Connecting Vehicle, OEM and Component manufacturers to technology providers, helping optimize efficiency, quality and costs
July 7-9, 2015 at CTC, Chennai INDIA
Presentation theme DD.MM.YYYY 2
Agenda
– Introduction to Messe Frankfurt Group and its interest in the Automotive
Engineering Show
– Automotive Industry in India
– Chennai – The automotive city
– Brief facts about the Automotive Engineering Show
– Marketing Plans
– Who you can expect to meet
– Past shows
2
Introduction of “Messe Frankfurt Group”
4
Frankfurt, city of trade fairs –from a medieval market place to a global trade fair player
City
of F
ran
kfu
rt
(Fra
nco
nofo
rd)
CIR
CA
794
Automotive Engineering Show
5
11th century
1150 establishment of the Autumn Fair as “Crop Fair”
1240 Emperor Friedrich II granted a privilege to the Autumn Fair and
declared Frankfurt as the first trade fair city during the siege of
the Italian city of ASCOLI
Frankfurt, city of trade fairs –from a medieval market place to a global trade fair player
13th century
Old
est d
escrip
tion
ab
ou
t trad
e fa
ir
Held
in F
ran
kfu
rt
1330: Emperor Ludwig IV granted a privilege to the Spring Fair (wine and wool)
and from then onwards, the spring and autumn fairs has become the basic
structure of our consumer trade fairs upto the present
Automotive Engineering Show
6
In 1907, the cornerstone of today’s Messe Frankfurt GmbH
was founded with the investments of the City of Frankfurt and
the State of Hessen
Back then, merchants and businessmen met at the ‘Römer’
a medieval building in the heart of the city that served as a
market place
20th century
15th to late 19th century
With its imperial privileges Frankfurt finally becomes
a centre of international trade Trade fair at Frankfurt around A.D.1500
THEN NOW
Automotive Engineering Show
7
The Present
Leading trade fair generating around €550
million in sales
Welcomed more than 78,550 exhibitors
and 3.57 million visitors at our 120 fairs
in 30 locations worldwide in 2014
In Germany, 36 exhibitions were held in
2013 with more than 38,000 exhibitors
and 2.1 million visitors
Automotive Engineering Show
8
The present… (contd)
With 10 exhibition halls and a conference
centre the Frankfurt exhibition grounds
cover 578,000 square metres
With 28 subsidiaries, 5 branch offices, over 2200 staff worldwide
50 Int’l Sales Partners around the globe
Shareholders: -City of Frankfurt am Main (60%)-State of Hesse (40%)
Automotive Engineering Show
9
Messe Frankfurt: Success through Concentration on Core Competencies
Consumer Goods & Leisure
Ambiente, Paperworld, Beautyworld, Christmasworld
Textiles & Textile Technologies
Heimtextil, Interstoff, Texworld, Intertextile, Techtextil
Technology & Production
ISH, Light+Building, IFFA, Texcare
Mobility & Infrasturcture
Automechanika
Entertainment , Media & Creation
Prolight & Sound & Musikmesse
Automotive Engineering Show
10
Globalization of Messe Frankfurt
1987 1990 91 94 98 01 03 09Interstoff Asia Hong Kong
Tokyo
Atlanta
Hong Kong
São Paulo, Mumbai
Istanbul,Seoul,Mexico
City
Paris,Moscow,
Dubai, Shanghai,
Beijing
First foreign trade show
Founding of subsidiaries
MFNETaiwan
Buenos Aires
0299
Milan
06
Guangzhou, Georgia
Automotive Engineering Show
11
Board of Management
Uwe Behm(Member of the Board of Management - since Nov 2006)
Wolfgang Marzin(Chairman of the Board of Management - Apr 2010)
Detlef Braun
(Member of the Board of Management – since Oct 2004)
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12
Extended Board of Management Messe Frankfurt
Stephan Buurma
(Member of the
Extended Board of Management
- since Jul 2010)
Kalus Munster-Muller
(Member of the
Extended Board of Management
– since Jul 2010)
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13
Messe Frankfurt worldwide
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14
Our Subsidiaries
GERMANY
Mesago Messe Frankfurt GmbH, Stuttgart
EPOC Messe Frankfurt GmbH, Frankfurt
Accente Gastronomie Service GmbH
Messe Frankfurt Medien und Service GmbH
EUROPE
Messe Frankfurt Italia, Milano
Messe Frankfurt France, Paris
Messe Frankfurt RUS O.O.O., Moscow
Messe Frankfurt Istanbul L.S., Istanbul
ASIA
Messe Frankfurt (H. K.) Ltd., Hongkong
Messe Frankfurt (Shanghai) Co. Ltd., Shanghai
Guangzhou Guangya Messe Frankfurt Co Ltd
Messe Frankfurt New Era Business Media Ltd, Taiwan Branch
Messe Frankfurt New Era Advertising (Shenzhen) Co. Ltd.
