Download - #CNX14 - Innovations in Presenting the Voice of the Consumer to Validate Messaging and Loyalty
Frank BurnsClient Success Director
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3.0
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350 Million
Photos posted daily
60 MillionPhotos posted daily
58 MillionPhotos Tweeted
daily
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#TBT
Reviews 1.0
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Reviews 2.0
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Publishing 1.0
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Publishing 2.0
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Pu
blish
ing
Broadcast Social 1.0 Hyper-social
Revie
ws
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Consumer Behavior Trends
1. Prolific sharing of spontaneous feedback
2. Convergence of shopping experience and content experience
3. Short-form, visual, fast-moving content
4. Omni-channel feedback and purchase opportunities
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Left Brain
Right Brain
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People are both Rational and Emotional
Rational:• Numbers
• Ratings
• Product
Specs
Emotional:• Pictures
• Videos
• Stories
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Visual Commerce Era
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1. How can you amplify your consumers’ voices?
2. Can you replace or augment your brand/marketing message with consumers’ voices?
Two Questions:
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Ikea PS 2014
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Houzz “ideabook”
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Starwood Guest Galleries
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Clark’s Style Gallery
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Clinique Product Detail Gallery
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Visual UGC in Purchase PathDrives Results25-40% Engagement
3-6% Lift in Conversion
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Consumer Behavior Trends
1. Prolific sharing of spontaneous feedback
2. Convergence of shopping experience and content experience
3. Short-form, visual, fast-moving content
4. Omni-channel feedback and purchase opportunities
Open Discussion:Innovation Examples
