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Communications
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Are you going to keep the secret or spread the word?
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Back to Basics
• Who do you want to talk to and why?• What do you want to say to them?• How do we want them to respond?• How are you going to say it?
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So what about new media?
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Communications journey
Initial recognition – second level – building relationship – taking action
LeafletDisplayTwitterWebsiteEvents
Leaflet DisplayTwitterWebsiteEvents
Relationships
FacebookEnewslett
erNewsletter
WebsiteAttending
events
Become a member
GiveTake part
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So what is the key to using new media??
• Links, links, links• Action, action, action• Sign up, sign up, sign up
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What media to use?
• Tell members about a diocesan council meeting.
• Advertise a diocesan fundraising event.
• Promote significant success on the Bye Buy Childhood campaign.
• Advertise the General meeting.
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Back to relationships
Good communication comes back to relationships