Messe Frankfurt Trade Fairs India Pvt. Ltd., Mumbai
Mesago Messe Frankfurt Corp., Tokyo
Messe Frankfurt Korea Ltd., Seoul
AMERICA
Messe Frankfurt Inc., Atlanta
Messe Frankfurt Mexico, S. de R.L. de C.V.,
Mexico City
Indexport Messe Frankfurt S.A., Buenos
Aires
AFRICA
South African Shows Messe Frankfurt (Pty)
Ltd.
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15
Messe Frankfurt – We make markets. Worldwide
Automotive Industry in India
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Major Automotive hubs in India
SOUTH: Chennai, Bangalore
Ashok Leyland
BMW India
Caterpillar
Royal Enfield
Ford India
Hyundai Motors
Mitsubishi
Toyota Kirloskar
TVS Motors
Tafe Tractors
Renault Nissan Automotive
At DD.MM.YYYY
WEST: Maharashtra and Gujarat
Bajaj Auto
Fiat India
Force Motors
General Motors
JCB
Jaguar Land Rover
Piaggio Vehicles
Kinetic Engineering
Mahindra & Mahindra Automotive
Mercedes Benz
Premier Automobiles
Skoda India Auto
Tata Motors
Volkswagen India
NORTH: Delhi NCR
Bajaj Auto
Eicher Motors
Harley Davidson
Honda Cars, Honda Siel
Hero Motocorp
Maruti Suzuki
Yamaha
(Mumbai, Pune, Nashik,
Aurangabad)
(Delhi, Gurgaon,
Pantnagar, Pithampur)
(Chennai, Bangalore,
Hosur)
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The automotive hub of Chennai
Chennai is India’s 2nd largest industrial city
and a hub of ancillary engineering units. It
is one of the most heavily concentrated
centers of Auto Vehicle and Component
manufacturing facilities in this part of the
world and fondly referred to as the “Detroit
of Asia”
30% of India’s 4-wheeler
and 35% of automobile
components are
manufactured in Chennai.
CHENNAI
Bangalore
Major Automotive Manufacturers in Chennai
Vehicle Manufacturers
Ashok Leyland
Ashok Leyland - Nissan JV
BMW
Daimler
Ford
Hindustan Motors
Hyundai
Mitsubishi
Nissan
Peugeot - Citroen
Renault
Royal Enfield
TAFE Tractors
Yamaha
Auto component manufactures
Mando India Limited
Tube Products of India
Bharat Forge
The TVS Group (TVS)
TI Cycles of India
Visteon
Caterpillar
India Pistons
Wheels India
Federal-Mogul
Sundaram Clayton
Brakes India
Rane Madras
Takata
SEW Eurodrive India
Machino
JKM Daerim
Ennore Foundries
Naza
BorgWarner Thermal
ZDPL—YAPP Automotive
Bavina Industries
Avalon Technologies
Iochpe Maxion
Wabco-TVS
Delphi-TVS
Hidromas
Major Tyre Manufacturers
Apollo Tyres
Bridgestone
Dunlop / Falcon Tyres
JK Tyres
Michelin
MRF
Automotive Engineering Show
The Automotive Engineering Show
Automotive Engineering Show 21
Show objective - Creating the platform for interaction
“Connecting sellers and users of Manufacturing Technology in the
Automotive domain.”
