CONNECT

CYNTHIASavard SaucierUX Designer

- ANONYMOUS

“Sometimes, I send myself an email to remind myself of something, and when I feel the phone vibrate, I still get excited.”

88 %sometimes feel

vibrationsPHANTOM

1.0 CONDITIONING Am I reallyas gullible as a

CHICKEN?

ACTION STIMULUS REWARD

ACTION STIMULUS REWARD

- Said no one ever

“I have never used mytelephone in an inappropriate moment.”

2.0 ADDICTIONWho among you can keep your mobile in your box until the end of this presentation? Until the end of the day? How about the end of the week?

DOPAMINE Dopamine is released when you anticipate pleasure, whether it be food, sex, text messages or a new post on Facebook...

PLEASURE

Note: This graphic is in no way scientific.

STIMULUS

REWARD

PLEASURE

THE DOPAMINE LOOP

3.0 PAY THE PRICEWhat keeps us all from being addicted when the rewards are so satisfying? Paying the price. It’s socially unacceptable to take out your mobile during a romantic dinner.

Internet ofTHINGS,checking your

With the

is far too

EASY... and can be done subtly enough so that people around you don’t notice. Slipping a device out of your pocket and checking it is a new behaviour, but checking your watch isn’t. Reducing the “price to pay” for interaction ensures that the behaviour will increase.

messages

Does that mean we should deter people from using new technologies?

NO!

SAVE LIVES4.0

BecauseHELP TOnew technologies

When a new technology becomes available, creative people immediately leverage it to make incredible discoveries!

卡尔库洛肾Kidney stoneChinese

Even more so when you’re a

DOCTOR

Understanding a foreign language is great.

Especially when you need to applyCPR

Who doesn’t need an extra hand in the kitchen?

5.0 SMALL PLEASURESBeyond the “magical” solutions that save lives, there are other small pleasures that help us feel connected.

“Daddy, my nose is running.”

Hearing that my grandmother thinks I’m pretty. That my father is proud of me. Or hearing my godson say his !rst sentence:

It’s all too beautiful to fade away...

5.0 SOLUTIONSHow can we build connections, without creating monsters?

Technology that respects time Use the “Do not disturb” and “Snooze” functions.At all costs - avoid letting the user know when messages were read!

Technology that respects context Enable users to set limits

according to their context. Your mobile phone could block calls when it knows you’re in a conference.

Technology that is not disruptiveNoisy stimuli can be very aggravating. The ideal: gradually attract the user’s attention with a blinking light, then vibrations and if all else fails, a progressively louder ringtone.

If you leave your mobile in your box more often, you just may enjoy it more the next time you use it.

Thank you!

ReferencesThe Role of Dopamine http://kristapeckms.com/2013/01/dopamine-internet/

Internet Gratifications and Internet Addiction: On the Uses and Abuses of New MediaIndeok Song, Robert Larose, Matthew S. Eastin, and Carolyn A. Lin. CyberPsychology & Behavior. August 2004, 7(4): 384-394. doi:10.1089/cpb.2004.7.384.

Loneliness, Social Contacts and Internet Addiction: A Cross-lagged Panel StudyMike Z. Yao, Zhi-jin Zhong Computers in Human Behavior, Volume 30, January 2014, Pages 164–170http://dx.doi.org/10.1016/j.chb.2013.08.007

A Study to Evaluate Mobile Phone Dependence Among Students of a Medical College and Associated Hospital of Central IndiaIndian J Community Med. 2010 April; 35(2): 339–341. doi:  10.4103/0970-0218.66878 PMCID: PMC2940198Sanjay Dixit, Harish Shukla, AK Bhagwat, Arpita Bindal, Abhilasha Goyal, Alia K Zaidi, and Akansha ShrivastavaCopyright © Indian Journal of Community Medicine

The Phone That Wasn't There: 11 Things You Need to Know About Phantom VibrationsROBINSON MEYERJUL 10 2012, 3:59 PM EThttp://www.theatlantic.com/technology/archive/2012/07/the-phone-that-wasnt-there-11-things-you-need-to-know-about-phantom-vibrations/259638/

Effet de la dopamine (French only)http://www.info-tabac.ca/bull25/chimie.html

Mobile video: http://vimeo.com/8118831

Images: http://www.unsplash.com

Thanks!Samuel MarchandBaptiste MacairePatrick WilliamsJean-Yves PerrodinFrédérique MalignonThe Creative Mornings team