserved.
CLOUD MEETS BIG DATA Sujal Patel President, Isilon Storage Division EMC Corporation
© Copyright 2010 EMC Corporation. All rights reserved.
To Lead Customers On Their Journey To
Cloud Computing And Transforming IT . . .
EMC’s Mission…
By Enabling Them To Store, Manage, Protect
And Analyze Their Information Assets In A More
Agile, Trusted And Cost-efficient Way.
© Copyright 2010 EMC Corporation. All rights reserved.
IT Pain Points
Security
Data Deluge
IT Budget Dilemma
Why?
© Copyright 2010 EMC Corporation. All rights reserved.
IT BUDGET DILEMMA
Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010
© Copyright 2010 EMC Corporation. All rights reserved.
IN 2010 THE DIGITAL UNIVERSE WAS
1.2 ZETTABYTES 1,200,000,000,000,000,000,000
© Copyright 2010 EMC Corporation. All rights reserved.
IN A DECADE THE DIGITAL UNIVERSE WILL BE
35 ZETTABYTES 35,000,000,000,000,000,000,000
© Copyright 2010 EMC Corporation. All rights reserved.
In This Decade…
WILL INCREASE
1000% Server Volume Increase Source: 2011 IDC Digital Universe Study
19M
190M
2010 2020
SERVER VOLUMES
© Copyright 2010 EMC Corporation. All rights reserved.
In 2010…
88% OF FORTUNE 500 HAD BOTNET ACTIVITY ASSOCIATED WITH THEIR DOMAINS
Source : Panda Labs Research
© Copyright 2010 EMC Corporation. All rights reserved.
In This Decade…
WORLDWIDE IT STAFFING WILL INCREASE LESS THAN 50%
Source : 2011 IDC Digital Universe Study
15M
22M
2010 2020
© Copyright 2010 EMC Corporation. All rights reserved.
Infrastructure Transformation
Private Cloud
The Journey To The Private Cloud
“35% Have Implemented A Private Cloud 30% More Will In 2011”
GARTNER DATA CENTER CONFERENCE 2010
Enterprise IT
© Copyright 2010 EMC Corporation. All rights reserved.
Three Phase Journey To The Private Cloud IT-as-a-Service Improve Agility
IT Production Lower Costs
Business Production Improve Quality of Service
Platinum Gold
Phase 3 Run IT As A Business
Phase 1 IT Owned Apps
Phase 2 Mission Critical Apps
% Virtualized Simplicity Efficiency Protection
Scalability Continuity Security
Standardization Automation
© Copyright 2010 EMC Corporation. All rights reserved.
“VNXe is the easiest storage
device we’ve ever used”
The City Of Safford
“Extremely well equipped, and
starting at under $10,000
represents excellent value”
Computer Reseller News
Simple. Affordable.
Efficient.
© Copyright 2010 EMC Corporation. All rights reserved.
VNX – Simple. Efficient. Powerful.
• Intel Westmere Processors • 6 Gbps SAS Back-End • Expanded UltraFlex I/O –FCoE, FC, iSCSI, CIFS, NFS, pNFS, MPFS
• File, Block And Object • FASTvp Suite Drives Flash Adoption
© Copyright 2010 EMC Corporation. All rights reserved.
VNX - More Transactions Per Rack U Efficient: More Transactions. Less Footprint.
Note: Based on SPEC2008 published results
7,500
6,000
4,500
3,000
1,500
IOPS
per
Rac
k U
NFS NFS NFS
Double the transaction density of the nearest competitor MORE
2X
NFS NFS CIFS NFS
NFS CIFS
NFS
CIFS
© Copyright 2010 EMC Corporation. All rights reserved.
EMC Data Domain. World’s Fastest Backup. First Long Term Archive.
© Copyright 2010 EMC Corporation. All rights reserved.
World’s Fastest Backup Data Domain GDA Is Seven Times Faster
7X Faster
EMC
Source: EMC Internal Testing For Data Domain GDA With Boost vs. Published Data For IBM ProtectTier 7650G VTL Gateway
© Copyright 2010 EMC Corporation. All rights reserved.
