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School Beverage Container Recycling Challenge
Program Lessons Learned implementing the
Florida Innovative Grant funded program
School Beverage Container Recycling Challenge
Program Lessons Learned implementing the
Florida Innovative Grant funded program
Collier County Solid Waste Management Department
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Public Utilities Division 2
Objective Objective
Bottles and Cans are not garbage anymore!
Increase school recycling Save schools money Saving landfill airspace. Promote the culture of
recycling with school children and employees.
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Public Utilities Division 3
American Beverage Association’s recycling advertising program
American Beverage Association’s recycling advertising program
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Public Utilities Division 4
Don’t Lecture Me, Entertain MeDon’t Lecture Me, Entertain Me
Market testing revealed people do not respond well to guilt trips and lectures about the value of
recycling.
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Public Utilities Division 5
Transformation of RecyclablesTransformation of Recyclables
People are fascinated with transformation. People are impressed with all the cool, useful items their recyclables can be made into.
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Public Utilities Division 6
A second chance at lifeA second chance at life
This campaign has messages that demonstrate the results of recycling in ads and radio that people notice, enjoy and remember.
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Public Utilities Division 7
‘Reincarnation’‘Reincarnation’
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Public Utilities Division 8
Grant ResourcesGrant Resources
Bottle shaped recycle bins Radio ads and TV commercials Recycling Program posters,
video, brochures and Power Point Traveling Trophies and
certificates
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Public Utilities Division 9
School Beverage Container Recycling Challenge
School Beverage Container Recycling Challenge
New recycling containers in schools
serve as visual reminders
to recycle.
This is a
Voluntary Program.
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Public Utilities Division 10
Recycle Challenge Elements Recycle Challenge Elements
1. Recycling art contest 2. School vs. School recycling collection
competition 3. Recycling TV commercials4. Recycling Creative videos5. Lip syncing recycling radio ads
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Public Utilities Division 11
Recycling Art ChallengeRecycling Art Challenge
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Public Utilities Division 12
School vs. School Recycling competitionSchool vs. School Recycling competition
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Public Utilities Division 13
Recycling TV CommercialsRecycling TV Commercials
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Public Utilities Division 14
Recycling Creative VideoRecycling Creative Video
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Public Utilities Division 15
Recycling Lip SyncRecycling Lip Sync
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Public Utilities Division 16
Bottle Shaped Recycling BinsBottle Shaped Recycling Bins
Large price break when ordering a truck load (260) 520 bins for $33,106, 330 for $21,645
Attractive design may encourage theft Attractive design supported by professional
recycling TV commercials posters and program video
Recycling bin top is difficult to remove No wheels on the base of bin
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Public Utilities Division 17
Dr. “Botella” & FDEP officerDr. “Botella” & FDEP officer
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Public Utilities Division 18
Bottle Shaped Recycling BinsBottle Shaped Recycling Bins
Place bins near where students eat, not just by vending machines
2/49 schools complained about bee problems during the winter.
Important to empty the bins weekly to avoid odor problems
Bring extra parts and make time to assemble bins on location
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Public Utilities Division 19
Disadvantages of Bottle shaped containersDisadvantages of Bottle shaped containers
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Public Utilities Division 20
Recyclingbin.comRecyclingbin.com
Corrugated Plastic cardboard
Style recycling bins
330 for $20,106
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Public Utilities Division 21
CanablesCanables
330 for $93,637
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Public Utilities Division 22
Recy-calRecy-cal
330 for $23,340
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Public Utilities Division 23
Motivated Custodian staffMotivated Custodian staff
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Public Utilities Division 24
New Labels, old bins?New Labels, old bins?
New Labels may work on old recycling bins
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Public Utilities Division 25
Waste Audits Waste Audits
We sorted clean cardboard/paper and beverage containers in separate clear plastic bags
Approximately 50% to 65% of school trash was clean recyclables
Bring portable tables to sort trash Start early as MSW is collected
everyday at schools
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Public Utilities Division 26
School Waste AuditsSchool Waste Audits
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Public Utilities Division 27
School Waste AuditsSchool Waste Audits
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Public Utilities Division 28
Waste AuditsWaste Audits
Photograph the plastic bags of sorted clean containers and mixed paper in front of the schools’ dumpster.
