COMMUNICATION STUDIES
Master Communication Studies 2015-2016
April 24, 2015
Lets introduce…….
Jeanet Luijerink → Study counselor (pre) Master CS
Present: Monday, Tuesday, Thursday, Friday
(Cubicus C106)
E-mail: [email protected]
Mark Tempelman → Graduation coordinator Master CS
Present: Monday till Friday (Cubicus C216)
E-mail: [email protected]
MASTER Communication Studies (CS)
The masterprogramma CS is a one year study programme (60 EC)
The masterprogramme CS has been designed so that the student is personally
responsible for his/her own course of study and academic progress.
↓
Within the masterprogramme students are given freedom to make choices, so
the masterprogramme CS is not the same programme for all the students of
Communication Studies.
After completing succesfully the masterprogramme you may call yourself →
Master of Sience (MSc)
MASTER PROGRAMME (1)
Before starting with the master’s programme you have to choose between
one out of (next year) four specialisations.
- Marketing Communication
- Corporate Communication
- Media and Communication (start only in september)
- Technical Communication
Each specialisation includes a specific range of courses. When you f.e.
have chosen for the specialisation Marketing Communication, you can
choose also elective courses from the other specialisations offered!
MASTER PROGRAMME (2)
For each specialisation the generic study trajectory looks as follows:
Compulsary courses (10 EC)
- Core courses of the chosen specialisation ( 2 courses of 5 EC each);
Offered twice per year (each semester).
(It is not allowed to take more than one core course, because of the
content-related overlap!)
Elective or specialisation courses (20 EC) (offered once a year!)
(at least two courses within the specialisation you have chosen!)
Master thesis (30 EC)
MASTER PROGRAMME (1) (start Sept. 2015)
Obligatory Elective Graduation
Semester 1 (15/16) Semester 2 (15/16)
Block 1A Block 1B Block 2A Block 2B
5EC
Essentials in…
5EC
Research Topics in…
Master Thesis 30 EC
5ECSpecialisation or
elective course (1)
5ECSpecialisation or
elective course (2)
5ECSpecialisation or
elective course (3)
5ECSpecialisation or
elective course (4)
MASTER PROGRAMME (2) (start Sept. 2015)
Obligatory Elective Graduation
Semester 1 Semester 2
Block 1A Block 1B Block 2A Block 2B
5EC
Essentials in…
5EC
Research Topics in…
5ECSpecialisation or
elective course (4)
5ECSpecialisation or
elective course (1)
5ECSpecialisation or
elective course (2)
Master Thesis 30EC
5ECSpecialisation or
elective course (3)
MASTER PROGRAMME (3) (start Sept. 2015)
Obligatory Elective Graduation
Semester 1 Semester 2
Block 1A Block 1B Block 2A Block 2B
5ECEssentials in...
5ECResearch Topics in…
5EC
Specialisation or elective course (3)
5EC
Specialisation or elective course (4)
5ECSpecialisation or
elective course (1) Masterthesis 30EC
5ECSpecialisation or
elective course (2)
MASTER THESIS (30 EC)
You can start with the Master thesis if………………..:
you have completed successfully your bachelor CW or pre-master CS,
you have completed successfully the Essentials course and two specialisation/elective courses, so you have completed successfully your coursework in terms of study load at least 15 out of 30 EC.
Starting with the master CS………
From the academic year(12/13) a so called “harde knip” is
implemented for all bachelor and pre- master students!
↓
You can only be admitted to the Master CS at the moment you have
completed your bachelorprogramma CW or pre-masterprogramme CS
completely!
You can start with the master’s programme in September or February.
Before starting with the master CS you have to fill in the
registrationform Master CS, you can find on our (master)website
http://www.utwente.nl/cw/master/forms_manuals_regulations/registration-form-master-cs-14-15.pdf
For pre-master students starting with the master……
Your enrolment will switch from a premaster enrolment with a payment per EC to a master enrolment with payment
of Tuition Fees.
What does this mean?
1.When you pass your last course for the PM contact the Study counsellor.
Admission Statement C CSA
2.CSA will contact you about how to finalize your enrolment and payment of tuition fee
3.You can choose between two payment methods: Single transfer or Payment by instalment (please arrange
payment method with CSA)
4.As soon as you have signed the authorisation form you will be enrolled in the master’s programme
Pre-master students ……
Premaster not finalised at 1 September 2015?
Please re-enrol in Studielink for your pre-masterprogramme!
You already paid the amount for this premaster at the start of this premaster.
For bachelor students starting with the master………
If you will pass your my bachelor’s programme CW this summer and transfer to
our master CS
You have to re-enrol in Studielink for your bachelor CW!
Do not forget to arrange the payment of your tuition fees in Studielink.
The sooner you re-enrol for the bachelor, the sooner CSA will be able to change your
registration from bachelor to master’s student when they receive the letter of admission.
CSA can’t make any changes until you have re-enrolled for the bachelor!
COMMUNICATION STUDIES
April 24, 2015
The Master Communication Studies
Research oriented 60 EC programme, subsequent to the bachelor Communication Science or pre-master Communication Studies.
Full-time programme No part-time enrolment..!
