COLUMBIA TRISTAR BUENA VISTA FILMES DO BRASIL
22 JUMP STREET
Rio, 11/07/2014
CONSIDERATIONS
Open TV
The strategy for this launch is work tactically with programs that have good ratings, appropriateness of content and affinity with the primary and secondary targets.
The objectives of coverage and frequency become secondary, because of low investment.
Pay TV
We recommend channels with better performance of audience and affinity with the primary and secondary targets, with strategical presence in programs and series that exhibit leadership
in the research ranking.
TV Globo, the leader in audience, features different kind of programs that deliver greater coverage and visibility in the target.
BAND and SBT will complement the audience with talk and auditorium shows such as THE NOITE and PANICO.
Fox is the channel that stands out among the others, presenting excellent rates.
MEDIA FLOW CHART
Film: 22 JUMP STREET
MEDIA 1 WEEK (Pre Launch) LAUNCH 1st WEEK (Sustaining) 2nd WEEK (Sustaining) 3nd WEEK (Sustaining)
TELEVISION
9 marketsFrom August 30th until September 7th
spots 30" / 15"Proportion (30" - 41,5% / 15" - 58,4%)
R$ 880,541
PAY TV
NationalFrom August 23th until September 7th
spots 30"
R$ 64,130
Top 10 Territory Release DateItalyMexico
KoreaBrazil Sep 04thSpainFrance GermanyAustraliaUKJapan
COLUMBIA TRISTAR FILMS OF BRAZIL Film: 22 JUMP STREET
MIDIA ITEMBUDGET R$ (1) TOTAL COLUMBIA
SHARE%versão anterior
R$ R$
OPEN TVGLOBO Launch 867,056 756,160 86%BAND Launch 98,843 86,201 10%SBT Launch 43,781 38,181 4%
TOTAL TV 1,009,679 880,541 93%
PAY TV
FOX Launch 73,535 64,130
TOTAL PAY TV 73,535 64,130 7%
GRAND TOTAL 1,083,214 944,671 100%
TOTAL WITH TAX 944,671 corte
COLUMBIA TRISTAR FILMS OF BRAZIL22 JUMP STREET
COLUMBIA TRISTAR FILMS OF BRAZIL
Film: 22 JUMP STREET
OPEN TVTarget 1: AS ABC 18-24Target 2: AS ABC 18-34
Markets
LAUNCH
OTS REACH - %TARGET 1TARGET 2TARGET 1
SÃO PAULO 1.7 1.6 34
RIO DE JANEIRO 1.7 1.7 37
CAMPINAS 1.6 1.5 32
BELO HORIZONTE 1.8 1.6 32
BRASÍLIA 1.4 1.6 30
RECIFE 1.5 1.6 34
SALVADOR 1.4 1.5 42
CURITIBA 1.8 1.7 31
PORTO ALEGRE 1.8 1.7 31
PAY TVTarget 1: AS ABC 18-24 with pay tvTarget 2: AS ABC 18-34 with pay tv
Markets
LAUNCH
OTS REACH - %TARGET 1TARGET 2TARGET 1
NATIONAL 1.4 1.3 6
LAUNCH
REACH - % TRPTARGET 2TARGET 1TARGET 2
34 60 56
38 49 51
32 53 51
29 60 56
38 40 47
36 57 56
35 63 53
33 43 49
35 55 60
LAUNCH
REACH - % TRPTARGET 2TARGET 1TARGET 2
5 9 8
COLUMBIA TRISTAR FILMS OF BRAZILFilm: 22 JUMP STREET
Target 1: AS ABC 18-24Target 2: AS ABC 18-34
09 MARKETS
MARKETSCOLUMBIA
%R$
SÃO PAULO 414,098 361,135 41.0%RIO DE JANEIRO 193,066 168,372 19.1%CAMPINAS 55,298 48,225 5.5%BELO HORIZONTE 75,252 65,627 7.5%BRASÍLIA 38,266 33,371 3.8%RECIFE 45,690 39,846 4.5%SALVADOR 50,913 44,401 5.0%CURITIBA 60,392 52,668 6.0%PORTO ALEGRE 76,706 66,896 7.6%
TOTAL LAUNCH 1,009,679.22 880,541 100%
TOTAL GLOBO 867,056 756,160 86%TOTAL BAND 98,843 86,201 10%TOTAL SBT 43,781 38,181 4%
BUDGET 1R$
