COLOR BOOK
THERE IS NO RECIPE FOR BEAUTY.BUT THERE’S A PLACE WHERE IT BLOOMS:THE ARTÈGO SALON!
There is a place where beauty naturally comes to life.
This place is your Salon, a place where creativity meets pleasure, to fulfill
your customers wishes of genuine and original color experiences.
We will now take you on a journey exploring our color families
EASY TO APPLYHIGHLY RELIABLE
THE FIRST PERMANENT HAIR COLOR CREAM WITH BIG PERFORMANCES AND BIG SIZE.
IT’S COLOR
150 ml3 applications
THE THREE COLOR COMPONENTS
PIGMENTSALKALINE ELEMENT
CREAM
BASE CREAM FORMULATION:
First element Amphoteric molecule.
It balances the hair porosity
Second element Fat alcohols
They are ramified alcohols that distribute the pigments
uniformly all over the hair. Fat alcohols: extracted from dairy
derivatives and coconut oil.
Third element Cellulose based polymer.
It creates a compact net for the color base cream.
Fourth element Anionic surfactant.
It is used to remove the alkaline residues, protecting the hair
structure from the atmospheric agents.
Synergetic action of 4 elements
IT’S COLOR
RETICULAR SYSTEM Synergetic action of 4 elements
The alkalin element is ammonia which is used in the lower possible % for every color level.
PigmentsA unique mix to up 10 – 15 pigments for each shade.
IT’S COLOR
103 NUANCES+ 9 SUPER&ULTRA BLONDE SHADES+ 2 EXTRA BLONDING CREAMS+ 3 INTENSIFIERS+ 1 NEUTRAL
• Shiny and fade resistant colors• Maximum highlift up to 4/5 levels• 100% grey hair coverage• Bright and intense results• Stable and precise reflexes• Great reliablility• 1:1 Mixing Ratio (1:2 con Super&Ultra Blonde shades) More than 10 million applications every year
ENDLESS COLOR COMBINATIONS!
MIX
0 volume Peroxide
To increase shine
To dilute other peroxides creating intermediate volumes
10 volume Peroxide
To darken
To lighten up to 1 level
To pre-color 1:1
To repigment 1:1
20 volume Peroxide
To darken
To lighten (1 or 2 levels)
To cover grey hair
30 volume Peroxide
To lighten (2 or 3 levels)
To cover “difficult” grey hair
To exalt the hair reflexes
40 volume Peroxide
To lift 3 or 4 levels
To lift up to 4/5 levels with super blonde shades.
MAXIMUM PERFORMANCES MIXED WITH 02 PEROXIDE.
IT‘S ALL IN THE MIX
IT’S COLOR
MIXING RATIO - 1:1 WITH IT‘S COLOR (1:2 WITH SUPER&ULTRA BLONDE SHADES)
Covering series are:
• Natural N• Cold natural NN• .3 Gold
Grey hair coverage, how and when, with reflexes:
• 0 – 30 % grey hair 2 parts of reflex, 1 part of natural
• 30 – 60 % grey hair 1 part of reflex, 1 part of natural
• 60 – 100 % grey hair 1 part of reflex, 2 parts of natural
Use 20 or 30 volumes peroxide according to the hair structure
GREY HAIR COVERAGE
100% COVERAGE
IT’S COLOR
OVER 250 MAGNIFICIENT COLOR SHADES FOR DAZZLING LOOKS!