– Promoting Investment in Technology
– Helping Indian OEM and Tier companies identify, choose and deploy
appropriate technology in their plants to optimize costs, increase productivity
and enhance quality.
– Bringing the best to use in Indian plants
– Helping technology companies showcase their solutions to the right profile of
users.
Automotive Engineering Show 22
The need for a show like this
Today Manufacturers face
challenges:
• Cost Pressure
• Consumer Expectation
• Safety Concerns
• Increasing Competition
• Quality Concerns &
Sustainability
To remain competitive, they
need to AUTOMATE,
INTEGRATE, MODERNIZE…
An automotive plant is a highly collaborative
place where different subsystems work in
perfect tandem. AES has allowed
manufacturing technology players to display
relevant solutions.
Automotive Engineering Show 23
Basic facts of the fair
Fair Dates 7 – 9 July, 2015
Opening Hours 10:00 – 18:00 hrs
Location Chennai Trade Centre, Nandanbakkam, Chennai INDIA
Exhibition Space 6,160 sqm gross
Exhibitors 150 (estimated)
Visitors 5,500 (estimated)
Visitor Profile Original equipment manufacturers (vehicle manufacturers)
Third-party manufacturers
Component manufacturers from tier 1, tier 2 and tier 3 manufacturers
Managers from planning, quality, design, production and capital procurement
New projects heads
Maintenance / R&D department heads
Engineers from the assembly line
Technology managers
Admission Fee: Only for trade visitors (Entry free)
Product Groups on display
24
Production Equipment - Press Shop equipment / Sheet metal cutting and forming machine tools,
Welding equipment, Jigs and Fixtures etc.
Assembly Line Equipment - In-plant handling systems / Floor and overhead conveyors / Cranes
and monorails / Robotic Gantries, Paintshop equipment etc.
Manufacturing Automation - PLC, inverters, Switching devices, SCADA, HMI, Process control
systems, Monitoring equipment, Sensors, Machine vision equipment etc.
IT solutions in Automotive design, development, planning and manufacturing - Digital
Manufacturing, CAD / CAM / Design, PLM etc.
Testing & Measurement - Precision measuring machines, Coordinate measuring machines /
Precision gauging, Quality inspection systems, Test Chambers, Software etc.
Motion Control - Linear Drives / Motion guides / Gears, Motors & Mechanical Transmission
Systems / Servo motors / Pulleys etc.
Other functional elements in the Production Process - Adhesives and sealants, Coding and
Marking Equipment, Casting and Forging etc.
Automotive Engineering Show
Automotive Engineering Show 25
Typical profile of visitors
Thousands of users from the rich Automotive district of Chennai (including Oragadom, Sriperumbudur, Ennore, Chengulpet) Hosur as well as Bangalore etc. will visit the show.
Middle level Production executives are in focus. Typically Plant Managers, Design Engineers, QC, Maintenance Engineers, R & D, Planning, Procurement, Manufacturing Engineering, Capital purchase, Equipment Specifiers / consultants for New projects etc.
You can expect Original equipment manufacturers (OEMs), Third-party (outsourced processes) manufacturers, Component manufacturers from tier 1, tier 2 and tier 3, Machine builders and System Integrators will form the major chunk of all attendees.
Large section of small / medium enterprises and job-work / third party machining units.