Nº Plano: 28745Praça: SAO PAULOTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02 03 04 05
S D S T Q Q S
BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 A ASBT THE NOITE 00:00 01:00 D D
PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 6 5 12 6 3 17 6TOTAL GRP 13 6 24 14 5 41 14
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
06 07 DOM. TRP (Pri) TRP (Sec)
S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA
1 59,875.00 59,875.00 -60.00 23,950.00 23,950.00 5.86 6 4.90 5 3.74D 1 44,906.25 44,906.25 -60.00 17,962.50 17,962.50 5.86 6 4.90 5 3.74
1 89,955.00 89,955.00 -4.00 86,356.80 86,356.80 19.69 20 8.70 9 9.021 27,732.00 27,732.00 -5.00 26,345.40 26,345.40 12.63 13 5.89 6 5.841 64,612.50 64,612.50 -4.00 62,028.00 62,028.00 20.87 21 8.02 8 7.661 41,757.75 41,757.75 -4.00 40,087.44 40,087.44 14.29 14 6.20 6 6.421 51,757.50 51,757.50 -4.00 49,687.20 49,687.20 14.16 14 6.36 6 6.301 86,986.00 86,986.00 -4.00 83,506.56 83,506.56 18.43 18 8.29 8 7.921 32,232.00 32,232.00 -50.00 16,116.00 16,116.00 5.19 5 3.41 3 2.911 16,116.00 16,116.00 -50.00 8,058.00 8,058.00 5.19 5 3.41 3 2.91
1 10 515,930.00 414,097.90 122 6056
AUDIÊNCIA
TRP (Sec)
TRP
4 1.744 1.749 0.956 1.068 0.876 0.976 0.998 0.953 1.393 1.39
56 50.47
Afinidade/ Eficiência
Nº Plano: 28745Praça: RIO DE JANEIROTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02 03 04 05
S D S T Q Q S
BAN PANICO NA BAND 21:00 00:00 A ABAN PANICO NA BAND 21:00 00:00 DGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 A ASBT THE NOITE 00:00 01:00 D D
PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 5 2 10 7 3 17 3TOTAL GRP 14 4 19 13 5 52 11
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
06 07 DOM. TRP (Pri) TRP (Sec)
S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA
1 35,730.00 35,730.00 -75.00 8,932.50 8,932.50 4.18 4 2.41 2 2.30D 1 26,797.50 26,797.50 -75.00 6,699.38 6,699.38 4.18 4 2.41 2 2.30
1 47,601.75 47,601.75 -4.00 45,697.68 45,697.68 31.32 31 10.55 11 11.681 14,866.00 14,866.00 -5.00 14,122.70 14,122.70 14.45 14 5.04 5 5.451 31,851.75 31,851.75 -4.00 30,577.68 30,577.68 20.96 21 6.26 6 7.061 17,931.00 17,931.00 -4.00 17,213.76 17,213.76 10.92 11 3.21 3 3.711 25,665.00 25,665.00 -4.00 24,638.40 24,638.40 12.69 13 7.11 7 6.791 41,463.00 41,463.00 -4.00 39,804.48 39,804.48 13.91 14 7.35 7 7.131 7,172.00 7,172.00 -50.00 3,586.00 3,586.00 4.99 5 2.58 3 2.361 3,586.00 3,586.00 -50.00 1,793.00 1,793.00 4.99 5 2.58 3 2.36
1 10 252,664.00 193,065.58 123 4924
AUDIÊNCIA
TRP (Sec)
TRP
2 1.302 1.30
12 0.705 0.767 0.634 0.657 1.217 1.122 1.112 1.11
51 68.71
Afinidade/ Eficiência
Nº Plano: 28745Praça: BELO HORIZONTETarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02 03 04 05
S D S T Q Q S
BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 D DSBT THE NOITE 00:00 01:00 A A
PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 4 4 9 8 2 23 8TOTAL GRP 11 7 19 13 4 54 11
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
06 07 DOM. TRP (Pri) TRP (Sec)
