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PortfolioLaMaya Coleman
Publishing Inside Out Michael Greer, Instructor
Department of Rhetoric and WritingUniversity of Arkansas at Little Rock
Spring 2011
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Everyday is a fashion show and
the world is your runway.
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Table of Contents
About This Portfolio4
Book Proposal.5
Cover Design Concept9
Development Design Document10
Marketing Plan12
Reflections14
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About This PortfolioThis portfolio showcases samples of work I have produced in the course, PublishingInside Out. The important documents highlighted in this portfolio includes: a book
proposal, a development and design plan, a marketing plan and book cover design.
With preparing this portfolio, it has given me time to review the coursework and what I
like best about the work, what Ive learned in the process of composing and revising
the projects involved, and what I think I need to work on and improve. The final
document in the portfolio is the reflections essay in which I include a self-assessment
of the work I have completed throughout the course and the effectiveness of the
course for me.
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Project 5: Book Proposal
Target Publisher
The initial publisher that I have chosen for my book is Fairchild books. Fairchild Books has been
the leading publisher of educational books concerning fashion and textiles Fairchild Books
publishes books with all aspects of the fashion industry and design world. There works takes
several variety of forms ranging from traditional books and textbooks to CD-ROMs and cutting-
edge multi-media products. There topics includes costume history, aesthetic aspects of dress,
color, color theory, retailing, and visual merchandising.
Proposed Title
Inside the Fashion World
Book Description
This book will give fashion tips, secrets and current and historical information from a good
perspective of a fashion lover, fashion stylists, celebrities, and fashion models. The purpose of
this book will give insight of how fashion is inspiring to me and also to others. What makes a
particular designers clothes popular? Why should I have a pair of distressed denim? Why is
fashion repeating itself? These will be some of the questions asked in this book along with
different opinions from myself, fashion stylists, fashion instructors, celebrities and fashion
models. At the end of this book, readers should be able to understand the change of fashion
over time and why stylists, celebrities and models have a very fun career and what
disadvantages comes along with this career as well. This book will be very informational but
also creatively decorated with several fashion pictures.
Target Audience
My book will be of great interest to those who have an extreme interest in fashion and want to
pursue fashion as a career. My intended target audience for Fashion beyond Measurementis
students that are fashion majors or even people that enjoy shopping in Forever 21 and other
popular retail stores will find this book helpful to them.
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Brief Outline
Chapter 1The fashion stylist
Chapter 1 will describe what exactly a fashion stylist does in the fashion industry and why.
What are the different arenas in which fashion stylists use their talents? How to become a
fashion stylist? music videos advertisements TV shows/movies. Listings of colleges for fashion stylist major
What factor a stylist has to consider when putting together an outfit?What is the difference between fashion stylist and a fashion designer?
How can I tell the difference?Work abilities
Chapter 2The fashion model
Chapter 2 will discuss popular fashion models of the past and present time.
What makes a fashion model significant in the fashion industry? How to become afashion model?
Types of models Listings of colleges for modeling
How are they perceived?Misconceptions
Chapter 3 Celebrity Style
Chapter 3 will explain the popular styles of certain celebrities such as Beyonce, Kaye West,
Rihanna, etc.
Chapter 4 The Fashion of Popular Retail Stores
Chapter 4 will discuss some of the worlds most favorite retail stores to shop in such as
Abercrombie, American Eagle, Body Shop, Forever 21, Wet Seal, Charlotte Rouse, Charming
Charlies, etc.
Which celebrities shop where and why?What makes these retail stores popular?
Chapter 5The Dos and Donts
Chapter 4 will discuss the dos and dont when putting together an outfit. There is given
advice on what looks better and what do not work making a certain look less appealing.
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Survey of Related Titles
The vast majority of fashion books currently on the market focus on past and present celebrity
and regular ordinary fashion styles of all times. Questions such as: what to wear during the day
and night or what styles look best on a person, who is this person and what makes them
honorable in the fashion business? will be answered.
