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College of Business
Oral Communication
Brief Overview prepared by Dr. Terry Roach
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Introduction:First Part of the Formal Presentation
“Tell me what you’re going to tell me.”
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√ Attention Getter
•Proverb or Anecdote•Statistics or Shocking Statement•Joke or Humor (appropriate)•Headline or Related Story•Reference to the Audience •Reference to the Occasion
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Need or Purpose for PresentationEstablishes RapportTells the Order of the Presentation
√ Creates a Reason to Listen
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Main IdeaWhat is to be ProvedAssigned Topic
√ States Central Idea
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What Business ExpectsWhat the Professor RequiresFor the TopicFor the Workplace
√ Professional Attire
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Want Examples for Dress?
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Business Semiformal
Source: Bachrach
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Business Casual
Source: Bachrach
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Business Relaxed
Source: Bachrach, Dillards
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Casual
Source: Bachrach, Dillards
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Business
Source: Dillards
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Business Casual
Source: Dillards
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Business Relaxed
Source: Dillards
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Casual
Source: J. C. Penny, Dillards
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Body:
Second Part of the Formal Presentation
“Tell me what you’re going to tell me.”
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•Sources were quoted. Source Credibility•Where (sources) did the information come
•Articles, Interviews, Personal Experiences•Television, Movies, Training Programs•Books, Magazines, Handouts, Class notes
√ Sources were quoted/ established credibility
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Points to be made: 1, 2, 3, or more Points are related Points are supported with sources Points support the Purpose
√ Developed Each Point
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FANBOYS: for, and, nor, because, or, yet, so. Although Further Also Additionally In addition Furthermore Hence Thus Consequently However Nevertheless Therefore Nonetheless On the other hand
√ Used Transition between Points
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Uses terms of the trade Knowledgeable Self-assured Has the support of the sources
√ Appropriate language -Spoke with professionalism, confidence, and authority
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No “ums, uhs, ahs, and uhs, ands” Complete thoughts called sentences
◦ Subject-verb agreement They was, he don’t, she seen
◦ Singular/plural subject-singular/plural possessive pronoun ‘each-their, his/her-their, employees-his/her’
√ Good sentence structure and grammar
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No more than three colors. ◦ Exceptions: themes, graphics, photos.
No more than three fonts Seven Lines with seven words No red beside green Usually one slide for each minute Source credit on the slide Color families: orange/yellow, red/pink Uses blank screen to draw attention to self
√ Appropriate uses of PowerPoint (1 of 2)
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High contrast colors over low contrast colors
√ Appropriate uses of PowerPoint(2 of 2)
High ContrastCOLOR FAMILIES
Low Contrast
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Handouts◦ When needed
Boards and Flip Charts◦ Professionally written: Get someone who can
write for you Overhead Transparencies Electronic Presentations
◦ PowerPoint 35 mm Slides Models or Physical Objects
◦ Safety of items belongs with presenter
Other Visuals (not on the evaluation)
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Closing:
Third part of the formal presentation
“Tell me what you told me.”
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Makes a statement of summary or closing Begins the ending statements that draw
conclusions
√ Alert the audience toclosing
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The summary reflects the points made in the Introduction and Body of the presentation
Summary is a conclusion to the presentation with a course of intended action and or purpose
√ Appropriate summary
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Review/relist the one, two, three, or more points made in the presentation and the brief reason(s) why these points were made.
√ Reviewed/re-listed the main points
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What is the time limit? Five minutes, ten minutes.
√ Time limit is met
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Appropriate hand, eye, and other body language.◦ Did the speaker look at his/her audience, use
hands, arms, eyes, and/or stance to make positive or negative emphasis?
Maintained eye contact with audience.◦ Did the speaker look more at his/her audience
than at his/her PowerPoint and notes?◦ Did the speaker read the presentation rather than
tell it?
√ General delivery