S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA
D 1 21,030.00 21,030.00 -80.00 4,206.00 4,206.00 6.57 7 3.50 4 3.771 28,040.00 28,040.00 -80.00 5,608.00 5,608.00 6.57 7 3.50 4 3.771 17,652.75 17,652.75 -4.00 16,946.64 16,946.64 31.26 31 14.15 14 12.671 5,585.00 5,585.00 -5.00 5,305.75 5,305.75 11.17 11 4.04 4 4.191 12,444.75 12,444.75 -4.00 11,946.96 11,946.96 23.06 23 8.36 8 8.461 6,318.75 6,318.75 -4.00 6,066.00 6,066.00 10.96 11 7.95 8 5.881 8,750.25 8,750.25 -4.00 8,400.24 8,400.24 13.31 13 8.33 8 6.901 14,272.00 14,272.00 -4.00 13,701.12 13,701.12 15.54 16 7.09 7 7.491 2,047.50 2,047.50 -50.00 1,023.75 1,023.75 3.94 4 1.79 2 1.431 4,095.00 4,095.00 -50.00 2,047.50 2,047.50 3.94 4 1.79 2 1.43
1 10 120,236.00 75,251.96 126 6047
AUDIÊNCIA
TRP (Sec)
TRP
4 1.284 1.28
13 1.034 0.888 0.846 1.677 1.467 1.041 1.151 1.15
56 11.77
Afinidade/ Eficiência
Nº Plano: 28745Praça: BRASILIATarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02 03 04 05
S D S T Q Q S
BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 D DSBT THE NOITE 00:00 01:00 A A
PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 4 2 9 5 2 15 2TOTAL GRP 11 4 21 15 5 50 11
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
06 07 DOM. TRP (Pri) TRP (Sec)
S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA
D 1 6,056.25 6,056.25 -80.00 1,211.25 1,211.25 4.41 4 2.07 2 2.201 8,075.00 8,075.00 -80.00 1,615.00 1,615.00 4.41 4 2.07 2 2.201 9,297.75 9,297.75 -4.00 8,925.84 8,925.84 27.39 27 9.07 9 10.981 3,184.00 3,184.00 -5.00 3,024.80 3,024.80 10.66 11 3.71 4 3.811 6,917.25 6,917.25 -4.00 6,640.56 6,640.56 22.47 22 5.97 6 7.491 3,823.50 3,823.50 -4.00 3,670.56 3,670.56 10.50 11 1.89 2 2.841 4,810.50 4,810.50 -4.00 4,618.08 4,618.08 15.35 15 5.48 5 5.631 7,495.00 7,495.00 -4.00 7,195.20 7,195.20 15.91 16 6.63 7 7.281 909.50 909.50 -50.00 454.75 454.75 5.38 5 1.91 2 2.221 1,819.00 1,819.00 -50.00 909.50 909.50 5.38 5 1.91 2 2.22
1 10 52,387.00 38,265.54 122 4024
AUDIÊNCIA
TRP (Sec)
TRP
2 1.092 1.09
11 0.804 0.867 0.643 0.456 0.897 0.952 0.862 0.86
47 38.41
Afinidade/ Eficiência
Nº Plano: 28745Praça: SALVADORTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02 03 04 05
S D S T Q Q S
BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 D DSBT THE NOITE 00:00 01:00 A A
PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 10 4 7 6 1 25 5TOTAL GRP 15 5 21 17 2 63 14
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
06 07 DOM. TRP (Pri) TRP (Sec)
S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA
D 1 12,570.00 12,570.00 -80.00 2,514.00 2,514.00 4.65 5 4.41 4 2.521 16,760.00 16,760.00 -80.00 3,352.00 3,352.00 4.65 5 4.41 4 2.521 12,605.25 12,605.25 -4.00 12,101.04 12,101.04 32.88 33 13.94 14 13.431 3,648.00 3,648.00 -5.00 3,465.60 3,465.60 15.26 15 9.88 10 5.991 8,712.00 8,712.00 -4.00 8,363.52 8,363.52 30.40 30 10.71 11 10.511 4,867.50 4,867.50 -4.00 4,672.80 4,672.80 14.36 14 5.10 5 4.001 5,933.25 5,933.25 -4.00 5,695.92 5,695.92 17.27 17 6.04 6 5.691 9,765.00 9,765.00 -4.00 9,374.40 9,374.40 18.46 18 6.10 6 5.961 915.50 915.50 -50.00 457.75 457.75 2.30 2 1.27 1 1.031 1,831.00 1,831.00 -50.00 915.50 915.50 2.30 2 1.27 1 1.03