Title: That Extra Half an Inch: Hair, Heels and Everything in Between
Author: Victoria Beckham
Publisher: It Books
Copyright: 2007
Pages: 384
Spice girl and born and raised United Kingdom resident, Victoria Beckham shares her ownfashion, beauty and style tips in this fashion-filled book. With sharing these tips in this book she
hopes to help others find there own style. Beckham discussed topics such as learning how to
dress for special occasions to how to feel confident whenever you are away from home.
Victoria tells all her personal style secrets for women suggesting that any woman can look their
best.
Title: Stylist: The Interpreters of Fashion
Author: Sarah Mower
Publisher: Rizzoli
Copyright: 2007
Pages: 240
This book recognizes our stylists, their talent and works. As the most influential people of the
fashion industry, stylists are highly discussed in this book with each page featured of sixteen of
todays top stylists. This book is beautifully filled of photography of Cecil Beaton, Richard
Avedon, Steven Meisel, and Annie Leibovits etc, and their work and contributions of each
stylist. The author, Sarah Mowers interviews popular stylists.
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Title: Lauren Conrad Style
Author: Lauren Conrad
Publisher: HarperCollins
Copyright: 2010
Pages: 240
MTV hit series The Hills,It girl, Lauren Conrad offers tips in this first-ever style guide book.
Lauren offers certain tips such as how to create your own unique look. She explains the definite
must-haves for any fashion fans wardrobe. While offering tips, Lauren also examines her
style from MTV series Laguna Beach to MTV The Hills series. Her list of advice goes on in this
book from beauty to hair secrets.
Special FeaturesI will include important history facts as well as fun facts about fashion. There will be several
colorful and vivid pictures from celebrities to collections of fashionable clothes. I will provide
quotes from certain professionals of the fashion industry and celebrities that are now in to
wearing the best fashion. This book will be very informational but also creatively decorated
with several colorful and inspiring pictures from fashion stylists to their own amazing designed
works.
Author Bio
LaMaya Coleman is an undergraduate student in the Department of Mass Communications
majoring in journalism (broadcasting) with a minor in Rhetoric and Writing at the University of
Arkansas at Little Rock. Currently, she works as a head cashier in the popular retail fashion
store, Forever 21, assisting in visual merchandising and customer service. She currently resides
in Little Rock, AR along with family and friends.
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Project 8: Cover Design Concept
The cover I chose was cover design # 1 for Brookes book. I choose this cover design because
puts a face on the issue of bipolar disorder. This cover design is simply a grey, black, and white
picture of a young woman with her head down and eye closed to create some kind of emotionto the target readers/audience of this book. This image of the lady covers almost the entire
book cover except where title and author is displayed. There are no bright colors to this image
which I preferred better because I feel it works best with the title of the book. The image brings
out the emphasis put on the subject of this book. I feel this cover is more extreme in connection
with the title and is appealing. The title is not all in capitalized letter to create a different
appearance if someone of bipolar was to read this book.
The changes I made includes: adding a 3D effect to the title of the book and author in order to
create a better appearance of the title since the image covers the whole book. I also gave the
box with the other half of the title in it a background color.
Living
with
bipolardisorder
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4. Describe the general look that you want:
After the Diagnosis: Living with Bipolar Disorder will be designed in a very readable and simple
way. The pictures should not be too overwhelming for the readers considering their condition.
There will be 10 chapters and in each chapter there will be quotes from others who have been
diagnosed with bipolar disorder. Though, most of the quotes will come from the author herselfbased off her experience with bipolar disorder. These quotes will be italicized and placed at the
beginning of every chapter for encouragement to the reader. Pictures will be provided at the
end and sometimes at the beginning of each chapter to provide a good visual for readers. Also
toward the end of the book and throughout, there will be a dictionary for each chapter in order
for readers to know the clear meaning of certain words. This will be helpful for both target
audiences: those who have been diagnosed will bipolar disorder or anyone interested in
learning more about bipolar disorder, most likely people who know someone who is bipolar. I
need this book to be simple but very functional which can allow the readers to better
understand bipolar disorder. I wasnt the book to almost look like a magazine but not
completely trendy therefore, it can be simple enough and not to extreme to grab readers
attention. There will also be helpful tips at the beginning and throughout certain chapters for
the ones who are close to someone diagnosed with bipolar disorder.
