Download - Comm 439 TIME FINAL PRESENTATION
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TIME
• 1923: first weekly news magazine in U.S.• Objective: Telling the news by describing the
actors• Criticized for light tone and heavy emphasis
on pop culture/celebrities• Partnership with CNN
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What does a print magazine have to offer?
• Glossy photos• Rich, thoughtful writing• Trustworthy• More comfortable reader experience?• Tangible, physical presence• Can reach older (non-digital) audiences • Portable
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September 11th “Special Issue”
• September 11th “Special” Issue– Accounts from each hour of the day– Incorporates personal stories– “ The air smelled of smoke and concrete.
You could task the air more easily than you could breathe it”
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Time Specials
• Cover stories • Person of the Year • Time 100
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Cover Stories•Influences whether or not someone will read it•Indicator of a person's notability, fame or notoriety •“Is God Dead?” cover leads to public backlash
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Person of the Year
• Most popular feature • Often regarded as an honor • “the individual or group of individuals
who have had the biggest effect on the year's news”
• Featured several controversial people • Backlash from choosing Ayatollah
Khomeini in 1979
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Time 100
• List of 100 most influential people in the world
• Started in 1999, made annual in 2004 • “changing the world, for better or for
worse” • Generated controversy over who was included or excluded
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Good Qualities of TIME
• Criticism of the government• Summarizing and explaining stories• Suggestions for future problems
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Criticism of the Government
• “So What Went Wrong?” (2003)• Mission Accomplished
• “The mission wasn’t accomplished then, and it’s still not”
• “Wanted to invade Iraq…Used 9/11 emotions as a catalyst and justification”
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Criticism of the Government• “Untruths and Consequences” (2003)• Bush’s State of the Union Address
– “Just how aware was Bush of the accuracy of what he was about to say?”
– “Now the false assertion and rising causalities are combining to take a toll on Bush’s standing with the public”
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Predictions and Suggestions
• “New Orleans: the Big Easy on the Brink” (2000)– Concern that a category 5 hurricane would
“essentially destroy New Orleans”– “Watery threat to New Orleans is extreme”– “One idea is to raise levees. Take
immediate steps to reverse the loss of the sensitive wetlands”
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Predictions
• “Is Inflation Back?” (2005)• “I don’t think we’re going to have an inflation
problem”- economist, Robert Brusca• “But something big has changed”- “Companies
are at long last managing to pass part of those costs along to the consumers”
• “This is hardly a return to double- digit inflation, but it bears watching”
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Summarize and Explain Stories
• “With Fannie and Freddie, US is Bailout Nation” (2008)– “Americans not versed in financial- market
arcana can be forgiven for scratching their heads at this time”
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• “Why Obama needs to support the Rebels?”
• “This would be a terrible outcome. President Obama has made it unambiguously clear that he wants Gaddafi to step down”
TIME as a news source?Libya: Why Obama needs to support the
Rebels? (March 21, 2011)
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Don’t Bet Against the United States (March 14, 2011)
• “It is deeply misleading, though, to cherry-pick dismal statistics from here and there to create an overall image of decline.”
• “As Americans, we are in favor of creativity wherever it can be found”
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A national crime news coverage
• “Biggie fans may finally get their chance to learn what happened to the legendary rapper 14 years after his death”
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Soft news > Hard news
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An environmental issue on the cover?
• The latest TIME Magazine Cover
(April 11, 2011)
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What TIME readers are reading…