1 10 77,607.00 50,912.53 143 6345
AUDIÊNCIA
TRP (Sec)
TRP
3 2.153 2.15
13 0.966 1.51
11 0.794 0.856 0.756 0.741 1.311 1.31
53 81.23
Afinidade/ Eficiência
Nº Plano: 28745Praça: RECIFETarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02 03 04 05
S D S T Q Q S
BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 D DSBT THE NOITE 00:00 01:00 A A
PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 7 3 10 6 1 25 3TOTAL GRP 17 4 18 14 2 61 12
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
06 07 DOM. TRP (Pri) TRP (Sec)
S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA
D 1 10,376.25 10,376.25 -80.00 2,075.25 2,075.25 4.20 4 2.81 3 2.431 13,835.00 13,835.00 -80.00 2,767.00 2,767.00 4.20 4 2.81 3 2.431 10,533.75 10,533.75 -4.00 10,112.40 10,112.40 32.14 32 12.64 13 12.071 3,615.00 3,615.00 -5.00 3,434.25 3,434.25 16.70 17 6.75 7 6.861 7,531.50 7,531.50 -4.00 7,230.24 7,230.24 29.35 29 11.88 12 11.111 4,408.50 4,408.50 -4.00 4,232.16 4,232.16 11.83 12 3.43 3 4.311 5,629.50 5,629.50 -4.00 5,404.32 5,404.32 13.82 14 6.36 6 6.721 9,157.00 9,157.00 -4.00 8,790.72 8,790.72 16.42 16 9.24 9 8.821 1,095.50 1,095.50 -50.00 547.75 547.75 1.71 2 0.81 1 0.641 2,191.00 2,191.00 -50.00 1,095.50 1,095.50 1.71 2 0.81 1 0.64
1 10 68,373.00 45,689.59 132 5734
AUDIÊNCIA
TRP (Sec)
TRP
2 1.362 1.36
12 0.857 0.88
11 0.854 0.697 1.059 1.261 1.251 1.25
56 92.00
Afinidade/ Eficiência
Nº Plano: 28745Praça: PORTO ALEGRETarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02 03 04 05 06
S D S T Q Q S S
BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA23:45 00:30 D DGLO SHOW DE TERCA FEIRA23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 D DSBT THE NOITE 00:00 01:00 A A
PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 5 5 10 7 1 17 5TOTAL GRP 16 6 28 20 3 57 18
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
07 DOM. TRP (Pri) TRP (Sec)
D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP
D 1 18,532.50 18,532.50 -80.00 3,706.50 3,706.50 5.68 6 5.18 5 3.71 41 24,710.00 24,710.00 -80.00 4,942.00 4,942.00 5.68 6 5.18 5 3.71 41 17,292.00 17,292.00 -4.00 16,600.32 16,600.32 34.30 34 10.48 10 14.02 141 4,242.00 4,242.00 -5.00 4,029.90 4,029.90 15.85 16 5.00 5 5.00 51 12,295.50 12,295.50 -4.00 11,803.68 11,803.68 22.50 23 6.64 7 8.00 81 7,158.00 7,158.00 -4.00 6,871.68 6,871.68 17.66 18 4.78 5 5.07 51 9,624.75 9,624.75 -4.00 9,239.76 9,239.76 19.71 20 7.11 7 8.75 91 15,960.00 15,960.00 -4.00 15,321.60 15,321.60 25.46 25 9.46 9 9.64 101 2,794.00 2,794.00 -50.00 1,397.00 1,397.00 2.51 3 0.67 1 0.85 11 5,588.00 5,588.00 -50.00 2,794.00 2,794.00 2.51 3 0.67 1 0.85 1
1 10 118,196.00 76,706.44 152 55 6056
1.931.930.640.700.630.610.780.790.600.60
20.97
Afinidade/ Eficiência
Nº Plano: 28745Praça: CURITIBATarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02 03 04 05
