COLLABORATIVE ACTION
Guidelines for Business Actors, Regulators, and Law EnforcementOfficials
Business IntegrityDevelopment
We; business actors, government institution, law enforcement officials and community
representatives, hereby declare:
1 We are fully aware that corruption is a major obstacle in Economic Development and Integrity Business Practicesin Indonesia.
2 We jointly agree to reject and fight against corruptionrampant in this Country
3 We agree to arrange and perform action together building an Integrity Business Practice System for better StateDevelopment
DECLARATIONDECL
ARAT
ION
PHILOSOPHY & APPLICATION:LOGO AND TAGLINE ASVISUAL IDENTITY
PHIL
OSO
PHY
&APP
LICA
TIO
N:
LOG
O A
ND
TAG
LIN
E AS
VISU
AL ID
ENTI
TY
PROFIT is an acronym of “professional with integrity”, used as tagline that is used as visual identity of Business Integrity Development Movement involving business sector as focal point, together with regulator,
law enforcement officials and community in general.
The blue color (R-G-B = 43-57-144) is chosen as main color for visual identify based on the followingconsiderations:• In color psychology, blue is identical to “trustworthiness”, “dependability”, “security” and “fiscal responsibility”.• In the other hand, the survey indicates that 43% or 22 out of 51 companies in the sector of business integrity
development movement priority use the blue color and the combination of blue and other color as corporate identity compared to other colors (green, red, yellow, gold, grey, white, and black).
• If merged, the philosophy of combined color and object of the visual identity of Business Integrity Development Movement can be interpreted as follows:
In view of the fact that the business integrity development movement is a long process that will involve all public elements in Indonesia, it requires a visual identity which is capable of accommodating the period of transition, awareness, understanding and public involvement in different stages. Therefore, at the beginning of campaign period (transition stage), the logo and tagline will be fully visualized along with KPK logo as clarifier of identity. Furthermore, after the birth of public awareness, KPK logo will be removed. After public awareness is well established, the “professional with integrity” tagline is removed, leaving only the “PROFIT” logo. When public involvement is judged optimal, the visual identify will be focused only at the hand object with index finger (count me in) logo.
“Professionalism and integrity are two inseparable things. Business Integrity Development Movement is a trusted and reliable multi-sectoral collaboration form, merging joint spirit and
energy to perform vital action, namely fighting against corruption and non-transparent business governance, to optimize growth and sustainability constituting the objective of the
business sector itself.”
• The hand object with index finger symbolizes the phrase “CountMe In” which has been informally used as tagline of the Business Integrity Development Movement.• The movement of raising index finger is a gesture to indicatevoluntary participation.• The curved line object as affirmer of wrist can be interpretedwith a “smile” symbol which can be meant with contentment or the feeling of satisfaction in heart in participating in Business Integrity Development Move-ment.• The red color is associated with “energy”, orange color with“vitality”, and green color with “financial profit”.
AN L
AW E
NFO
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OFF
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LS F
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LAN
Stage 3 Indicator of Success:1. Mechanism, SOP for community
complaints. 2. Recap of progress and report on results of
following up complaints published in Web-site.
3. Applying steps which must be taken if it isproven that illegal practices were commit-ted by internal party.
4. Report on results of coordination with rele-vant parties, Law Enforcement Officials,
Stage 2 Indicator of Success:1. Availability of effective information
center accessible to public. (ex-amples; website, helpdesk)
Stage 1 Indicator of Success:1. Mechanism in fighting illegal levies.2. Illegal levies risk map is formulated.3. Sanctions, efforts for fighting illegal
levies are applied
Use of Logo andTagline in;
- Website of institution - Relevant public information medium - Relevant publication materials
Building and strengthening mech-
anism in fighting illegal levies
Enhancing transparency and accountability in
business sector related public service.
Enhancing effective-ness in community
complaints
01
Stage02
Stage03
Step
ACTIONFOR REGULATORS &LAW ENFORCEMENTOFFICIALS
PRIV
ATE
& BU
MN
ACT
ION
PLAN
BU
SIN
ESS
SECT
OR,
Stage 3 Indicator of Success:1. Availability of mechanism for
reporting any indication of corruption criminal offense to the authority
Stage 2 Indicator of Success:1. Availability of effective information
center accessible to public. 2. Publication of annual report.
Stage 1 Indicator of Success:1. Declaration of Anti-Corruption is pro-mulgated to public (examples; Website, contract document, etc.). 2. Availability of Compliance function/unit. 3. Availability of policy on prohibition of
giving any facilitation payment, bribe/bribery, gratifi-cation potentially bribery.
4. Availability of riskmap Corruption
5. Availability of whistle blowing system
Use of Logo andTagline in;- Website of the Company- Annual report
Commitment to not giving facilitation
payment,bribes
Enhancing transparencyand accountability
of the Company
Reporting indication corruption criminal offense; extortion, other form of illegal levies
committed by regulator indi- viduals and Law Enforcement
Officials
01
Step02
Step03
Step
ACTIONFOR BUSINESS SECTOR
ANTI-CORRUPTIONINITIATIVE
NIN
E AN
TI-C
ORR
UPT
ION
INIT
IATI
VE
91. Identification of
corruption risk
9. ComplianceSystem
7. Accountable,Transparent Reporting
6. Mechanism Whistle-Blowing
3. InternalizationAnticorruption Values;Training; Socialization
2. Code ofConducts
8. Policy on Conflictof Interest
5. Leadership
4. CorporateSocial Responsibility
9
Integrity Business Development Program through:
1. Establishing Anti-corruption Agents2. Establishing Anti-corruption Policy3. Commitment to pursue collaborative
action in eliminating corruption
Business associations, chamber of commerce, ministries/institutions, law enforcement officials, profes-sion associations, community
CORRUPTION not only involving official individuals,
b u t i n v o l v i n g more business actors.2X
March 2016
Sept. 2016
Anti-corruption program baseline in 5 Health, Infrastructure, Forestry, Oil and Gas, and Food industries
PROFIT MOVEMENT INITIATIVE
INFOGRAPHICSMILESTONE
73