4G9:55 AM

Public Sector Comms in 2016SIXTEEN PREDICTIONS FOR THE FUTURE OF DIGITAL COMMUNICATIONS IN THE PUBLIC SECTOR

Content courtesy of:

@comms2point0Author:

Dan Slee@danslee

THE “FLAT WHITE ECONOMY” WILL FORM PART OF THE

FUTURE

THERE WILL BE MORE FREELANCERS

VIDEO CONTENT WILL BECOME PROGRESSIVELY

MORE IMPORTANT

LINKEDIN WILL BECOME THE MOST USEFUL CHANNEL

FOR COMMS PEOPLE

SAY HELLO TO VIRTUAL REALITY VIDEO

EFFICIENCY: IF IT DOESN’T HIT BUSINESS OBJECTIVES, IT

WON’T HAPPEN

“NICE TO HAVE” WILL BECOME “USED TO HAVE”

FOR MANY TEAMS

SUCCESSFUL TEAMS WILL INTEGRATE DIGITAL AND TRADITIONAL CONTENT

TEAMS WITH POOR INTERNAL COMMS BACKING THEM MAY

BE PUT AT RISK

EMAIL MARKETING IS ON THE RISE: SKILLS IN THIS AREA WILL BE VALUED

AS RESOURCES SLIM, THE RISK OF COSTLY MISTAKES

WILL RISE

COMMS TEAMS CONTINUE TO BECOME MORE FEMALE

COMMS AND P.R. TEAMS WILL CONTINUE TO GET

YOUNGER

DUE TO THE PACE OF CHANGE, PEER TO PEER

TRAINING WILL BE CRITICAL

SPECIALIST-GENERALISTS WILL CONTINUE TO BE

PRIZED

PEOPLE WITH A WILLINGNESS TO LEARN NEW SKILLS WILL

STILL HAVE A JOB!

£££

j

jall trades

CORPORATE GOALS

OBJECTIVE 1

OBJECTIVE 2

OBJECTIVE 3

OBJECTIVE 4 Sparky

HERE TODAY

GONE TOMORROW

?

COMMS BY

2020

DANGER

Social Feed

Live updates

Videot.co

DAILY NEWSTRADITIONAL AND DIGITAL MEDIA TO INTEGRATE

COMMSSKILLS

CV:

(VOL. 1)