Four specialisations to start in each semester:
Corporate Communication
Marketing Communication
Technical Communication
Media & Communication (will expire as of February 2016)
30 EC courses + 30 EC Master Thesis
Language for all specialisations is English
The Master Communication Studies
Programme outline Master CS (2014 – 2015)
Enrolment in September or February
Essentials and Research Topics offered in each semester
A variety of elective courses offered in each block
http://www.utwente.nl/cw/master/study_programme/
Block 1A Block 1B Block 2A Block 2B
Essentials course Research Topics
(within specialisation) (within specialisation)
(5 EC) (5 EC)
Elective course * Elective course *
(5 EC) (5 EC)
Elective course * Elective course *
(5 EC) (5 EC)
Semester 1 Semester 2
Graduation project CS
- Master Thesis -
(30 EC)
The Master Communication Studies
Programme outline Master CS (2014 – 2015)
Elective courses (Marketing, Corporate and Media):
Each specialisation offers a number of elective courses
For the Marketing, Corporate and Media specialisations, two elective courses (10
EC) must be selected within the chosen specialisation.
The remaining 10 EC can be filled by elective courses from either the chosen
specialisation, other CS specialisations or even from other master programmes at
the University of Twente or else
Fixed programme Technical Communication:
Essentials and research topics course (10 EC) and…,
User support (5 EC), Philosophy of Technology (5 EC), Authoring and Collaboration
Tools (5 EC) and…,
One of the following: Designing Learning and Performance Support (5 EC),
Human Computer Interaction (5 EC) or User Centered Design of New Media (5 EC)
The Master Communication Studies
Media & Communication (will expire as of February 2016)
Essentials and Research Topics course will be offered for the last
time in the 1st semester of the academic year 2015-2016
The elective courses of the Media & Communication specialisation
will continue to be offered as possible elective courses for the
remaining specialisations
Combinations then can be made between, for example the
Corporate specialisation, and elective courses from the previous
Media & Communication specialisation.
The Master Communication Studies
Communication means: (Social) Media channelsPackage / product designsInterpersonal communicationIn-group communicationConsumer environments(ICT) technologyPrint media…..
The Master Communication Studies
Corporate Communication
MarketingCommunication
TechnicalCommunication
Corporate Communication
Research direction
Communication of organisations, in organisations and between
organisations
An interplay between internal and external communication(s)
Main research topics
Reputation management, Public Affairs
Organisational trust and CSR issues
Identity issues (corporate, organisational and visual)
Relationships / Networking (in and between organisations)
Leadership and Employee Communication
Corporate Communication (Examples)
Crisis responses and multiple stakeholder (media) strategies
Prof. dr. Menno de Jong
Professional and Organisational Communication
Dr. Jordy Gosselt
Public Affairs / Media and Organisations
Dr. Ardion Beldad
Trust in organisations during crisis situations
Marketing Communication
Research direction
Marketing communication focusses on the effects of communication
means (i.e. advertising), environmental (design) aspects as well as
aspects of message content, on consumer behaviour.
Main research topics
Consumer responses towards CSR communication
Consumer information processing
Service environments and service encounters
(Multi-) Sensory marketing
Brand equity, Brand personality and Brand management
Marketing Communication (Examples)
Effects of virtual technology towards online shopping behaviour
Prof. dr. Ad Pruyn
Marketing Communication and Consumer Behaviour
Dr. Anna Fenko
Multi-sensory Marketing and Product Experience
Media and Communication
Research direction
Media and Communication is about developing an understanding of
the psychological processes behind (new) media use and media
design in order to effectively translate that knowledge into media and
communication strategies.
Research topics
Implementation and effects of E-government strategies
Adoption and user centered design of (new) media
Effects of multi channelling and cross-media strategies
The dynamics and effectiveness of social network communities
ICT and (new) media usage in and between organisations
Media and Communication (Examples)
How (new) media applications can enable human interaction
Prof. dr. Jan van Dijk
Member of “Cohen-committee”, investigating the riots in Haren.
Technical Communication (new specialisation)
Research direction
Technical communication is concerned with how we use and
perceive (instructional) communication related to products or services
It also addresses how communication means, supporting
technological innovations, can best be designed for optimal usability
Finally it also incorporates intercultural aspects as a result of the
globalization of consumer markets
Main research topics
Instructional Design
User Support
Philosophy of Technology
User Centered Design of (New) Media
Technical Communication (Examples)
Designing efficient user support for technological innovations
Dr. Joyce Karreman
User Centered Design of Instructional Communication
Prof. dr. Menno de Jong
Professional and Organisational Communication
Master Thesis CS
30 EC Research assignment
Positioning of the Master Thesis CS
Master Thesis CS
Collaboration with external organisations is possible; though:
Feasibility is depending on research question(s)
Possible trade off between internship and research
Consider the degree of independence as a researcher
Labour Market for CS-alumni
Negotiate Linked-in profiles of CS alumni
Example search string “communication studies”
Labour Market for CS-alumni
Researching Linked-In profiles of CS alumni
Academic years
2011-2012,
2012-2013,
2013-2014
In total 365 alumni of which 321 had an active Linked-In profile
Some results based on these 321 alumni Linked-In accounts:
78% of the alumni is currently employed
72% of them found a job within 3 months after graduating
A follow-up survey is currently underway
Including topics such as: the perceived academic level of current
job and job satisfaction.
Labour Market for CS-alumni
Researching Linked-In profiles of CS alumni