5. Basic page grid
The design of the book will be simple but on some pages within the book there will be more
complex layout design with boxes and sidebars. There will definitely be pull quotes within the
chapters.
6. Color Palette (if applicable)Were looking for a contemporary palette including the colors such as tan, light yellow, green,
and muted grey. These colors cannot be very bright. I want them to be almost pastel colors so it
is not too extreme considering the state of mind my reader may be in at the time. These colors
will give the book a sub tile feel to add to the calming and helping sensation involved within this
book. Avoid real bright colors or gender-neutral colors such as a bright orange, purple, blue,
and pink unless some are darkened a bit to not be as bright. For the display boxed we want
dark rust or neutral colors such as grey, white, black.
7. Fonts
There will strictly be only to three different fonts in order to distinguish a quote from the rest of
the book and the dictionary. Maybe even just use two font families such as Arial or Arial
Narrow in order to keep things on a neutral and simple basis. Though, the overall goal is to keep
the font usage simple as possible but not just one font so that it can be appealing to the eye.
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Project 13: Book Marketing Plan
Book Title:
Inside the Fashion World
Intended Audience(s):
People with extreme interest in fashion
Fashion majors
Inspiring fashion stylists/designers
One Sentence Hook:
Inside the Fashion World takes readers beyond the well-known glitz and glam fashion world
and into a behind the scenes look of what really goes on in the fashion industry, including how
people within and outside that world have a continuous addiction and inspiration for it.
Market Research:
Research indicates that people are interested in buying a book concerning the latest fashion of
today such as some of the content included Inside the Fashion Worldbook to spark the light on
a more 2011 stand-point of the latest fashion of the future and not the past history of fashion.
People suggested that including pictures of fashion designers, stylists and models along with
their popular works, statistics of fashion history to present fashion, and a section for facial
beauty would add more creativity to a detailed fashion book. Surveyors prefer to read less
about fashion history as oppose to the popularity of the latest fashions of today and retail
stores such as Forever 21, Aeropostale, Abercrombie, Charlotte Ruse, Wet Seal, Kohls etc.
Marketing Story for the Book:
The purpose of this book will give insight on why fashion is addictive and inspiring. Have you
ever wondered what things would be like if you lived in the world of everythingfashion? Do
you know someone with a passion for fashion that every time you see them they have on
something new? Have you wondered how the fashion industry is able to demand a following
for its fashion art? In A Fashion World, you get the skinny on being obsessed with fashion. You
get a bit of history about fashion and its evolution over time. What about advantages and
disadvantages associated with the fashion industry? Inside the Fashion Worldlays it out for you.
There is so much to picture in fashion, so Inside the Fashion Worldincludes photographs of
fashion models, the latest styles and repeat-styles, stylists, designers. And before they are
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forgotten, Inside the Fashion Worldhighlights some of the places to get the fashion art: Forever
21, Wet Seal, Charlotte Rouse, for example. If it is all about fashion for you, In a Fashion World,
is your book. It is the ultimate book on fashion that helps readers to:
Acknowledge the latest fashion
Recognizing who does what in fashion
Become familiar with the popular works of stylists and designers
Realizing what to wear, with what and why?