The event’s collaborative nature enables participants to learn from one another. Visitors return home: … inspired with new ideas for optimizing their plant operations … with ideas for potential upgrading of their equipment … with a valuable network on a managerial level
Marketing Plan
Online Press Releases – Chennai,
Coimbatore, Bangalore
Active publicity during company’s
other shows-
SPS-Motek-Control
ACMA-Automechanika
30000 General invitations – All India
12000 Show Preview to South
6000 Direct invitation cards to specific
audience in Chennai
Outdoor Hoardings –
Bangalore
Mumbai - Pune Expressway
Hosur - Bangalore Highway
Coimbatore
….Contd…
An extensive campaign of promotions
ensures the Automotive Engineering
Show attracts the RIGHT profile, RIGHT
number and RIGHT level of buyers to
the show.
Automotive Engineering Show 26
Marketing Plan
…Contd…
Promotion through Exhibitors:
Invitation Cards
VIP Invitations
Personalized Signatures for
exhibitors
Associations invitations
SMS Reminders
FM Radio
Third-party web registrations
Linkedin Advertisements
Concentrated Social Media Activity
Newspaper advertisements
Over 300 K Mass E-mailers
Press meeting
Trade journal ads, write-ups and
mailing activity
An extensive campaign of promotions
ensures the Automotive Engineering
Show attracts the RIGHT profile, RIGHT
number and RIGHT level of buyers to
the show.
Automotive Engineering Show 27
Past show glimpses
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Past show glimpses
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Past show glimpses
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Past show glimpses
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Past visitors – attended by every OEM and Tier vendor: perceived an automotive community event
OEM who have visited the event (Vehicle Manufacturers)
Ashok Leyland, Bajaj Auto, BMW, Fiat India, Force Motors, Ford Motors,
General Motors India, Mahindra & Mahindra, Maruti Suzuki, Hyundai Motors,
Piaggio Vehicles, Renault-Nissan, Tata Motors, Volkswagen India
Tier 1/2 vendors who have visited the event (Component Manufacturers)
Amalgamations group, Automotive Stampings, BEHR India, Bharat Forge,
Bosch Chassis, Caterpillar, Eaton, Endurance Technologies, Gabriel, Federal
Mogul, Harita Seating, Indo Schottle, Johnson Controls, Kirloskar Oil Engines,
Lear Corporation, Minda Valeo, Rinder, Rane group, RSB Transmissions,
Setco Automotive, Stokota, Sundaram Clayton, Tata Autocomp, Varroc,
Visteon, TVS Group, Wheels India, ZF group,
Practically every major manufacturer attends the event
Automotive Engineering Show 33
Visitors to the Automotive Engineering Show have included some of the largest companies by revenue
2 & 3 Wheelers companies like Hero MotoCorp Ltd.,(23943.6 Cr.), TVS Motor Company
Ltd.,(7434.24 Cr.) and Bajaj Auto Ltd.,(20201.26 Cr.)
Cars & Jeeps companies like Mahindra & Mahindra Ltd.,(59853.22 Cr.) and Maruti Suzuki
India Ltd.,(36934.2 Cr.)
LCVs/HCVs companies like Ashok Leyland Ltd.,(13359.55 Cr.), Tata Motors
Ltd.,(166316.27 Cr.) and Force Motors Ltd.,(3070.31 Cr.)
Batteries companies like Exide Industries Ltd.,(5360.13 Cr.)
Drive Transmission - Wheels companies like Wheels India Ltd.,(2079.83 Cr.)
Electrical companies like Motherson Sumi Systems Ltd.,(14921.1 Cr.)
Engine Parts companies like Sundram Fasteners Ltd.,(2801.04 Cr.) and Bosch
Ltd.,(8479.65 Cr.)
Susp. & Braking companies like Amtek Auto Ltd.,(2454.3 Cr.) and Sundaram Clayton
Ltd.,(8343.55 Cr.)
34
About new developments
32%
About Product variants
20%
Initiate new business relations
14%
Maintain business relations
7%
Expand specialist
knowlwdge7%
Compare competitors
6%
Prepare purchasing decisions
4%Exchange experience
4%
To know market
situation3%
Conduct purchases
3%
Automotive Engineering Show
Visitor Analysis
Analysis from visitor
interviews taken over the
past shows:
“What are you here to
see?”