S D S T Q Q S
BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK 16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA 23:45 00:30 D DGLO SHOW DE TERCA FEIRA 23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A ASBT THE NOITE 00:00 01:00 D DSBT THE NOITE 00:00 01:00 A A
PREÇO TOTAL 1 1 2 1 1 2 1TOTAL TRP 4 3 6 6 1 18 3TOTAL GRP 12 6 18 15 3 57 12
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
06 07 DOM. TRP (Pri) TRP (Sec)
S D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA
D 1 8,133.75 8,133.75 -80.00 1,626.75 1,626.75 5.89 6 2.72 3 3.051 10,845.00 10,845.00 -80.00 2,169.00 2,169.00 5.89 6 2.72 3 3.051 14,382.00 14,382.00 -4.00 13,806.72 13,806.72 31.21 31 8.45 8 10.801 4,896.00 4,896.00 -5.00 4,651.20 4,651.20 11.69 12 4.43 4 5.001 10,488.75 10,488.75 -4.00 10,069.20 10,069.20 26.18 26 9.12 9 8.631 6,505.50 6,505.50 -4.00 6,245.28 6,245.28 12.33 12 2.84 3 3.981 7,434.75 7,434.75 -4.00 7,137.36 7,137.36 14.86 15 6.27 6 6.371 12,606.00 12,606.00 -4.00 12,101.76 12,101.76 15.48 15 5.39 5 6.061 1,723.00 1,723.00 -50.00 861.50 861.50 2.56 3 0.95 1 0.971 3,446.00 3,446.00 -50.00 1,723.00 1,723.00 2.56 3 0.95 1 0.97
1 10 80,460.00 60,391.77 129 4336
AUDIÊNCIA
TRP (Sec)
TRP
3 0.973 0.97
11 0.575 0.899 0.784 0.566 1.026 0.791 0.901 0.90
49 58.81
Afinidade/ Eficiência
Nº Plano: 28745Praça: CAMPINASTarget Pri.: AMBOS ABC 18/24 Target Sec.: AMBOS ABC 18/34
REDE PROGRAMAS Peça
AGOSTO SETEMBRO
30 31 01 02 03 04 05 06
S D S T Q Q S S
BAN PANICO NA BAND 21:00 00:00 DBAN PANICO NA BAND 21:00 00:00 A AGLO A GRANDE FAMILIA 22:20 23:05 B DGLO CALDEIRAO DO HUCK16:20 18:25 A AGLO NOVELA II 19:35 20:30 D DGLO SHOW DE SEXTA FEIRA23:45 00:30 D DGLO SHOW DE TERCA FEIRA23:25 00:10 B BGLO TELA QUENTE 22:45 00:45 A A
PREÇO TOTAL 1 1 1 1 2 1TOTAL TRP 5 4 8 9 21 4TOTAL GRP 13 6 15 13 49 11
Hora Inicial
Hora Final
SETEMBRO
INSPREÇO TABELA
% NEGPREÇO NEGOCIADO
AUDIÊNCIA
07 DOM. TRP (Pri) TRP (Sec)
D UNIT. TOTAL UNIT. TOTAL IA GRP IA TRP IA TRP
D 1 11,797.50 11,797.50 -80.00 2,359.50 2,359.50 5.53 6 3.83 4 3.11 31 15,730.00 15,730.00 -80.00 3,146.00 3,146.00 5.53 6 3.83 4 3.11 31 14,124.00 14,124.00 -4.00 13,559.04 13,559.04 27.92 28 11.96 12 12.26 121 4,335.00 4,335.00 -5.00 4,118.25 4,118.25 12.73 13 4.95 5 5.15 51 9,919.50 9,919.50 -4.00 9,522.72 9,522.72 21.37 21 8.58 9 7.73 81 5,913.00 5,913.00 -4.00 5,676.48 5,676.48 11.13 11 4.22 4 4.58 51 7,458.75 7,458.75 -4.00 7,160.40 7,160.40 13.45 13 8.69 9 7.81 81 10,162.00 10,162.00 -4.00 9,755.52 9,755.52 15.12 15 7.52 8 7.62 8
1 8 79,439.00 55,297.91 113 53 5146
1.461.460.920.870.890.871.381.09
29.92
Afinidade/ Eficiência
COLUMBIA TRISTAR FILMS OF BRAZILFilm: 22 JUMP STREET
Target 1: AS ABC 18-34 anos c/ pay tv Target2: AS ABC 18-49 anos c/ pay tv
PAY TV
FOX
THE WALKING DEAD NOT POS SIMPSONS NOT 2OS SIMPSONS NOT DM 2CINE FOX NOTFaixa 18h-01h
Total Fox
TOTAL PAY TV
*Negociação FOX: não pagamos a determinação já que não reutilizamos 50% no daytime.