Become familiar with the history of fashions change and evolution over time
Identifying with other peoples passion for fashion
Contact Channels:
Some places where the author might have the best chance to connect with potential audience
are through:
Speaking events
Radio promotions
Internet ads (on blogs, retail websites, etc)
Book signing events
Media Venues:
Prospective Websites:
www.forever21.comhttp://store.delias.com
http://oldnavy.gap.com/
http://wetseal.com/home.jsp
http://www.bakersshoes.com/
http://www.dillards.com/
http://www.jcpenney.com/jcp/default.aspx
Prospective Magazines: Prospective Blogs such as:
Complex http://necolebitchie.com/Elle http://concreteloop.com/
Elle Girl
InStyle
Jane
Vogue
Teen Vogue
http://www.forever21.com/http://www.forever21.com/http://store.delias.com/http://store.delias.com/http://oldnavy.gap.com/http://oldnavy.gap.com/http://wetseal.com/home.jsphttp://wetseal.com/home.jsphttp://www.bakersshoes.com/http://www.bakersshoes.com/http://www.dillards.com/http://www.dillards.com/http://www.jcpenney.com/jcp/default.aspxhttp://www.jcpenney.com/jcp/default.aspxhttp://necolebitchie.com/http://necolebitchie.com/http://concreteloop.com/http://concreteloop.com/http://concreteloop.com/http://necolebitchie.com/http://www.jcpenney.com/jcp/default.aspxhttp://www.dillards.com/http://www.bakersshoes.com/http://wetseal.com/home.jsphttp://oldnavy.gap.com/http://store.delias.com/http://www.forever21.com/ -
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Reflections Publishing Inside OutSpring 2011
I enrolled into Publishing Inside Out with the idea of just writing stories with likes of
having it published. I had no idea I would be coming up with ideas for a book of my own
interest with likes of having it published. This course was very interesting and a challenge
for me in so many positive ways. I have learned a lot about the publishing industry itself
throughout this course along with helpful tips and advice from Professor Greer and other
people working in the publishing field. I would like to thank you, Professor Greer for such
a great semester! From writing to revising, I greatly enjoyed my online experience in
Publishing Inside Out. I know that without taking this course I would not be able to gain
the knowledge I want concerning the publishing world to help me in my future writing
career.
I have included reflections on the 4 main projects I created this semester in my portfolio:Project 5: Revised Book Proposal
Project 8: Cover Design ConceptProject 9: Development and Design DocumentProject 13: Revised Marketing Plan
Project 5: Book Proposal
What I like best about my workOverall, I like my description of the book because it is my first thoughts of my own book entering
this course. I felt the white space made the document easy to read and the font size and color
was simple. It was a good starting point for me.
What I learned from composing and revisingI learned how to write a book proposal that is suitable for the book of my interest that I would
like to publish. I also learned how to use other classmate suggestion or comment in order to
revise and edit my book proposal. It was a very good learning process for me.
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What I think I need to work on and improveI feel I need to improve on my researching skill in finding a good target publisher that will work
well with my book. There were so many different publishers to pick from that I really got
overwhelmed with searching the internet for one that was suitable for my book. Also, I would
add more solid details or ideas to my chapters.
Project 8: Cover Design ConceptWhat I like best about my work
In Project 8, I really enjoyed the layout I choose to use for the cover design. I like how I
was given the opportunity to add my own creativity to someone else book idea. I got to
really work with art graphics and text art to create the cover design. Overall, I really
liked the image I choose for the cover design because I felt it was very suitable for the
topic Bipolar disorder.
What I learned from composing and revising
I learned what cover designs was appealing to the eye for readers and what wasnt so
appealing. Based on other classmate suggestion, Ive learned how to pick between
different cover designs to narrow it down to one that would be most effective for the
target audience for my book.
What I think I need to work on and improve
Overall, I am very pleased and satisfied with how this project turned out. I feel this cover
design was one of my best works throughout the course.
Project 9: Development and Design DocumentWhat I like best about my workI like that I was able to work with Brookes book proposal about Bipolar disorder even though
this topic was a touchy one. I was able to help Brooke make her project better while also
learning other advice concerning the project at hand. I was able to think clearly on how I would
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want my own development and design document to be except I was helping Brooke with hers.
Therefore, I like the content that I created in response to Brookes proposal.
What I learned from composing and revising
I learned how give good responses to Brookes book proposal, while also giving other her
suggestions to help her improve her project based off my observations.
What I think I need to work on and improve
Im very pleased with how this project turned out. I though in the aspect of if I was doing the
project for myself I would want it to be well put together so I included good information for
Brooke on how I think the book should be designed.
Project 13: Marketing Plan
What I like best about my work
I enjoyed coming up with my sentence hook and how it worksas an attention getter for the
reader. I think I also did well on the marketing story for the book because I felt I gave good
description without giving too many details of the book away. Also, I enjoyed the survey
process and coming up with questions to help me with my book.
What I learned from composing and revising
I learned what questions to ask in order for myself as the writer to know exactly what readers
are looking for in a book. I learned the true options of my audience through the summarizing
and collected results of my survey results. I learned what contact channels and media venues
are and what does it do.
What I think I need to work on and improve
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