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Ways to attract investment in and improve the business side of football in Africa The role of TV in making African football into a viable and marketable product. Partnership strategies with international sports and business organization to enhance performance on
and off the pitch Key presentations from FIFA, CAF and international Football Federations and personalities How to enhance professionalism in our local leagues and make these profitable and enjoyable to
watch How to make clubs and African football attractive to sponsors How African football can learn from other sports which have succeeded in getting their marketing right
and boost profitability Key strategies to improve the coaching side of the game on the continent Key skills to manage soccer organizations How African football can learn from the marketing side from top European football clubs and success
stories on the continent Improving player welfare in African Football
Summit attendees will benefit from enhanced networking opportunities, player panel discussion and aserious fun and learning experience in Johannesburg in April 2012
Visit: www.africanfootballexecutive.com
Attend 2nd Annual
African Football Executive
CONFEX 2012 to discuss
African Football Executive Confex 2012 is the place to meet the key players of the Africanfootball industry and the international soccer community. The Confex allows you to network
with the elite of the football world and offers proven business results for delegates, exhibitorsand sponsors
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Confirmed speakers
at the confex include
Dr. Robin Petersen CEOSOUTH AFRICAN FOOTBALL
ASSOCIATION
Dr. Danny Jordaan CEOFIFA WORLD CUP 2010 LOC
Francesco BruscoliDevelopment Programmes
for Africa FIFA
Nicholas MusonyeSecretary General
CECAFA
Ponga Liwewe CEOMPILA MEDIA
Chris CouchmanFormer WC2010 Project Dir
COCA COLA
Garth HewittGroup Marketing MTN
George KasengeleSecretary General
FOOTBALL ASSO. OF ZAMBIA
Steve BellisDirector
KICK WORLDWIDE, UK
Dr. Paul DarbySchool of Sports Science
ULSTER SPORTS ACADEMY, UK
Christian Sujoy CEOGLOBAL SPORTS MGT
GROUP, ARGENTINA
Thorsten KieferExecutive Director
WASH UNITED, GERMANY
Dr. Errol Sweeney (PhD)Dip.PMW/Cup Ref & Assist Ref
Coach & Mentor
Robert K. SebbaleFan Relatnship Mgt & Football
Mkting Specialist Football Mkg
Jerome ChampagneFormer Director of Intl
Relations FIFA
Dr. Molefi Nathaniel OliphantHonorary Life President, SAFAVP & Executive Member, CAF
Joop LensenTech adv of THE ROYAL DUTCH
FOOTBALL FEDERATION
Helene G. MasanjaCons, YASC, TANZANIA
CEO, FUTURE CENTURY LTD
Erick DeLa Fuente VidalHead of Media TechnologyFIFA WORLD CUP 2010 LOC
Hctor RodrguezCommercial & Mketing Mgr
Futsal WorldWide (FWW)
Dr. Irvin KhozaChairman, FIFA W/Cup2010 LOC
Chairman, SA PSL
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www.africanfootballexecutive.com
AFRICAN FOOTBALL
EXECUTIVE CONFEX
PROGRAM AGENDA
PRE CONFEX EVENING WELCOME RECEPTION: 18th APRIL 2012
(DETAILS TO BE ANNOUNCED)
DAY ONE: 19TH APRIL 2012
08.00 Registration and Coffee09.00 Chairman's opening address
DAY ONE KEYNOTE SESSIONS
09.10 KEYNOTE ADDRESS: LEADERSHIP IN AFRICAN FOOTBALL: A KEY INGREDIENT TO ATTAINING SUCCESS ON AND OFF THE PITCH
09.50 KEYNOTE ADDRESS: THE PATH TO SUCCESS - FOOTBALL ADMINISTRATION AND GOVERNANCE IN AFRICA - A VIEW FROM THE TOP
10.30 Morning Coffee
11.00 FIFA PRESENTATION: OUR VISION OF THE FUTURE OF THE FOOTBALL INDUSTRY IN AFRICA
11.40 CREATING AND FACILITATING THE DEVELOPMENT OF AFRICAN FOOTBALL THROUGH INFRA STRUCTURAL DEVELOPMENT, INVESTMENT STRATEGIES AND BUSINESS
PARTNERSHIPS
11.40 KEYNOTE ADDRESS: FOOTBALL DEVELOPMENT AS PART OF OUR VISION OF AN ACTIVE AND WINNING NATION IN SOUTH AFRICA
12.20 THE IMPACT OF FOOTBALL DEVELOPMENT PROGRAMMES AT THE LOCAL LEVEL IN AFRICA: SOURCE OF HOPE FOR THE DEVELOPMENT OF THE GAME ON THEAFRICAN CONTINENT
13.00 Networking Lunch
14.00 INNOVATIVE STRATEGIES FOR SOURCING SPONSORSHIPS AND THE NEED FOR A COMPREHENSIVE MARKETING COMMUNICATIONS STRATEGY FOR AFRICAN
FOOTBALL ORGANISATIONS
14.40 CASE STUDY: UNDERSTANDING THE RELATIONSHIP BETWEEN SOUTH AMERICAN AND AFRICAN FOOTBALL, THE OPPRTUNITY FOR KNOWLEDGE TRANSFER AND NEW
TECHNOLOGY DEVELOPMENTS
15.20 KEY STRATEGIES TO MAKE CLUBS AND FOOTBALL FEDERATIONS ATTRACTIVE TO CORPORATE SPONSORS TO ENHANCE REVENUES AND WHAT THE SPONSOR CAN
EXPECT IN RETURN
16.00 Afternoon Tea
16.30 DETERMINING YOUR PRIORITIES IN BUILDING YOUR FOOTBALL BUSINESS IN AFRICA FROM A CORPORATE BRAND AND FOOTBALL POINT OF VIEW
17.10 THE ROLE OF PRIVATE ORGANISATIONS IN DEVELOPING, MANAGING AND SUSTAINING LOCAL FOOTBALL: EXAMINING THE CONTRIBUTION OF GOVERNMENT AND
