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Presentation to:
Presented by:
Date:
Communication and Outreach
Presentation
District Nutrition Services Directors
Sheena R. Haynes
December 13, 2016
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Reach Them, Teach Them, Keep Them
THE NATIONAL WIC ASSOCIATION
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The Basics
• National Campaign unifying participating states
• Developed for the purposes of awareness,
recruitment, retention, and perception
• Officially launched
• Campaign is branded
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Components of the Campaign
• Digital ads
• Print ads
(parenting magazines)
• 800 Number
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Reach Them, Teach Them, Keep Them Website
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Messaging
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What does this mean
for Georgia WIC?
• Participation in the National Campaign
• Implementation of Campaign components
• Execution of Campaign
• Use of Logo or Logos
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Campaign Options
• State Office
• Outreach Committee
• National Campaign Committee
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QUESTIONS
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WIC AND DPH
STATE OFFICE OF VITAL RECORDS
Partnership
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Partnership
PURPOSE
• Increase awareness of the
WIC Program
• Increase enrollment into
the WIC Program
OVERVIEW
• Outreach materials will be
displayed and distributed
in vital records offices
across the state
• Outreach materials will be
included in monthly
mailings
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Congratulations
on the birth of your
Bundle of joy
Partnership Congratulations Card
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WIC Vital Records Partnership Tracking Flyer
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How Tracking Flyer WorksSurvey Survey Confirmation
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WIC Clinic Staff Expectations
• Accept completed flyer
• Present potential client with gift
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Next Steps
• Decide where pilot will take place
• Attend Vital Records Regional Meeting
• Notify the NSD to let him/her know the pilot
details
• If necessary host VICS to discuss partnership
with pilot district WIC staff
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QUESTIONS