YOUIUP2
3x100 ml9 applications
50% MORE SHINE ON NATURAL HAIR20% MORE BRIGHTNESS ON COLORED HAIR
SEMIPERMANENT HAIR COLOR GELNO AMMONIA ENRICHED WITH ARGAN OIL
YOU
BioCosmetix MixIT PROTECTS THE HAIR STRUCTURE THANKS TO THE SYNERGETIC ACTION OF 5 OILS:
Oxidizing pigments
Direct pigments
Argan oil it spreads through hair providing brilliance like never before
Sunflower oil it softens
Avocado oilit repairs
Jojobait hydrates
Flaxseedit gives elasticity
39 NUANCES+ NEUTRAL GLOSS+ 1 SPECIAL SILVER SHADE+ 1 SPECIAL SLATE SHADE
• Great grey hair coverage, comparable to permanent coloration • Natural tonalization and reflexes• Better shine and brilliance• Up to 1 level of highlift • Maximum performance: up to 9 applications with 1 box (3x100 ml bottles)• Mixing ratio 1:2
IT COLORS THANKS TO THE MIX OF DIRECT AND OXIDING PIGMENTS
THE COLOR TREATMENT PAR EXCELLENCE THANKS TO
UP2
YOUIUP2
ENERGIZER 1.8 = 5.4 VOLIN SYNERGY WITH YOU|UP2• Better deposit of direct pigments• Respect of tone on tone coloration• It ensures a natural cosmetic result• It glosses and repigments• Applied on damp hair it ensures a lighter result
ENERGIZER 3 = 10 VOLIN SYNERGY WITH YOU|UP2• Better deposit of oxidizing pigments• It emphasizes gloss• For grey hair coverage• Higher durability• Up to 1 level of highlift on natural bases
Ensuring shine and protection
Calendola
Panthenol
Pine
MAXIMUM FLEXIBILITY WHEN USED WITH THE SPECIFIC DEVELOPERS
RICH IN:
MIXING RATIO 1:2
FOR A PERFECT GREY HAIR COVERAGE• The best series are natural and gold• Mix the reflexes with the natural shade (30-60% grey hair)• Apply a natural base of the desired level (60-100% grey hair)• To cover thick resistant grey hair, use Energizer 3
YOUIUP2
COLOR SYSTEMTHE COLORING SYSTEM TO RESPECT THE HAIR STRUCTURE
IT’S COLOR On natural re-growths to restore tone and reflex (allowing to lift if necessary)
YOUIUP2 On lengths and tips to re-create a uniform color ensuring a long lastingeffect.
ADVANTAGES:• You only color once using the oxidizing coloration• Color is more compact and brilliant with the semi-permanent gel• Healthier and shinier hair, even after many services
THIS IS POSSIBLE THANKS TO THE BALANCED CORRESPONDANCE OF SHADES IN THE TWO COLORATIONS, GRANTED BY ARTÈGO, THAT USES THE SAME PIGMENTS, TREATING AND PREPARING THEM DIFFERENTLY.
FASHION AT ITS BEST WITH ARTÈGO COLORS
ONE60NINE
150 ml3 applications
AMMONIA, RESORCINOL, P-PHENYLENEDIAMINE PARABENS
PERMANENT HAIR COLOR CREAM TECHNOLOGY MEETS ECO-FRIENDLINESS
0%
60 NIN
E3 SPECIAL NUANCES
Ametiste lvl 9 for fashion reflexes, contrasts and personalizationsPearl lvl 10 to gloss, neutralize warm reflexes and give a natural result
Silver lvl 10 to eliminate yellow-orange reflexes
ONE60NINE
Amethyst
LVL9
Pearl
LVL10
Silver
LVL10
42 SHADES+ 1 NEUTRAL+ 3 SPECIAL TONES
• Nourishing coloration, like a beauty treatment• Up to 3 levels of highlift• 100% grey hair coverage• Formulation enriched with hydrating, wetting and protecting substances, as result of an avant-garde research• It contains last generation micro-pigments that ensure a long-lasting color• 3 special shades perfect to tonalize streaks in 5/10 minutes• Mixing ratio 1:1
ON
EOne60nine with Synergy 1 • 1 level of highlift• To gloss• To darken or to color tone on tone• To re-pigment• To pre-color
Mixing ratio: 1:1
ONE60NINE
One60nine with Synergy 2• 2 levels of highlift• To color, to gloss• To darken• To cover grey hair
Mixing ratio: 1:1
One60nine with Synergy 3 • 3 levels of highlift • Covering of thick grey hair
Mixing ratio: 1:1
SYNERGY|PIXTECHNOLOGY AT THE SERVICE OF WELLNESS
• Exclusive mix of pigments• Perfect synergy between the cream and the Synergy developer
FORMULATION ENRICHED WITH HYDRATING, WETTING AND PROTECTING SUBSTANCES, TO RESPECT THE HAIR STRUCTURE.
• SYMSIVE 1609 - Barrier effect• BEHENYL ALCOHOL - It spreads the pigments and makes the cream stable• TINCTORIA OIL - It purifies the scalp• BETAINE - It makes the final result uniform
CENTER STAGE FOR HIGH IMPACT GLOSS!
