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A hands on approach – A holistic approach
8/7/2016 1www.dragon1.com - Forrester Briefing
Business Professionals
Collaborate onthe Dragon1 Platform
to design, build and implementthe Digital Enterprise
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Who are our customers (i.e. users) and what do they want?
Business Professionals
• Roles: administrators, designers, policy workers, project workers, project managers, business managers, IT managers, architects, strategists, chiefs
• Need: (1) Quick Answers and Sustainable Solutions on strategic, architecture and transformation questions. (2) Finish / Complete Transformation and Implementation.
• Require: (1) Decision Making supporting visuals that provide insights, overviews and management reports. (2) Collaborative Online Environment.
• Issues: (1) Current internal approaches, consulting services and available tooling does not provide that effectively or efficiently. (2) Unfinished / Incomplete transformations and a lot of frustration
www.dragon1.com - Forrester Briefing 28/7/2016
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Current Dragon1 PRO & Dragon1 ENTERPRISE Customers
• Pharmacy and IT network provider in Germany• Local Government in the USA• IT Services in England• Accountancy in Finland• National Government in Suriname• Healthcare, High Tech, Local Government and Banking in
The NetherlandsAvg: 2 persons per organization
www.dragon1.com - Forrester Briefing 38/7/2016
Current Dragon1 FREE users
• 20+ Countries
• Any Industry
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Typical Reasons Customers Choose for Dragon1, even if we are an SME
1. Major EA / BPM Tools that were purchased by clients did not work at all
2. Project failed but the results are still needed: To Finish / Complete the implementation
3. Architecture design for integration of business or systems is needed on short term
4. The architecture team up until now did not produce any or to few baseline architecture products to provide internal consulting from towards projects
5. One Stop Enterprise Architecture Solution: Dragon1 is for strategic level (replace & go beyond TOGAF + ArchiMate).
www.dragon1.com - Forrester Briefing 48/7/2016
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Keys for Digital Enterprise Transformation
• Concepts & SolutionsDiscover if the business concepts & innovative solutions are implemented entirely or not in the organization.
• Collaborate on Creating Integral ProductsStart up projects to design, build and complete implementation of these concepts and solutions: users can works as individual and in teams: they can collaborate online.
• Compliancy of Information and DataDocuments, diagrams, models and presentations with this data and information are visual, interactive and consistent (one single source).
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The Dragon1 Platform
6www.dragon1.com - Forrester Briefing8/7/2016
Innovation Lab
Different roles
SaaS
Import existing data from other tools
Web Applications
Tutorials & Videos
Dragon1, the online modeling and presentation platform: create & share visual content, building your digital enterprise
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The online Digital Workplace(replacing your office workplace)
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The Visual Designer(to create content like visualizations, models and presentations
makes life easier with a repository, templates & wizard)
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Content created on Dragon1 - Published in Channels(Interactive Visualizations/Diagrams, Models, Presentation)
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Published visualization in a channel on a watch page(have people discover and comments your work and talents)
8/7/2016 10www.dragon1.com - Forrester Briefing
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The Content Viewer(share your product for review internally –
embed the content on an intranet)
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The Help System(Self Training)
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Strategy – Architecture – Transformation Framework
Enterprise Strategy (Docs, models, diagrams,
presentations)
Developing Enterprise Strategy on Dragon1
Developing Enterprise Architectureon Dragon1
Managing and monitoring Enterprise Transitions (projects)
On Dragon1
Enterprise Architecture (Docs, models, diagrams,
presentations) (GA, BA, IA, TA)
Enterprise Programs & Projects (Dossiers, Docs,
models, diagrams, presentations)
Developing Solution Strategy (per
innovation) on Dragon1
Developing Solution Architecture on
Dragon1
Managing and monitoring Solutions (projects) on Dragon1
Solution Strategy (Docs, models, diagrams,
presentations)
Solution Architecture (Docs, models, diagrams,
presentations) (GA, BA, IA, TA)
Solution Programs & Projects (Dossiers, Docs, models, diagrams, presentations)
Strategy Architecture Transformation
feedback
direct
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Roadmap of Digital Transformation
1. The most innovative Business Professionals are the first ones to start
2. Educate Business Professionals because of lack of knowledge and skills
3. Design & Build the required governance processes (innovation, implementation, management)
4. Choose a Digital Leader who gives mandate and assignments and who takes the difficult decisions
5. Standardize strategy, architecture and transformation processes
6. Design and Model Strategy, Architecture and Supervise transformation plan & visuals based
7. Make it Fun – Gaming features
8. Keep going: stay one step ahead of your competitors AND FINISH IMPLEMENTATION YOU HAVE STARTED!!!
14www.dragon1.com - Forrester Briefing8/7/2016
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Visual Products share common, consistent overview and insights
www.dragon1.com - Forrester Briefing 15
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What problems did we encounter?
• First too much a focus on EA Tooling for architects, now focus on modeling & presentation for business professionals
• European customers are not that ready for online solutions. US market is ready for SaaS
• Our product was too intellectual, too complex
• We focused on too many things at once, because with our software: you can do anything
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Ambitions and Goals
• Ambition = To be the biggest online 2d / 3d modeling and presentation platform for Business Professionals
• Goals for 2016: Increase the average number of users at clients, Improve self training, Increase intuitiveness of the user interface
• Sales Strategy 2016: Freemium model
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About Dragon1 Inc.
• Dragon1 Inc. is the organization that develops and markets Dragon1, the software and the open EA method
• Founded in 2005, Privately held, HQ in Wageningen, the Netherlands
• Owners: Mark Paauwe: Software Development, Talitha Paauwe: Customer Journey
• SME (4 FTE) + Network of 100s of Consultants
• Grow ambition to: 15 FTE within 2 years
• 30+ Clients in 6 countries
• 24/7 hours Service desk in English & Dutch & French: phone, skype/WebEx and email
• Contact: [email protected] +31 317 411 341 www.dragon1.com
18www.dragon1.com - Forrester Briefing8/7/2016