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Community Outreach Project
Presented by
Marie GillottExternal Relations Manager Jobcentre Plus
Anne GentLocal Partnership and Project Manager
Jobcentre Plus
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Community Outreach Project
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Project Aims & Objectives
• To reduce the numbers of families in poverty by tackling generational unemployment in deprived estates
• Work with Family Units in the community to address collective barriers and move them into employment
• Ensure vulnerable customers are not left further behind society as a result of the current economic downturn
• Transform the culture within deprived estates to instigate a work ethic providing a lasting legacy that improves peoples lives
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Where and why?...Norley
• Level of worklessness is included in the top 3% of deprivation in the country
• Level of ESA/IB is double the national average• Many people made redundant in the last recession are still
claiming benefits• 59.4% of children living in child poverty• Lone Parents are double the national average• Lack of cohesive work focussed approach in the area.• Youth employment is significantly higher than the regional /
national level. High number of residents aged 10-14 and 20-24 age group
• Land use is mainly residential, primarily Social Housing of 75%• A Citizens Panel Survey if the residents felt involved in their local
community - results: Norley Ward – 28% against a Borough average of 45%• 52% of all crimes in the Pemberton Wards happen in Norley East.
Highest factors are ‘woundings’ and ‘drug abuse’
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The Strategy
Small team of Jobcentre Plus Advisers working
directly in the community
• To address the entrenched problems of inter-generationalworklessness prevalent on some estates / neighbourhoods
To engage with local jobless people:
• Focus on those who don’t use mainstream services;
• Address negative conceptions of work;
• Help move closer to the labour market and into work
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How we deliver
• Provide a wrap round service based on ‘whole families’ in the community
• Build on, link and enhance the current Wigan MBC Learning and Employment Skills Project/Wigan Life Project
• Work in partnership with:• Local Authority – Wigan and Leigh Housing• Private Sector Providers• Voluntary Sector
• Expand the work with our Working Neighbourhood Teams
• Build on the local Children’s Centre’s Outreach services
• Link with Employers
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Where and how
Principles:
• Working collaboratively with local agencies and partners in developing an holistic approach
• Advisers based in the community on deprived estates
• Work with Family Units not just individuals
• Premises provided by local Partners
• Staffed by JCP
• Work with our Employers-local jobs for local people
• Helping customers to help themselves to develop skills through participation and ownership
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What we offer our customers
• Customers will be offered a tailored, joined up personalised service
• We will offer a choice of venues to customers-where they feel most comfortable
• Build a relationship with a personal adviser to ensure trust and ownership
• Use funding innovatively and effectively –evaluating outcomes
• Listening to our customers and react to feedback
• Adopt a flexible approach to how often the customer is seen on their journey out of worklessness
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How we work with the community
• Engage all workless customers and their families by means of introduction through Housing Officers, LA Learning, Employment and Skills Partnership, PCT, Children Centre Link Staff, Wigan Life Skills Centre/Shops and Jobcentre Plus Advisers
• Link with WNF commissioned projects to engage with physically and mentally disabled customers
• Ex-Offenders and their families. Building on relationships already achieved via Probation and ETE Forums
• Employer Strategy to be created
• Identify local training opportunities
• Work with local JCP Partnership Manager
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Outcomes
• The project started 1 September 2010
• Staffing comprises:1 Project Manager, 7 Advisers and 1 Admin Support
• The project outcomes to date are:
• 499 Engaging with the project
• 724 Job submissions
• 146 Into work
• 190 Into training
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Keys to success
• Experienced and highly motivated staff with a wide knowledge base, i.e. Lone Parent Advisers, Jobsearch Advisers, Employment Engagement and Outreach staff, Disability Employment Advisers and they’re all local people
Comprehensive training consisting of:
• 2 days induction overview of the project
• Health Trainers Certificate training
• Debt Counselling
• Providers’ overview
• Housing Benefit Calculation accreditation
• Better-off in Work advice
• Health and Safety on the front line
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Keys to success
• Working in partnership with Wigan and Leigh Housing to secure premises and understand the local estates, including attending local resident’s tenant forums
• Based on the estate
• Good relationship with the press
• Events
• Understanding the labour market in the area
• Being brave to use new ways of working, addressing new barriers and issues
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How to contact us
Wigan Community Outreach Team
Wigan 01942 758167
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Good news stories
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