Download - (Coffee shop business)Palpasa cafe
![Page 1: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/1.jpg)
GROUP-”C”PRESENTATION
ON“THE COFFEE SHOP”
![Page 2: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/2.jpg)
NIRAJAN SILWALMONIKA KUNWARPRAMILA GHIMIRE
ARYAN DULALSANDHYA TIMILSINA
AVINA KAFLE
![Page 3: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/3.jpg)
CONTENTExecutive SummaryMission statement Goals and StrategiesSWOT AnalysisMarket AnalysisStart up costPhysical & Skill TrainingMarketing Plan Price & RevenueIndustry Analysis
![Page 4: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/4.jpg)
“The palpasa café ”
![Page 5: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/5.jpg)
(why palpasa café ?)Executive SummaryOur mission is to provide a friendly, comfortable atmosphere where the customers can receive quality food, drinks, and service at a reasonable price. Palpasa cafe will offer a variety of choices to the customers. Cappuccinos, lattes, espressos, smoothies, regular coffee, soft drinks, and tea of all sorts will be available.
The café will also serve deli-style breakfast sandwiches with the freshest ingredients, muffins, croissants, cinnamon rolls, coffee cake, and other tasty treats.
Palpasa Café will be open from 6:00 A.M. to 5 P.M. Sunday-Saturday.
![Page 6: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/6.jpg)
location• The location of Our business will be
in durbarmarg heart of kathmandu. We will select the floor in suitable building according to our need in durbarmarg.
• We will be taking the floor in rent with official contract.
![Page 7: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/7.jpg)
Logo & tagline
“Taste the best product of everest”
![Page 8: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/8.jpg)
BRAND AMBASSADORNarayan wagleNovelist/JournalistAuthor of the palapasa cafe
![Page 9: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/9.jpg)
Mission statement • Mission:- “To be the best Cafe chain by
offering a world class coffee experience at affordable prices.”
• Vision:- “To be the only office for dialogue over a cup of coffee.”
![Page 10: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/10.jpg)
Goals and Strategies• Short-term goal: Use the quality of our
service and advertising to soon become well-known throughout kathmandu valley.
• Long-term goal: Expand the business to other locations and launching in international market.
• Strategy: Work hard to have the best-tasting coffee, treats, and service in town and surrounding areas.
![Page 11: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/11.jpg)
SWOT Analysis• Strengths: Reasonable prices, wide variety
of coffee and drinks, a lot of home-made treats
• Weaknesses: Turn down in the economy, start-up costs, new business, no reputation
• Opportunities: Job opportunities for the many unemployed people.
• Threats: Himalayan java, KFC, The bakery cafe, and other local restaurants
![Page 12: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/12.jpg)
Legal Structure• Our business will be run as a partnership. • All debts and liabilities of this business will
be my responsibility. • We will pay business income taxes on the
profits made. This will make accounting much simpler.
• With having a partnership, we can also deduct our business losses to the extent of our total income that we may have from all sources.
![Page 13: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/13.jpg)
Market Analysis• Target Market: Our target market will be to anyone
who enjoys coffee, but we will mainly target people age 18 and older, both male and female, and who are of the working class and students.
• Competition: Our major competitors would be “The bakery cafe” which is located on different place. And “Himalayan java” is our main competitor.
• Market Trends: Coffee is the drink of choice for many people across the world. Every morning thousands of people rely on their morning fix to get going for the day.