LOCAL FA IN THE CAPITALIZATION
17.40 ENGAGING THE 21ST CENTURY SOCCER FAN AND APPLYING CUTTING EDGE MARKETING STRATEGIES TO YOUR FOOTBALL BUSINESS
18.10 Evening Cocktail Reception
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www.africanfootballexecutive.com
AFRICAN FOOTBALL
EXECUTIVE CONFEX
PROGRAM AGENDA
DAY TWO: 20TH APRIL 2012
08.30 Registration and Coffee09.00 Chairman's opening address
DAY TWO KEYNOTE SESSIONS
09.10 KEYNOTE ADDRESS: DRIVING NEW INVESTMENT AND GOOD BUSINESS PRACTISES TO ENHANCE SUSTAINABLE DEVELOPMENT
IN AFRICAN FOOTBALL
09.50 THE ROLE OF THE MEDIA AND BROADCASTING IN THE DEVELOPMENT OF AFRICAN FOOTBALL
10.30 Morning Coffee
11.00 AFRICAN FOOTBALL IN THE CONTEXT OF GLOBAL SOCCER DEVELOPMENT: KEY STRATEGIES TO ACHIEVE ON AND OFF FIELD SUCCESS!
11.40 EUROPEAN PREMIER FOOTBALL CLUB CASE STUDY: KEY MARKETING AND BUSINESS STRATEGIES TO POSITIVELY IMPACT THE BOTTOM LINE IN AFRICAN FOOTBALL
CLUBS AND FEDERATIONS
12.20 ROUND TABLE DISCUSSIONS: MANAGING THE RELATIONSHIP BETWEEN FOOTBALL ORGANISATIONS AND THEIR SPONSORS FOR A WIN WIN SCENARIO
13.00 Networking Lunch
14.00 CASE STUDY: INTERNATIONAL FOOTBALL MANAGEMENT FROM AN INTERNATIONAL FOOTBALL COACHS PERSPECTIVE IMPROVING THE STANDARD OFCOACHING IN AFRICA
14.40 REFEREEING IN AFRICAN FOOTBALL AND HOW STANDARDS CAN BE IMPROVED TO INTERNATIONAL LEVELS - & BETTER
15.20 Afternoon Tea
15.50 THE IMPACT OF GLOBALIZATION AND MIGRATION OF LABOUR AN AFRICAN FOOTBALL PERSPECTIVE
16.30 FOOTBALL AS A VEHICLE TO EFFECTIVE BRAND BUILDING IN AFRICA
17.10 CASE STUDY: SOCCER AS A DEVELOPMENT TOOL IN AFRICA & SOCIAL RESPONSIBILITY
17.40 Close of Day Two of African Football Executive Confex
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THE CONFEX VENUEWanderers ClubConference Venues South Africa21 North Road, Illovo JohannesburgGauteng, South Africa
Situated in the heartbeat of the corporate mecca, it is withgreat excitement that we present The Wanderers Club. TheWanderers Club provides a beautiful, sophisticated andelegant environment for any type of function. Our facilitiesoffer everything in the finest style. We have 12 versatilefunction rooms available for Conferences, Banquets, Cocktailand Weddings. We have ample field space to host corporateevents, fun days and sufficient space to erect marques. TheWanderers Club embodies warm hospitality and serviceexcellence
Organized By
Sponsors, Partners & Speaker Organizations
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ABOUT THE CONFEX
African Football Executive CONFEX 2012 will again highlight the need to focus on the need for investment in and thebusiness side of football on the continent, professionalism in our local leagues and present panels comprised of key footballadministrators on the continent and also of present and past African players to address key issues that affect the playingside of the coin and how real progress can be made towards the welfare of the playing body. There will be enhancednetworking opportunities at African Football Executive Confex 2012 South Africa as the event moves to the home of the
first ever FIFA World Cup to take place on the African continent.
Conference Incisive presentations from internationally renowned sports and business experts.Exhibition an opportunity to expose your business to industry colleagues & stakeholders.Exploring the revenue potential of the business of African football towards -football clubs, federations, brands
and other stakeholders.Panel driven discussions of strategic planning, investment strategies, marketing and branding practices.Examination of player and technical issues and grassroots developments of the game in Africa.Networking opportunities as the CONFEX moves to the home of the first ever FIFA World Cup to take place on
the African continent.
Confex Format:
Conference delegatesConfex exhibitors
Welcome / networking cocktail event
Who Will Attend
The Confex will have in attendance senior football representatives from Africa and around the world and also from globalmedia and corporate organisations. These executives will be from African and international clubs, Leagues, Federations,media, government and commercial brands.
Typical job titles include: Secretary GeneraL, Minister, Chief Executive Office, Chief Marketing Officer, Chief CommercialOfficer, General Manager
Sporting Director, Marketing Director, Sponsorship Director, Director of Football, Merchandising Director Head of Industryand Strategic Partnerships
Roundtables: Our unique roundtable format means delegates are sat with each other throughout the day allowing forstructured discussion time on the agenda, and maximizing the opportunity to exchange reactions, experiences andopinions.