COLUMBIA TRISTAR FILMS OF BRAZIL
Target 1: AS ABC 18-34 anos c/ pay tv Target2: AS ABC 18-49 anos c/ pay tv
Programas / Faixa Horária
22:30 TER22:00 SEG SEX21:30 DOM22:30 SEX
18h - 01h -
*Negociação FOX: não pagamos a determinação já que não reutilizamos 50% no daytime.
Dia da Semana
Formato Desconto Inserções
30" 19,100 65% 6,685 230" 19,100 65% 6,685 230" 19,100 65% 6,685 230" 19,100 65% 6,685 230" 19,100 65% 6,685 3
11
11
*Negociação FOX: não pagamos a determinação já que não reutilizamos 50% no daytime.
Custo Tabela
Custo Unitário
Negociado
Indivíduos c/ paytvAgosto
23 24 25 26 27 28 29
S S M T W T F
2.1 1.6 11.8 1.6 12.2 1.7 11.2 1.2 11.5 1.4
8.8 7.5 0 1 1 1 0 0 1
9 8 0 1 1 1 0 0 1
TRP TOTAL 1
TRP TOTAL 2
Agosto September30 31 1 2 3 4 5 6
S S M T W T F S
1 13,3701 13,370
1 13,3701 13,370
1 1 1 20,055
1 1 1 0 2 1 1 73,535
1 1 1 0 2 1 1 73,535.00
BUDGET 1 R$
11,66011,66011,66011,66017,490
64,130
64,129.87
TOTAL COLUMBIA R$
GLOBONOVELA II
A GRANDE FAMÍLIA
TELA QUENTESHOW DE TERCA FEIRA
SHOW DE SEXTA FEIRA
BANDPÂNICO NA BAND
SBTTHE NOITE
FOX
THE WALKING DEAD
OS SIMPSONS
CINEFOX
TYPE OF PROGRAMSOAP OPERA
COMEDY
MOVIESTELEVISION SERIE
TELEVISION SERIE
TYPE OF PROGRAMVARIETY SHOW
TYPE OF PROGRAMVARIETY SHOW
TYPE OF PROGRAMTELEVISION SERIE
ANIMATED SITCOM
MOVIE
DETAILS
This is the time-slot of the second soap opera that runs everyday, except on Sundays, at Globo. The current soap opera is Sangue Bom.This time-slot is reserved for comedy mini series. The current one is called A Grande Família and is one of the most watched shows in Brazil.
On Mondays, 10 pm, TV Globo offers to the viewers blockbusters that were successful in the movies (most of the time films never shown on open TV)
This time-slot is reserved for comedy mini series.
This time-slot is reserved for comedy mini series.
DETAILS
Late-night talk show hosted by comedian Danilo Gentili.
DETAILS
Is an american horror drama television series about a post-apocalyptic world dominated by flesh-eating zombies
Movie session of the channel.
Pânico na Band is a Brazilian comedy television show. The program covers weekly events from Politics, Arts and Sports, from a humorous and satirical viewpoint.
The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie. The show is set in the fictional town of Springfield and parodies American culture, society, television, and many aspects of the human condition.