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Conservation, Cowboys and Cows
Nancy Labbe, Senior Program Officer, Ranching and Conservation
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Conservation - Who is WWF?
Cows - Why is WWF concerned about the Sustainability of the Beef Industry?
Cowboys – How are we protecting grasslands?
What are we doing?
Overview
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Who Are We?
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Goals include• Halt deforestation and protect grasslands.
• Improve fish stock levels and marine habitats
• Achieve water security for people and nature
• Freeze the footprint of food
• Reduce global GHG emissions by 5 gigatons
• Save wildlife.
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Northern Great Plains:America’s greatest conservation opportunity
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Global Temperate Grasslands
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North America’s Grasslands
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• Top 25 in U.S.• Big 10 in Canada
1
23
4
Where?
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Why Does WWF Care
About Beef?
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Grasslands Produce Beef
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palm oil cotton biofuels pulp & papersugarcane
sawn wood dairy beef soy
farmed salmon farmed shrimp tropical shrimp whitefishtuna
low trophic level species
Priority commodities
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What Are We Doing?
• Roundtables for Sustainable Beef
• Pilot Projects for Sustainable Beef Production
• Sustainable Supply Chain Development with Corporations
• Sustainable Beef Workshops
• On the Ground Projects with Ranchers
• Conservation Finance with Banks
• Tribal Programs
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Questions?