ConferenceScheduleAt-A-GlanceTime Event Location

6:30–8:00 Shuttleroundtrips ShingleCreektoRosenCampus

7:00–8:00 Breakfast&Registration

DisneyDiningRoomUCFRosenCollege

8:00–8:30 OpeningCeremony

8:30–9:00 AMKeynote#1:Mr.ChristopherL.Thompson,BrandUSA

9:00–9:30 AMKeynote#2:Dr.ZhongguangLi,ChinaTourismAcademy

9:30–10:00 AMKeynote#3:Dr.GeoffreyWall,UniversityofWaterloo

10:00–10:20 AMCoffee/TeaBreak

10:30–11:00 AMKeynote#4:Dr.DanielR.Fesenmaier,UniversityofFlorida

11:00–11:30 AMKeynote#5:Dr.JiuxiaSun,SunYat-senUniversity

11:30–12:30 LunchBreakthrough&BestPaperAwardsPresentation

12:30–13:30 TownHallDiscussions

13:30–14:00 PMKeynote#1:Mr.D.T.Minich,ExperienceKissimmee

14:00–14:30 PMKeynote#2:Ms.AngelaChen,DossenHotelsGroup

14:30–15:00 PMKeynote#3:Dr.Xiang(Robert)Li,TempleUniversity

15:00–16:00

PMPanelModeratedbyDr.NanHua:Dr.GeoffreyWall,UniversityofWaterlooDr.HonghaoYang,ChinaTourismAcademyDr.DanielR.Fesenmaier,UniversityofFlorida

Dr.JiayingLu,ZhejiangUniversityDr.BillyBai,UNLV

16:00–16:20 PMCoffee/TeaBreak UpstairsRotundaRosenCollege

16:30–17:30 ConcurrentBreakOutSessionsPleaseseeothersideforschedule Rooms206,207,208,209

17:30–18:00 ClosingCeremony DisneyDiningRoomUCFRosenCollege18:00–19:00 CocktailReception

16:30-17:30 CONCURRENTBREAKOUTSESSIONS NewTrends

(�+4DPresentationinChinese) TouristBehavior&Marketing UniqueContributions Education/HumanResources

SessionChair:Dr.Zhenxing(Eddie)MaoRoom:206

SessionChair:Dr.Ying(Tracy)LuRoom:207

SessionChair:Dr.FangMengRoom:208

SessionChair:Dr.Jiaying(Jenny)Lv

Room:20916:30-16:45 [O1.01]�3*��3 �J——@

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DInChinese)ZhuoweiTian,TianyuYing,KunZhao,andLiangWang

[O2.01]Theconstruction,consumptionandprotectionofintangiblecultureunderthetourismdevelopmentHanZhangandJiuxiaSun

[O3.01]WhatIsintheWord“Hotel”intheChineseLanguage-HistoricalandCulturalPerspectivesErinHui-WenShih,BenjaminZhumingYan,andKayeChon

[O4.01]Whatdohospitalityundergraduateslearnindifferentcountries?aninternationalcomparisonofcurriculumXiLeung,HanWen,andLanJiang

16:45-17:00 [O1.02]60,3���7� ��—

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� (�+4DInChinese)JiuxiaSun

[O2.02]ChangesinpettybourgeoisiecommerciallandscapesofhistorictownsinChinaLishengWeng,ShixiuWeng,andXianrongLuo

[O3.02]TourismpromotionandtheconstructionofnationalidentityinKashgarJingChenandJiuxiaSun

[O4.02]Tobelessdepressed?Perceivedorganizationalsupport,person-organizationfitanddepressionamongChinesehotelemployees:themediatingroleofburnoutMingLei

17:00-17:15 [O1.03]����2E>7;�G(�

J–+��AC(�+4DInChinese)RuoxiQiandWeiWei

[O2.03]Aresearchonthesocialmobilityof"travellingexperts"intheperspectiveofmotilityKaijieHuangandJiuxiaSun

[O3.03]HowDataScienceEmpowerTourism:InspirationsinDestinationRecommendationsandPredictionsWutaiWei

[O4.03]Assessingthebarriersineffectivehospitalityinternshipfromahotelperspective:AcasestudyofChinamarketCaiweiMa,Po-JuChen,LianpingRen,andDuanmuHai

17:15-17:30 [O1.04]'$%����!���&/

#-:4�89(�+4DInChinse)ZhaohuiWang,YangGao,LongLi,JuanLiuandShuangrongLi

[O2.04]Whatiswantedandwhatisachieved?TyingChineseoutboundtouristmotivationswithdestinationactivitiesXiaoxiaoFu

[O3.04]ToBuyorNottoBuy?ACaseStudyofChineseNewYearImpulsePurchasesRong-DaLiang,Po-JuChen,andAsliTasci

[O4.04]TheValueofCross-CulturalExperientialLearningtoStudents'InterculturalAdaptationintheHospitalityandTourismEducationContextCynthiaMejia,WeiWei,andYouchengWang