Data Access Time
Data Domain Archiver Customer
Capacity Required
3 Year TCO
48Hrs
1000TB
$1.5M
5 Mins
150TB
$1.2M -20%
-85%
-99%
© Copyright 2010 EMC Corporation. All rights reserved.
EMC Avamar. 3x Faster VMware Backup. Data Domain Integration.
© Copyright 2010 EMC Corporation. All rights reserved.
Loomis: Next Generation Backup Avamar + NetWorker + Data Domain
8 Month Return On Investment.
232% Increase In Backup Performance.
67 Remote Sites Eliminated Tape.
© Copyright 2010 EMC Corporation. All rights reserved.
EMC VMAX. Powerful. Trusted. And Now Smartest.
© Copyright 2010 EMC Corporation. All rights reserved.
Large Scale Manufacturer Virtualizing Mission Critical Oracle With EMC And VMware
Before After
MORE THAN 5X INCREASED
DMX4
VMAX
VMS PER HOST & TOTAL VMS
© Copyright 2010 EMC Corporation. All rights reserved.
Pre-Engineered. Pre-Integrated. Accelerates The Journey.
Vblock
© Copyright 2010 EMC Corporation. All rights reserved.
Infrastructure Transformation
Private Cloud
Private Cloud Is The First Step
“35% Have Implemented A Private Cloud 30% More Will In 2011”
GARTNER DATA CENTER CONFERENCE 2010
Enterprise IT
3 1 2
© Copyright 2010 EMC Corporation. All rights reserved.
Private Cloud Enterprise IT Public Cloud
Service Providers Create New Options
Infrastructure Transformation
Service Provider
© Copyright 2010 EMC Corporation. All rights reserved.
Hybrid Cloud = Private Cloud + Public Cloud
Infrastructure Transformation
Private
Automated Hybrid Cloud Infrastructure Public
© Copyright 2010 EMC Corporation. All rights reserved.
Federation Mobility Of Apps & Data
Hybrid Clouds Require Hybrid Technologies
Trust Visibility & Control
Management Managing Across Pools
© Copyright 2010 EMC Corporation. All rights reserved.
Virtualize Mission Critical Applications
Application Transformation
Infrastructure Transformation
Private
Automated Hybrid Cloud Infrastructure Public
© Copyright 2010 EMC Corporation. All rights reserved.
Callaway Golf. 4x86 VMs Outperform 15 pSeries. 13 Month ROI of 289%. $1.8m+ In Savings.
© Copyright 2010 EMC Corporation. All rights reserved.
Build New Applications
Application Transformation
New Application Platform
Infrastructure Transformation
Private
Automated Hybrid Cloud Infrastructure Public
© Copyright 2010 EMC Corporation. All rights reserved.
Access Application From Any Device
End User Provisioning Transformation
Application Transformation
New Application Platform
Infrastructure Transformation
Private
Automated Hybrid Cloud Infrastructure Public
© Copyright 2010 EMC Corporation. All rights reserved.
End User Provisioning Transformation
Application Transformation
A New Layering Of IT
New Application Platform
New End User Computing
Infrastructure Transformation
Private
Automated Hybrid Cloud Infrastructure Public
© Copyright 2010 EMC Corporation. All rights reserved.
Cloud Is Big.
What Could Possibly Be Bigger ?
© Copyright 2010 EMC Corporation. All rights reserved.
Enhancing Human Health.
180 DNA Sequencers. 5 Terabases of data/day. 1 Exabyte of data in 2012.
© Copyright 2010 EMC Corporation. All rights reserved.
Data Sources Are Expanding
Source : 2011 IDC Digital Universe Study
GROW 50X IN THE NEXT 10 YEARS
INFORMATION IN THE ENTERPRISE WILL
© Copyright 2010 EMC Corporation. All rights reserved.
Big Data Applications
Structured Data Unstructured Data
Hybrid Cloud
Gene Sequencing Movie Editing Seismic Study Social Media Clickstream Productivity Semi-Structured Data
Web Content Storage Services
EMC Atmos
Telco Billing Retail POS Sales Forecast
EMC Isilon EMC VMAX
© Copyright 2010 EMC Corporation. All rights reserved.
