Download - Comp Shop presentation
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COMP SHOP AUG. 2015
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PROCESS
• Walked in main doors of store
• Focused on the first item I saw upon entering
• Not comparable from a buying standpoint
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SEARSCraftsman Pro Series 26 HP V-Twin Kohler Elite 54" Turn Tight Extreme Garden Tractor
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HOME DEPOTJohn Deere D125 42 in. 20 HP V-Twin Hydrostatic Front-Engine Riding Mower
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LOWESHusqvarna YTH24V48 V-Twin Hydrostatic 48-in Riding Lawn Mower with Briggs & Stratton Engine and Mulching Capable
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BLAIN’SCub Cadet XT1 LT 54" Lawn Tractor with Fabricated Deck
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Sears Home Depot Lowes Blain’s Farm and Fleet
Item description
Craftsman Pro Series 26 HP V-Twin Kohler Elite 54" Turn Tight Extreme Garden Tractor
John Deere D125 42 in. 20 HP V-Twin Hydrostatic Front-Engine Riding Mower
Husqvarna YTH24V48 V-Twin Hydrostatic 48-in Riding Lawn Mower with Briggs & Stratton Engine and Mulching Capable
Cub Cadet XT1 LT 54" Lawn Tractor with Fabricated Deck
Engine Type
26 HP V-Twin Kohler Elite
20 HP V-Twin John Deere branded engine
724cc Briggs & Stratton V-Twin
18 HP Kohler OHV engine
Deck size
54” 42” 48” 54”, fabricated
Max. speed
5.5 mph 5.5 mph 7.75 mph 5.5 mph
Turning radius
5” 18” 16” 16”
A quick overview comparison of each item.
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SEARSCRAFTSMAN PRO
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SEARS ITEM SPECIFICS
• in-store and online price: $3299.99• Original price: $3899.99• Shipping rate in store: $69.99• Shipping rates online: Free• 5-year in home repair protection agreement $889.99
(less than $15 a month), 3-year $569.99 (less than $16 a month)
• Adjacencies: Sign for Craftsman ZTR, Craftsman Pro 50” deck
• Customer ratings/reviews: Best Buy sign• Online: 64% would recommend, 3.5 stars (consumer
reports)
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SEARS ITEM DISPLAY• The first
item seen on the sales floor at Sears after passing through entrance
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SEARS ITEM DISPLAY- ONLINE
Pros:Variety of displays of the product
Video format is informative
Cons: Only 11 reviews
Only 64% would recommend
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SEARS ITEM DISPLAY- ONLINE (CONT.)
Pros:Variety of displays of the product
Video format is informative
Cons: Only 11 reviews
Only 64% would recommend
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StrengthsAbility to
“experience” mower
Number of Brands= 2
Associates
Price point/sale (getting a good deal)
Weaknesses
Attachment Assortment
Wordy signage
Product selection (No ZTR on display)
Overall Sears Conclusion
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Opportunities
Implementation of U.M.E.
Signage
Ability to step up within a brand
Threats
Rest of mall was closed
Weather
Overall Sears Conclusion
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HOME DEPOTJOHN DEERE D125
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HOME DEPOT ITEM SPECIFICS• Same online and in-store price: $1799.99• Same as original price• Shipping rates online: Free• 3 year protection plan (30% reimbursement for
select maintenance parts, 3 years start when manufacturer coverage ends, mechanical defects from normal wear and tear) : $280.00
• Attachments (in-store): none• Attachments(Online): Canopy, 2 bar bumper, blade attachment• Adjacencies: D105 JD 42”
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HOME DEPOT ITEM DISPLAY- OUTSIDE
Pros:Riding mowers were set up directly outside of the entrance
Cons: Broken signage
Dirty/dusty riding mowers
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Pros:Riding mowers were the first product seen upon entering the store
Signage clear and easy to read/follow
Cons: No attachments on display (all online)
HOME DEPOT ITEM DISPLAY- INSIDE
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HOME DEPOT ITEM DISPLAY- ONLINEPros: 171 reviews (more trustworthy)
Very organized and easy to find product
Cons:Too simple layout
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Strengths
Placement of Item (Outside and Inside)
Easy to read indoor signage
Online Reviews
Easy to find/navigate online
Weaknesses
Not able to find location of attachments inside
Un-kept look to outdoor tractors
Not a large selection
No sale price
Overall Home Depot Conclusion
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LOWESHUSQVARNA YTH24V48
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LOWES ITEM SPECIFICS
• Same online and in-store price: $1999.99• Same as original price• Shipping rates online: Free• 3-year Outdoor Power Equipment Extended
Protection plan: $199.97• 4-year Outdoor Power Equipment Extended
Protection Plan: $269.97• Attachments in-store: Has bagger on display• Attachments online: “Wait! Don’t forget these!”• Adjacencies: Lawn mowers (inside), JD 42” and
Husqvarna 22 HP V-twin (outside)
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LOWES ITEM DISPLAY
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HOME DEPOT ITEM DISPLAY- ONLINE
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Strengths
Placement of Item (Outside and Inside)
Easy to read indoor and outdoor signage
Reviews online
Easy to find/navigate online
Weaknesses
Small font on signage specifics
Un-kept look to outdoor tractors
No sale price
Overall Lowes Conclusion
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BLAIN’SCUB CADET XT1
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BLAIN’S ITEM SPECIFICS
• In-store price: $2299.99• Online price and Original: $2499.99• Shipping rates online: $100• Extended Service Program• Attachments online: Bagger kit, mow-n-vac• Adjacencies: Cub Cadet ZTR, 50” XT1 Cub Cadet
24hp Kohler• No online or in-store customer input/reviews
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BLAIN’S ITEM DISPLAY
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BLAIN’S ITEM DISPLAY- ONLINE
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Strengths
Fabricated deck- thicker
Assortment of Tractors and accessories
Weaknesses
No reviews
High Shipping costs
Overall Blain’s Conclusion