35Automotive Engineering Show
24.09%
14.94%
13.31%
13.01%
12.40%
10.26%
7.11%
4.88%
OEM
Tier Vendor
Other
Component Supplier
Machine builder
Technology provider
System Integrator
3rd Party manufacturer
Visitor Analysis
Analysis from visitor
interviews taken over
the past shows
“What is the nature of
your business?”
Automotive Engineering Show 36
Source: Arial Regular 8 pt, set flush right
Visitor Analysis
Analysis from visitor
interviews taken over the past
shows
“What is your position in your
organisation?”
Automotive Engineering Show 37
Source: Arial Regular 8 pt, set flush right
Visitor Analysis
Analysis from visitor
interviews taken over the past
shows
“Which department do you
work in?”
Automotive Engineering Show 38
Vision
Automotive Engineering Show will become the preferred platform for all
technology companies to meet the automotive community.
International participation
– 2015 will see 20% exhibitors in the International pavilion. Foreign technology
companies coming to tap Indian OEMs and Tier companies.
Taking the show overseas
– 2016 will see the Automotive Engineering Show being held in Mexico and
South Africa – fastest growing automotive hubs in the world.
Captive audience
2017 will see the Indian edition alongside with the ACMA-Automechanika at
New Delhi, thus opening a new world of opportunity for participating
exhibitors.
Automotive Engineering Show 39
Past exhibitors
The event has attracted the biggest names in Technologies used in Vehicle and
Component plants:
Siemens Ltd, Demag Cranes & Components (I) P. Ltd., Bosch Ltd., GW Precision
Tool India Pvt. Ltd., Henkel, Honeywell, Eural Gnutti spa., Barco Electronics Systems
(P) Ltd., Rockwell Automation, Gudel India , Jyoti CNC and Automation, Messung
Systems – Mitsubishi Electric, ABB Ltd., GE Fanuc, Tektronix, Taikisha, Tata
Consultancy Services, Mitutoyo South Asia, Yaskawa Motoman Robotics, Fraunhofer
Institutes, Germany, Sick India, Cummins India Limited, B & R Industrial Automation,
SAP India / KPIT Cummins, Mahindra Composites, , Diab Group, Pepperl & Fuchs ,
Larsen & Toubro, Anest Iwata Motherson, SHUNK Intec, Difacto Robotics, KUKA
Robotics, Honeywell Automation Trumpf India, Godrej Material Handling, Steinbichler
Vision Systems Pvt. Ltd. and many more.
Messe Frankfurt’s Acquisition
Messe Frankfurt Aims to consolidate its position as the leader in Automotive Shows Worldwide
41
Other Automotive Shows by Messe Frankfurt:-
Automotive Engineering Show (Chennai, Pune)
Capas (Chengdu)
Johannesburg International Motor Show (Jo’burg)
Since 1972
Since 2008
Automotive Engineering Show
More acquisitions
and new shows
being announced
Automotive Engineering Show 42
What the acquisition brings to the show
The acquisition has brought with it a fresh perspective, organizing
structure, promotional budgets and changes the course of the show’s
future.
New processes, new methodology.
A distinct change in the way the show is perceived.
Expectations of the visiting industry have increased.
Tremendous Reach at an International level.
More investment in Marketing, On-site arrangements etc. to make the show
be better known and look better.
Automotive Engineering Show 43
Vision
Automotive Engineering Show is set to become the preferred platform for
all technology companies to meet the automotive community.
International participation
– 2015 will see 20% exhibitors in the International pavilion. Foreign technology
companies coming to tap Indian OEMs and Tier companies.
Taking the show overseas
– 2016 & 2017 will have the Automotive Engineering Show being held in
Mexico and South Africa respectively– growing automotive hubs in the world.– This is set to be a historical 1st export of an Indian tradeshow
Captive audience
AES will now be held alongside with the Automechanika fairs, starting in
Mexico and then at New Delhi in 2017 onward, thus opening a new world of
captive opportunity for participating exhibitors.
