Transcript
Commercial radio in the UK
85% listen every week across Europe
2-3 hrs a day
Most trusted media
Data source: Eurobarometer 86
Trust in radio
Data source: Eurobarometer 86
Trust in internet
Data source: Eurobarometer 86
Trust in social media
Data source: Eurobarometer 86
Most trusted media
Data source: Eurobarometer 86
SEE RADIO DIFFERENTLY
TRUST
Value to the economy
Public service output
20 20
FUTURE
SEE RADIO DIFFERENTLY
• Radio is in excellent shape, an adaptable and trusted
medium in an ever-changing world
• Radio continues to deliver huge value to audiences
and advertisers
• Radio, the original wireless medium, is proving to be
one of the most resilient media and is reshaping itself
for a new golden era