Transcript
Page 1: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Connecting the Dotsbetween

Twitter & The SaleSarah Worsham

Sazbean Consulting

with special thanks to SMCD & the Detroit Public Library

Page 2: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Constantly Evolving

photo by ranko @ Flickr CC - http://www.flickr.com/photos/raneko/4203965136/

Page 3: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Why Measure?photo by aussiegall @ Flickr CC - http://www.flickr.com/photos/aussiegall/286709039/

Page 4: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Set

your

Goal

photo by viZZZual.com @ Flickr CC - http://www.flickr.com/photos/vizzzual-dot-com/2655969483/

Page 5: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Create a

Social MediaPlan

idea of home base, outposts & passports from Chris Brogan - http://www.chrisbrogan.com/

Page 6: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Figure out whatto

Measure

photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/

Page 7: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Attention

photo by kalandrakas @ Flickr CC - http://www.flickr.com/photos/eelssej_/463902828/

Page 8: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Influence

photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/

Page 9: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Sentiment

photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/

Page 10: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Conversions

photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/

Page 11: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Where did you hear about us?

image by http://mark-hayward.com/2009/03/03/measuring-social-media-return-on-investment/

Page 12: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Toolsphoto by Sarah Worsham © All rights reserved

Page 13: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Ford

http://fiestamovement.com/

Page 14: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Biggby Coffee

http://www.bhappylounge.com/

Page 15: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

http://mangolanguages.com

Page 16: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

photo: http://commons.wikimedia.org/wiki/File:Skillman_Branch_Detroit_Public_Library.jpg

Discussion Exercise

Page 17: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Questions?Any

photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/

Page 18: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Crafting a Successful Social Media Strategy Webinar

April 14th 12-1pm, $30

Measuring Social Media Success WebinarApril 21st 12-1pm, $30

sazbean.com/eventsuse discount code MarchSMCD for $5 off each

Good only if you register in the next 10 days!

To Learn More:

Page 19: Connecting the Dots Between Twitter & The Sale

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Connect with me...

SazbeanConsulting.com

Blog: Sazbean.com

Twitter.com/sazbean

Facebook: www.facebook.com/sazbean

LinkedIn: http://www.linkedin.com/in/sazbean

[email protected]


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