Download - Competitor analysis in social media
![Page 1: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/1.jpg)
Trust me!
I can beat
this guy Competitor Analysis in Social Media
David Neil
![Page 2: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/2.jpg)
What is competitor analysis Strategic technique used to
evaluate outside competitors . The analysis seeks to identify
weaknesses and a strength's that a company ‘s competitors may
have and then use that information to improve efforts
within the company
David Neil
![Page 3: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/3.jpg)
It’s like looking at the mirror and you find someone else being better than
you
Trying to adjust the looks
David Neil
![Page 4: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/4.jpg)
In Reality , god knows !!
In Business , Hell ya!
David Neil
![Page 5: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/5.jpg)
GOAL!
Compete with whom?What planned actions/Strategies used by them?How do they react with firms actions?How can we influence them for our advantage ?
David Neil
![Page 6: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/6.jpg)
If id only know how my competitor operates, I am more than sufficient - Stupid consultant
David Neil
![Page 7: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/7.jpg)
I NEED MORE DATA , TO FULLY ANALYSE MY COMPETITORSYSTEMATCIALLY USING ORGANIZED INTELLIGENCE REPORT
BUT HOW CAN I GET THAT ?
![Page 8: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/8.jpg)
You NEED framewor
k COMPETITORS OBJECTIVETHEIR
ASSUMPTIONSTHEIR STRATEGIESTHEIR CAPABILITIES
David Neil
![Page 9: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/9.jpg)
Why is competitor analysis important in business?
David Neil
![Page 10: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/10.jpg)
QUICK QUESTIONWho are
your main competitors ?
David Neil
![Page 11: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/11.jpg)
I DON’T HAVE ANY COMPITITORS BECAUSE OUR PRODUCTS/SERVICES ARE UNIQUE
Wrong Answer
![Page 12: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/12.jpg)
SWOT ANALYSISDavid Neil
![Page 13: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/13.jpg)
DIFFERENTIATION STRATEGY
BE UNIQUEIF NOT BE BETTERFRAME A USP – THAT’S WHERE THE BUSINESS BIGGEST PROBLEM LIES IN
David Neil
![Page 14: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/14.jpg)
UNIQUE SELLING PRROPOSITIONProduct /Service Uniqueness Minimize expenditure to
improve marginsLeverage your employee
strenths and skills PriceHow you promote your
company – focus on benefits rather than features
David Neil
![Page 15: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/15.jpg)
STEAL Yes
STEAL
David Neil
![Page 16: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/16.jpg)
SOCIAL MEDIA GUESS THAT’S WHAT WE ARE HERE
David Neil
![Page 17: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/17.jpg)
HOW TO ANALYSE YOUR COMPETITOR USING SOCIAL MEDIA
Analyzing your competitors’ efforts and comparing key performance metrics to your own.
David Neil
![Page 18: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/18.jpg)
PULLING DATA
G+
David Neil
![Page 19: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/19.jpg)
USE SOCIAL BAKERS , OPTIMAL to download insights
David Neil
![Page 20: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/20.jpg)
USE Topsy,Twitonomy and twitalyzer to download insights
David Neil
![Page 21: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/21.jpg)
QUICK QUESTIONS *Should Your business be on social media?
*What networks should you choose?
*How do you create a great profile?
*What type of content you should post and when should you post
David Neil
![Page 22: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/22.jpg)
Do a Google search for your competitors business name
1st three page results
David Neil
![Page 23: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/23.jpg)
OTHER ALTERNATIVESRIVAL IQ
Twitter Counter
Wild Fire
Wild Fire
Simply measured
David Neil
![Page 24: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/24.jpg)
Twitter counter
Wild fire
Rival IQSimply measured
David Neil
![Page 25: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/25.jpg)
PROFILE SETUP
David Neil
![Page 26: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/26.jpg)
David Neil
![Page 27: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/27.jpg)
How to Make a Competitor Analysis
• Stage 1: Know your rivals ( make a list)• Stage 2: Know their channels• Stage 3: Check your website , your content , your
trends , your Social Media channels• Stage 4:Prepare content while look up • Stage 5:Optimize your sites ( all channels)• Stage 6: Start setup the profile • Stage 7: implement and iterate • Stage 8 : monitor and remodel as per requirements
David Neil
![Page 28: Competitor analysis in social media](https://reader031.vdocument.in/reader031/viewer/2022030213/589adfc31a28abee708b4bad/html5/thumbnails/28.jpg)
That’s me
David Neil