Many clean textbooks from classrooms and school libraries are thrown out at the end of the semester
Lockers are cleaned and party food in containers at end of the semester
On site Sheriff’s housing and day care centers may contaminate recycling containers
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Public Utilities Division 29
Difficulty in establishing base line recycling information
Difficulty in establishing base line recycling information
Plant Operators work for each Principal, not central administration
The Recycling hauler mixes school recycling collections with other commercial accounts
No variability with Recycling hauler’s pre challenge inventory
Front loader drivers don’t get out of trucks
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Public Utilities Division 30
Difficulty in establishing base line recycling information
Difficulty in establishing base line recycling information
Only 27/50 plant operators used the MSW/Recycling weekly inventory sheet
There is wide variation between the number of recycling bins and how recycling is collected by school
Wide variation between the amount of recyclable generated by school, well water, economics, grade level, Adult Ed
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Public Utilities Division 31
Delivering Bottle Shaped binsDelivering Bottle Shaped bins
Network as county staff delivers bins. Perform waste/recycling audits Start delivery early and finish by 1pm Bring a GPS to map efficient routes 12 bins per High School, 6 per Middle
and 4 per Elementary are optimal
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Public Utilities Division 32
Waste/Recycling AuditsWaste/Recycling Audits
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Public Utilities Division 33
Waste/Recycling AuditsWaste/Recycling Audits
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Public Utilities Division 34
Delivering Bottle Shaped binsDelivering Bottle Shaped bins
Play the 4 minute Program DVD to the Plant Operator, Head Custodian and Cafeteria Manager and leave as a training tool
Record information on lap top between deliveries
Budget for requests for assistance It’s most efficient to use a roll off truck
container to deliver bins Give the schools a few weeks to get used to
the bins before you start the competition
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Public Utilities Division 35
Delivering Bottle Shaped binsDelivering Bottle Shaped bins
Just drive to the back cafeteria delivery door Be prepared that many custodians and
cafeteria workers may not speak English
Prepare for request for more 96-gallon mixed containers and/or paper recycling carts.
Take digital camera photos ask about the school's recycling routine
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Public Utilities Division 36
Creating a contest DVDCreating a contest DVD
Students are very busy, schedule in advance of Holiday and testing
Use close shots to avoid identifying schools
Elementary/middle school and a high school version
Not all Drama and TV production teachers work together
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Public Utilities Division 37
Creating a contest DVDCreating a contest DVD
Get parent’s permission to video tape students
Insert supporting documents into the video DVD
Use the school’s internal delivery system to save postage
Deliver materials in used county interoffice envelopes
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Public Utilities Division 38
Translating a contest DVDTranslating a contest DVD
Make several copies of the DVDs before you hand them out to the translators and superiors.
Have the translators working of the script immediately after script is approved by PMT.
You don’t have to translate word for word. The MS Word translations were only about
80% accurate. Creole and Spanish voice overs may be
better for than written sub-titles
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Public Utilities Division 39
Promoting the Recycling ChallengePromoting the Recycling Challenge
Many Principals too busy to watch the DVD and read the brochure
Start the recycling competition at beginning of school
Enlist School Program Administrative Assistance
Include a PowerPoint as some classrooms don’t have DVD readers
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Public Utilities Division 40
Promoting the Recycling ChallengePromoting the Recycling Challenge
Make a DVD continuous loop version for playing at open houses, festivals, parks
Many teachers change schools each year
Find a recycling Champion for each school
Visit the Green Clubs, Drama & TV production classes.
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Public Utilities Division 41
Promoting the Recycling ChallengePromoting the Recycling Challenge
Recruit Band Boosters to use recycling bins and make announcements
Make presentations to PTO Run the PSAs on the Government and school
channel Urge Custodian and Cafeteria Managers to
use Program DVD as a training video Deliver recycling bins to Administration Bldg.
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Public Utilities Division 42
Recycling Drawing ContestRecycling Drawing Contest
Art Contest winners are featured in a Calendar, partnering with Keep America Beautiful.
http://www.dep.state.fl.us/waste/categories/recycling/AR/2006/arcoordinators06.htm
www.recycleitnow.net http://www.bottlesandcans.com/
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Public Utilities Division 43
Art Contest ChallengesArt Contest Challenges
Select the best winners or one for each of 12 classes plus front & back of the calendar?
Select one winner per school? Emphasize misspellings, non 8.5 x 11
page size non vibrant colors, repetition of themes, cursive not block letters, non horizontal art are disqualifications
Provide links to post recycled products
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Public Utilities Division 44
Large room needed for judgingLarge room needed for judging
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Public Utilities Division 45
Winners & Runners up featured during Earth Day event
Winners & Runners up featured during Earth Day event
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Public Utilities Division 46
School vs. School recycling collection competition
School vs. School recycling collection competition
Each school Principal decides priorities of Plant Operator and school staff
Outgoing custodians and teachers can cajole students into recycling
Schools vary by 40% to 65% by on the amount of recyclables thrown away, economics and Principal’s priorities
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Public Utilities Division 47
Just leave containers on tablesJust leave containers on tables
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Public Utilities Division 48
School vs. School recycling collection competition
School vs. School recycling collection competition
The recycling vendor’s recycling collection information was inconsistent
17/49 schools submitted weekly recycling/solid waste inventory sheets.
Winners were selected based on submitted data, not level of recycling collection
Important to be ready to order more recycling collection carts for enthusiastic schools
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Public Utilities Division 49
Schools vary on recycling binsSchools vary on recycling bins
96 gallon carts for paper & comingled, metals trailers, paper roll offs, holes cut on lid of lined trash bins
Some schools only have a cafeteria container and cardboard recycling dumpster
Two new and one established school did not recycle but were charged
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Public Utilities Division 50
School TV ProgramsSchool TV Programs
The school morning TV shows can feature the recycling commercials and contest information and introduce the bottle shaped containers.
