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Competitor Research
Netflix Connect IXD1 10/9/19
Raye WatsonNatalie Todd Katie Oberlag Aldo RuizLuis Hernandez
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Netflix
Pros Cons• Basic plan: $8.99 per
month w 1 month free trial• Watch on many devices• Switch plans or cancel any-
time. Global.• Netflix offers more exclu-
sives and original contentthan any other streamingservice.
• 4k, HDR, and download-able video to watch offline.
• All tiers are ad-free.• Has a bigger volume and
selection to choose from.
• Always a season behind what’s currently available from other networks.
• Not a networking site: cannot interact with other users at all
• Boasts acclaimed interna-tional films.
• Great functionality, and it’s relatively easy to find what you want.
• Thumbs up system• More diverse and much
bigger overall library.
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Hulu
Pros
Cons Summary
• Get 1 month free, thenstarts at $5.99/ month.
• Watch on your favoritedevices.
• Switch plans or cancelanytime
• Extensive library of li-censed programming.
• Centered more on networkTV than movies appearingshortly after they aired.
• Offers live TV and add onsubscriptions to channelslike HBO, Starz. etc.
• Comes with ads; most peo-ple don’t want to watch adswhen they can watch ad-free content for the sameprice with Netflix, althougha more expensive planremoves most ads.
• Only available in the Unit-ed States.
• No 4k, no HDR video, cannot download content towatch offline.
• Inconsistent selectionsfrom older TV seasons.
• Not a networking site:cannot interact with otherusers at all
• Hulu is a direct competitorthat has recently gottenmore and more attentionfor its Hulu-exclusive con-tent. Considering the appfeatures, we want to makesure to include bluetoothaccessibility, video quali-ty, subtitle, and languageoptions. We don’t want toinclude ads, and we alsodidn’t like that Hulu doesn’thave 10-second rewindoptions.
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Amazon Prime
Pros
Cons Summary
• Basic plan: $12 per month.• Cancel anytime.• Offers a 30-day free trial of
its Prime membership.• Students can get a six-
month trial of AmazonPrime.
• Two-day shipping, dis-counted prices on selectitems, cloud storage, andon-demand video (andmusic) streaming.
• 4K Ultra HD content withHDR comes standard at noextra cost.
• 5-star ratings
• -Offers current TV epi-sodes from other networksas they air, but usuallycharges a fee for each epi-sode or film.
• One of the more expensiveoptions
• Cannot pick and choosewhether you want just mu-sic, just video, etc
• The more complicated rat-ing system lost popularityon Netflix, and it might dothe same here
• More scattered interface• Cannot ad “users” like Hulu
or Netflix
• Amazon Prime is a directcompetitor that is slowlygrowing their video libraryand user capabilities. Con-sidering their features, wewant to make sure to in-clude an “X-Ray” bar whereusers can see what musicis playing, what actors areon the screen, and more.There is potential here toconnect with IDMB, Spotify,and more.
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Twitch
Pros Cons Summary• Free to use• 2 million individual people
use it monthly• Available for desktop and
mobile• Offers cross platform bo-
nuses with amazon prime,includes such things likegames, exclusive in-gamecontent, badges, and chan-nel subscriptions everymonth at no additional cost
• Has ads that interruptstreams
• Confusing at first to nav-igate subscriptions andsetup
• The content is limited ifyou don’t pay for it fromyour favorite streamers
• Although Twitch is not a direct competitor, it has many features that we can borrow. The idea of changing a video to portrait mode once the chat is enabled ensures that the user can see all of the screen and still have enough room for a keyboard.
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Instagram Stories
Pros Cons Summary• Screen scales so that you
can continue to watch thevideo while you comment
• Features a bank of com-monly-used emojis
• Offers options to like, com-ment, and share
• You are able to see aqueue of what is up next
• When the screen scales, itbecomes impossibly small
• You are not able to controlthe queue (add to it or de-lete from it)
• You cannot sort commentsso that you only see onesfrom your friends, etc.
• Although IG is not a direct competitor, this service is somewhat similar to what we will be developing. IG has a comment format that people are familiar with. For every comment, the picture of the writer is very prominent, and others have the ability to like and reply to comments.
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YouTube Stories
Pros Cons Summary• Subtitles easily integrated• Ways to sort comments in-
cluding top comments andnewest first
• Cannot watch video andcomment at the same time
• No way to see what con-tent is coming next
• For our service, we want to make sure the chat doesn’t take up too much of the screen, but we also want to make sure that any pop-up messages don’t distract too much from subtitles
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Similar Services• SyncPlay• Movies must be housed on hard drive• Free, no account• Dated html interface• No chat
• Watch2gether• No registration required, free• Stream videos from Vimeo or Youtube• Chat takes up a lot of the screen
• Gaze• Steams only YouTube• Focused on our target audience• Chat feature• Hard to figure out mic and camera permissions
• Kast (prev. Rabbit)• Share any browser window, including Hulu or Netflix.• Chat feature
• Netflix Party• Chrome extension• Only needs to be installed on one browser• Chat takes up a lot of the screen
• Sync Video• Lets you set up permanent room with registration• Option to make room public
• My Circle TV• Free voice chatting• Access to vimeo and you can also upload up to 5GB of your
own video
• Plex VR• A profile as well as a personal 3D character is made• Must have VR software/hardware for this to work