200 ml
MY COLOR REFLEX
NO AMMONIA NO DEVELOPERS
DIRECT COLORATIONMULTI-FUNCTIONAL GEL
MY COLOR REFLEX
• Intense and durable reflexes• Shiny and silky effect• It strengthens the hair• It emphasizes the cosmetic result• It glorifies the natural color• Maximum creativity on colored hair CO
LOR POSSIBLE SERVICES HOW TO USE
• Use alone
• Use on lengts and tips, while you
apply It‘s Color on the roots
• Dilute the My Color Reflex shade you
chose with My Color Reflex Neutral
• Mix with It‘s Color
• Dilute the My Color Reflex shade you
chose with My Color Reflex Neutral
• Use alone
• Temporary change in natural
reflexes
• Correct the cosmetic color
• Tonalize streaks or highlights
• Strengthen the cosmetic color
• Quickly correct unwanted
reflexes
• Slightly conceal grey hair
NEW GENERATION PIGMENTS, RESISTANT TO OXIDATION YET MIXABLE WITH PERMANENT COLORATIONS.NO ALKALINERS NOR OXIDANTS TO HIGHLY RESPECT THE
HAIR STRUCTURE: NATURAL WAXES, VEGETAL OILS AND
GLYCERIN GIVE PROTECTION, SOFTNESS, SHINE, SO THAT
THE PRODUCT DOES NOT STAIN THE SCALP.
REFLEX
MY COLOR REFLEXMY COLOR REFLEX
MAROONCold MaroonDark MaroonWarm Maroon
BLONDEVery Light Gold Blonde
Sand BlondeIntense Gold Blonde15 SHADE THAT
WILL GLORIFY YOUR CUSTOMERS’ HAIR WITH STUNNING REFLEXES!
SPECIALNeutralSilverViolet Blue
Green Plum
BOLDRuby Red
Copper GoldOrange Copper
THE CHROMATIC RESULT IS INFLUENCED BY• Application base (it colors by depositing pigments)
• Higher porosity = more intense results
• Developing time
• Residual moist (which dilutes the color)
SPECIAL SHADESGREEN: it gives a vivid green reflex to 9 gold level hair.
BLUE: it gives a blue reflex to level 10 bleached hair. On grey hair, it give a very light blue reflex. It neutralizes yellow and yellow-orange reflexes. It enriches every nuances with a cold reflex.
PLUM: it gives the hair a plum reflex.
NEUTRAL: it dilutes the pigments of the shade with whom it is mixed with, softening its result.
SILVER: it counteracts the yellowish effect on grey hair and of the streaks on the lighter bases (it may be necessary to mix with neutral).
VIOLET: it gives a vivid reflex and it may be useful to eliminate the yellow and orange reflexes given by the 6 and 7 level streaks.
MY COLOR REFLEX
COLOR SHINE MASK
200 ml
1 PRODUCT, 3 BENEFITS:CONDITIONING, SHINE, COLOR
A MASK FOR COLORED HAIR
CHOCOLATE HONEY
BLUEBERRY
PEARL
THE PERFECT PRODUCT FOR YOUR CUSTOMERS:• Home maintenance for their color• An added value as salon service
MELON
CHERRY
SHINECOLOR SHINE MASK
6 SHADES TO COVER EVERY NEED:
MA
SK• Formulation enriched with silk proteins to protect and hydrate the hair
• It preserves the hair brilliance over time
• It does not contain ammonia
• It tonalizes streaks and highlights
• It enhances natural and colored reflexes
• It does not light up the hair
• It slightly conceals grey hair
• Lasting fruity scent
• Recommended for retail, to exalt the hair color.
THE RIGHT COLORFOR EVERY CUSTOMER
To preserve color shine
and intensity over time.
For every customer 100% grey hair coverage.
For those customers inspired to eco-friendly and wellness principles. Natural grey hair coverage.
For those customers who want to give new life to their color or for the ones who want a crazy effect on their hair.
For a customer who wants to get closer to a cosmetic color.
THE BEST ANSWER TO THE MODERN COLORIST CHALLENGES
• Maintain the top quality of color services• Increase the quantity of color services• Differentiate the services
ARTÈGO COLORATION: FOR WHO THINKS OF COLOR AS A MAIN SALON BUSINESS
is a brand of:Unicompany SpAVia Pontina Vecchia 33.600 00040 Ardea, Rome Italy
Tel. + 39 06.9145177www.myartego.com
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