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Public Utilities Division 51
Schools vary on recycling collectionsSchools vary on recycling collections
Jr ROTC, challenged students and recycling clubs sometimes assist.
Some custodians take class room recycling to back dumpsters, others locate recycling carts around schools.
Schools with no break between lunch shifts or that don’t allow students to move from tables during lunch don’t like bottle shaped containers as much
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Public Utilities Division 52
Non Public School ChallengesNon Public School Challenges
Some Private Schools have lunch catered
Most Private schools don’t have daily TV programs, only radio and class assemblies
Many religious schools are K-8 Many private schools ban soda Free Recycling bins an incentive
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Public Utilities Division 53
Locate Bins at Youth CentersLocate Bins at Youth Centers
YMCA, WMCA, Boys and Girls Clubs sponsor dances, after school activities, graduations and camps
County Parks Baseball and soccer leagues Hotels
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Public Utilities Division 54
Student TV commercialsStudent TV commercials
First Place Collier Schools video winner “Haunted Recycling Bottles”
Click on black square to watch video
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Public Utilities Division 55
Student TV commercialsStudent TV commercials
Second Place Collier Video Winner“Recycling Warriors”
Click on black square to start video
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Public Utilities Division 56
Keep America BeautifulKeep America Beautiful
Iron Eyes Cody 1971 Earth Day
http://www.kab.org/media.asp?id=246&rid=250
Click on Black
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Public Utilities Division 57
Recycling Video ContestRecycling Video Contest
1. Make presentations to TV, Music, Drama, Media/Library classes
2. Require recycling videos & lip syncing as part of their grade
3. Follow the Florida FAME film rules to professionalize the process
4. Require students to title their video and submit names in block letters
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Public Utilities Division 58
Recycling Video ContestRecycling Video Contest
5. Encourage video and art submissions in the Fall and Winter with April 30 deadline
6. Ask talent show coordinator to promote lip sync and videos elements
7. Review our PowerPoint & brochure
8. 5/8 High Schools participated and 1 Middle School
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Public Utilities Division 59
Country, Rock, Urban and Spanish Radio ads Country, Rock, Urban and Spanish Radio ads
No students chose to lip sync 12 recycling radio ads
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Public Utilities Division 60
Radio & TV PartnersRadio & TV Partners
Local radio & TV stations charge around $2,000 for a remote broadcast. Student talent shows may be better for video and lip sync airing.
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Public Utilities Division 61
Generating CertificatesGenerating Certificates
It took over 1 minute per art work to create a certificate; poor penmanship, difficult names, various teachers
Only scan the most interesting photos for marketing efforts
Input last and first names in different fields to assist in sorting
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Public Utilities Division 62
Generating CertificatesGenerating Certificates
It takes a long time to process county and school officials to sign certificates
Consider having teachers write student names
Ask schools to deliver certificates with returned art work
Display art winners and runners up during Earth Day activities
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Public Utilities Division 63
Traveling Recycling TrophiesTraveling Recycling Trophies
1. Deliver Trophies right after Spring Break to allow Principals to schedule presentation to the students at student assembly or daily TV announcement
2. The 5 year plaques for videos are well designed for classroom, trophy cabinet or front hall way display.
3. Insure student’s full names in block letters are included in submissions.
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Public Utilities Division 64
Middle School WinnersMiddle School Winners
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Public Utilities Division 65
Traveling Recycling TrophiesTraveling Recycling Trophies
4. Schedule a delivery to the principal
5. Insure students get written parent permission for their names and photos to be used as part of the recycling competition submission
6. End of the school year has a vendor construction rush
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Public Utilities Division 66
Traveling Plaques for video winnersTraveling Plaques for video winners
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Public Utilities Division 67
Key FindingsKey Findings
1. Start the recycling challenge in September, not January, FCAT crowds out programs
2. Students have many community competition projects and after school activities
3. Consider financial incentives for schools that recycle so they capture collection savings
4. Recruit Media specialists and talent show coordinators at the middle and elementary schools
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Public Utilities Division 68
Key FindingsKey Findings
5. Follow the Florida Film festival guidelines
6. Partner with Keep America Beautiful
7. Communicate often to Principals, Plant Operators and teachers
8. Present program at training and district department meetings
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Public Utilities Division 69
Key FindingsKey Findings
9. Traveling trophies instill interest and competition
10. Start with schools that have recycling advocates.
11. New labels or bottle/can shaped recycling bins produce new attitudes
12. Students & teachers who help with recycling have fewer litter problems
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Public Utilities Division 70
Key FindingsKey Findings
13. It’s very difficult to get so many teachers and school employees to keep time sheets.
14. Plant Operators work for the Principal, not central administration
15. The amount of recycling generated depends on socio-economics, well water or city water.
16. Try to track how much paper and containers are purchased not just recycled.
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Public Utilities Division 71 Public Utilities Division 71
Questions or Comments?Questions or Comments?
David Jaye, Project ManagerCollier County Solid Waste Management Department
Jodi Walters, Recycling CoordinatorCollier County Solid Waste Management Department