![Page 14: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/14.jpg)
Espresso Drinks•Americano•Breve•Cappuccino•Latte•Mocha•Macchiato
Other Drinks•Hot Chocolate •Hot Tea•Chai Tea Latte•Kid’s Hot Cocoa•Fountain Drinks•Juice•White and Chocolate Milk
Coffees•Daily Brew-Reg./Decaf.•Organic French Roast•World Tour Blend
Products
![Page 15: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/15.jpg)
Bakery•Croissants•Bagels•Assorted Brownies and cookies•Pie and Cakes by the slice•Muffins•Cinnamon Rolls•Breakfast Sandwiches•Scones
Smoothies•Fruit•Blended Ice Coffee Drinks
Iced Drinks• Coffee
• Jumpin’ Java• Iced Tea
Products Continued
![Page 16: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/16.jpg)
TOTAL STARTUP COST
RS.35,00,000/-
![Page 17: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/17.jpg)
Start up cost• Monthly rent:RS.200000/-• Semi-annually rent:RS.1200000/-
• Modernize fee:RS.100000/-(Impression: calm comfortable soft mood light, music , painting ,makes guests feel
friendly environment )
![Page 18: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/18.jpg)
• Equipment fee:RS.10,00000/-i. Coffee machine ii. Coffee milliii. Air conditioningiv. Stereov. Cash registervi. Water treatmentvii.Other kitchen materials
![Page 19: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/19.jpg)
• Furniture fee:RS.800000/-i. Sofaii. Bar counteriii. Tableiv. Chairs• Supplies fee:RS.240000/-(6 months)(Coffee snaks,coffee cups,Napkin,forks
and knives,etc)
![Page 20: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/20.jpg)
• Semi-Annually utensils fee:Rs.48000/-(water & electricity fee)• Advertising fee semi-
annually:RS.200000/-• Number of staffs:10 person• Staff salary per month:RS.12,000/-• Staff salary semi-annually:RS.72000/-• Total salary semi-annually:RS.720000/-
![Page 21: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/21.jpg)
• Insurance(semi-annually):RS.200000/-
• Additional Bank Loan:RS.10,08000/-
![Page 22: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/22.jpg)
Physical & Skill TrainingTo Staff
![Page 23: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/23.jpg)
Physical Training• Smile• Manners• Good posture for long time• Balance• Communication skill• Operation of coffee machine
![Page 24: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/24.jpg)
Skill Training• Familiar with our product• Coffee culture• Proper reaction• Inner decoration• Never judge a person by his/her
appearance• Cooperation & leadership
![Page 25: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/25.jpg)
Marketing Plan Product • Wide range of products• Eatables adopted to
international taste buds like Basboosa, Cappuccino
etc. • Nepali taste along with
classic coffee.Price • Affordable price- (70 to
400)• Price of a cup of coffee is
(60-160)
Place • Strategically located
outlets (High Street/ Family Entertainment Centres and near Highways)
Promotion • Word of mouth
publicity • Discount offers• Barter deals with
other brands
![Page 26: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/26.jpg)
Price & Revenue• Coffee:RS.60/- TO 160/-(Depends on the flavor)• Cake:RS.75/-TO 400/-(Depends on the variety)• Cookies:RS.50/-TO 250/-(Depends on the
variety)
Estimated sells 170 cups of coffee 50 pieces of cake
And 40 pieces of cookies.
Daily revenue:90*170+150*50+125*40=RS.27800/-
Monthly revenue:RS.27800*30=RS.834000/-
![Page 27: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/27.jpg)
Industry Analysis SEGMENTATION TARGETING
Palpasa Café has its main consumer
base in the age group of 15-29 years.
•Middle class and upper middle class youth•Students, House wives and youngsters•People who value a great cup of coffee•Seeks to target not just the youth but anyone who is "young at heart”.•Medium Price Band
POSITIONING
“Third Place" away from the home and college or workplace for the young and the young at
heart.
![Page 28: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/28.jpg)
27%
66%
7%
Married Students others
9%
13%
21%
35%
24%
Age GroupAbove 30Below 1916-1920-2425-30
Based on Market Research
![Page 29: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/29.jpg)
Data SourceNewspaper and magazinesInternetsurvey
![Page 30: (Coffee shop business)Palpasa cafe](https://reader035.vdocument.in/reader035/viewer/2022062219/5873d2cc1a28ab9d168b6881/html5/thumbnails/30.jpg)
QUIRES???