Download - CM0603 Common Errors
-
8/2/2019 CM0603 Common Errors
1/2
CM0603 Common Errors
1 AGT/CD 6/3/2012
CM0603 Common ErrorsActivity 1Question 1.1
Just providing excerpts from company accounts that dont identify the income or costchannels/categories (e.g. only one entry for operational costs).
Too much discussion on share capital or taxes rather than operational income and
expenditure
Question 1.2
Measures are only for product. i.e. only considering measures that a consumer would
use rather than measuring the business as a whole
Question 1.3
Value chain doesnt identify the activities (but instead talks about the products or raw
materials)
Generic answer that is not tailored to the company
Question 1.4Generic diagram that doesnt reflect (or show understanding of) the shape of the actual
supply chain
Including their suppliers, our suppliers without demonstrating understanding of who
these are
Question 1.5
Using only marketing slogans or consumer view of product
Excessive use of quoted material
Activity 2Question 2.1
Interpreting environmental as green
Generic PEST rather than identifying relevant factorsNot addressing the question what is causing it to change (or otherwise identifying
trends)
No mention of inflection points (not even saying there arent any)
CM0603 Common Errors
2 AGT/CD 6/3/2012
Question 2.2
Not saying if each force is strong or weak
Not being clear who is customer/supplier.
(or not matching the value system from earlier)
Assuming alternative products is the same as competitors/rivalry
Question 2.3
Not applying criteria from 1.2
Not making conclusion from discussion
Basing decision on only one factor/measure
Using share price as a comparative measure
Taking someone elses word for it
Excessive use of quoted material
Activity 3
-
8/2/2019 CM0603 Common Errors
2/2
Question 3.1 & 3.2
Superficial or unclear answers
Drawing conclusions from SWOT analysis (this should be in Activity 4)
Confusing bullet points
Excessive use of quoted material
Activity 4Question 4.1Generic strategy discussion (e.g. differentiation/niche market) rather than focussing on
cost competitiveness and answering the question.
Confusing Cost with Price
Question 4.2
Reproducing activity 3
(i.e. not understanding difference between SWOT analysisand SWOT matrix)
Not clear which SWOT analysis entries relate to each strategy generated
Not addressing each quadrant of the SWOT matrix
Excessive use of quoted material
CM0603 Common Errors3 AGT/CD 6/3/2012
PresentationNot clear what the company or industry sector is
Not clear what question is being answered
(e.g. not using section headings)
Paraphrasing question for heading and then not answering the right/full question
No page numbers
Too long (or too short) see page limits
General visual presentation (e.g. break big blocks of text into paragraphs)
Poor phrasing, grammar, spelling that can (at worst) obscure or confuse the meaning
Inappropriate or unclear use of bullet pointsThe expectation is for a first class, professional, report
ReferencingReferences and citations must be separate
(including: dont embed url in the text)
It must be clear what has come from where
Too many facts and opinions stated without supporting references or arguments
We must be able to look up the reference
o So dont just reference top level domain (e.g. www.ford.com)
or entire company report
Only referencing core text
Only referencing company resources (bias)References provided but No Citations
Citations do not match references
References should be in alphabetic order at the end of the report, not provided
separately for each activity.