Conducting Google Analytics Experiments
in
A Quick Video Tutorial
What is an WebAnalytics Experiment?
What is the most effective way to present my web site or pages? What design or presentation will get the most people to:• Buy my product? • Fill out application form?• Call me? • Click on an ad?• Spend more time on my site?
TheFreeRangeTechnologist.com
TheFreeRangeTechnologist.com
TheFreeRangeTechnologist.com
TheFreeRangeTechnologist.com
TheFreeRangeTechnologist.com
TheFreeRangeTechnologist.com
Day 1
Day 2
Day 3
Day 4
-21.253
27.2551.5
75.75100
Day 1
Day 2
Day 3
Day 4
0255075
100
Day 1
Day 2
Day 3
Day 4
-517.5
4062.5
85
TheFreeRangeTechnologist.com
Conducting Google Analytics Experiments in
What you need to get started:
• A Self-Hosted Wordpress Site (not wordpress.com)
• A Google Analytics Account• The Google Analytics Tracking Code added
to your site (I like the Google Analytics for WordPress Plugin)