Massive Numbers Of Massive Files Big Data
Applications Files In The
Digital Universe
300 Quadrillion 5+ TB Source : 2011 IDC Digital Universe Study, EMC Customers
© Copyright 2010 EMC Corporation. All rights reserved.
Big Data Apps Require Big Data Storage Your Approach To Enterprise Storage Must Change
Storage Islands More Capacity, More Admins
Performance Optimization “Whack-A-Mole”
One Storage Pool To 15+PB More Capacity, Same Admins Linear Performance Scalability
Scale Up, Manual Scale Out, Automated
© Copyright 2010 EMC Corporation. All rights reserved.
EMC Isilon. Record Scalability. Record Capacity. Remarkable Simplicity.
© Copyright 2010 EMC Corporation. All rights reserved.
Record File System IO/s Performance Single File System 1,200,000+
403,000
106,000 94,000
© Copyright 2010 EMC Corporation. All rights reserved.
Source : Vendor Product Specifications
Record File System Capacity Single File System
64 TB 100 TB
2 PB
15 PB
© Copyright 2010 EMC Corporation. All rights reserved.
EMC Isilon Customer Success
”With Isilon, We’ve Been Able To Grow A Single File System To Nearly Nine Petabytes In Less Than Four Years, While Still Maintaining The Data Throughput Necessary To Power Our Workflow And Advance Our Research”
Matthew Trunnell
Manager, Research Computing Broad Institute
Storage Growth
9 0 0
Petabytes Incremental Storage
Incremental Headcount
Performance Constraints
Isilon NetApp
© Copyright 2010 EMC Corporation. All rights reserved.
Structured Data Telco Billing Retail POS
Sales Forecast
Big Data Analytics Delivers Insight
Unstructured Data
Hybrid Cloud
Gene Sequencing Movie Editing
Seismic Study
Web Content Storage Services
Social Media Clickstream Productivity Semi-Structured Data
© Copyright 2010 EMC Corporation. All rights reserved.
Big Data Apps Require Big Data Analytics Your Approach To Business Analytics Must Change
Slow & Reactive Limited Insight
Risky Shadow Repositories
Agile & Proactive Expanded Insight & Correlation Improved Compliance, Less Risk
Limited, Pre-Defined Expansive, Iterative
© Copyright 2010 EMC Corporation. All rights reserved.
EMC Greenplum DCA. Massively Parallel Architecture. 5x Faster Data Loading.
© Copyright 2010 EMC Corporation. All rights reserved.
EMC Hadoop. Open Source. Fully Supported By EMC.
© Copyright 2010 EMC Corporation. All rights reserved.
Big Data Analytics : Hadoop + Greenplum Deliver Insight From Big Data
Big Data Analytics
Big Data Storage
© Copyright 2010 EMC Corporation. All rights reserved.
Turn Big Data Insight Into Action
Big Data Analytics
? ?
Big Data Storage
© Copyright 2010 EMC Corporation. All rights reserved.
Documentum xCP: Insight To Action
Easy To Build
A Tool For Non-Programmers!
Drag & Drop Process Modeling
Better, Faster Decisions
Deliver The Latest Data
Enable Contextualized Decisions
Complete Audit Trail
Keep IT Audit Happy!
Reduce Information Risk
© Copyright 2010 EMC Corporation. All rights reserved.
Act Documentum xCP
The EMC Big Data “Stack”
Analyze Greenplum, Hadoop
?
Store Isilon and Atmos
Petabyte Scale 1
Structured & Unstructured 2
Real Time 3
Collaborative 4
© Copyright 2010 EMC Corporation. All rights reserved.
Isilon
Ionix
VPLEX
Our Comprehensive Portfolio Enterprise Applications Big Data Applications
Primary Storage
Atmos
Data Domain, Avamar, Networker Backup And Archive
Greenplum
VMware VMware
VNX VMAX
© Copyright 2010 EMC Corporation. All rights reserved.
Key Takeaways • Virtualizing Mission Critical Applications Goes
Mainstream
• Winners Among Enterprises and IT Professionals Will Be The Ones Who Make the Most of Their Big Data
• Hybrid Cloud Will Become the De Facto Enterprise Model