Automotive Engineering Show 44
Next Plans – Expanded Profile
AESAutomotive Design and R&D - Safer,
Cleaner & efficient future vehicles
New Plastics and Composites
Technology of Connected vehicles
Technologies for Automated / Electric / Hydrogen vehicles
Automotive Plant Equipment and
Systems - Helping lower costs;
increase productivity and improve
quality
AES in its current form
Technologies in the vehicle and component manufacturing
plants
"Manufacturing Excellence Showcase" from a prominent OEM
or Tier 1 supplier
Manufacturing IT - Software &
systems in automotive
manufacturing
Digital Factory
Design tools CAD / CAM / CAE
Integrated business functions
Product Lifecycle Management
Manufacturing Execution System
Automotive Surface & Coatings Technology in Surface Preparation, Coating and Painting
Automotive Engineering Show 45
How it will shape up
International
promotion through
MF subsidiaries
• Larger Geographical
coverage
More inclusive
Exhibit Profile
• More exhibitors
• Well represented
show
Robust Internal
systems
Budgets for
promotion
• Better reach in the
industry
Co-location with
another
Industry leading
show
(Automechanika)
• Special VIP
invitations
EFFECTIVE
SHOW THAT
THE INDUSTRY
LOOKS
FORWARD TO
Space participation options
Option 1: Standard shell scheme (constructed stall):
Rs. 10,500 / € 140 per sqM
Deliverables: Stand area (min. 9 sqm.)
• Back walls & side walls (white)
• Carpeting
• Fascia board, counter table, chairs, electric socket
(5/15 amp), spot lights, waste basket
-x-
Option 2: Bare Space (space only):
Rs. 9,500 / € 130 - per sqm
Deliverables: Stand area (min. 24 sqm.)
• Only Chalk-marked Bare area.
• Exhibitor have to construct their own designed
stall.
• All requirements such as Carpet, Electrical
connection and furniture are to be requisitioned.
-x-
Rs. 2000 / € 40 Compulsory Directory Listing
Security Deposit (Refundable) - 10% of Space Rent
Automotive Engineering Show
Booth dimensions
Shell scheme booth:
Booths are constructed using standard
white polychem panels made of plywood
as per dimensions shown alongside.
Please note nailing / screwing or in any
way damaging this material may lead to a
penalty from the official stand contractor,
which will be borne by the exhibitor.
Posters and product information can be
pasted using double-sided tape or hung on
a picture clamp available with the
organizers.
47Automotive Engineering Show
Automotive Engineering Show 48
Testimonials
Mr. M. M. Singh, Managing Executive
Officer – Production, Maruti Suzuki India“I am glad to be here. These type of events where
auto manufacturers & equipment manufacturers
get an opportunity to see each other & really have
a cluster where you can come and see things that
are going on. I think it is a great opportunity for
OEM’s like us.”
Mr Mukund Mavalankar, Director-
Technical, Bharat Forge“Keep going. Such meetings help generate ideas to
keep accelerating by using less and less resources
and efforts to make the automotive industry lean
and Progressive.”
The Exhibition Centre – Chennai Trade Centre
Chennai Trade Centre is a “state-of-
the-art” Exhibition Complex, with Air–
Conditioned halls and
located at a prime location
Nandanbakkam in an area of 25 acres
of land with all required support
services and parking. A premium
Exhibition complex, it acts as a
magnet for buyers from the
automotive
region. It is located just 3 km from the
International / domestic airport and
close to several star hotels.
Automotive Engineering Show
Conclusion
If technology solutions are directed to help manufacturers achieve
manufacturing goals;
If latest processes are understood and adopted by automotive plant
engineers;
We have the vision; the ability and the will to make India the
manufacturing superpower of tomorrow
Automotive Engineering Show.
Connecting, Inspiring and Recognising the people behind this industry,
IMPACTING THE FUTURE OF AUTO MANUFACTURING IN INDIA!
Automotive Engineering Show
Thank you for yourattention!