Download - Consumer Durables MMS B
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CONSUMER DURABLESCONSUMER DURABLES
Shradha Jhawar 07 Kashmira Shastri
29
Reena Salunke 57 Rachna Varun
51
Gaurav Sharma 28 Vivek Shinde
58
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ROADMAP
Introduction
History
Segmentation-Target-Positioning 4Ps
SWOT
Competitors
Recommendations
Future
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INDIAN CONSUMER DURABLES INDUSTRY
White Goods
Brown Goods
Consumer Electronics
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KEY TRENDS DRIVING GROWTH
Income Growth
Availability of financing
Increased affordability
Increasing share of organised retail
Entry of heavyweight retail players
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HISTORY
Established in 1891 in Eindhoven, theNetherlands, Philips & Co. was founded to meet
the growing demand for light bulbs
Established as Philips Electrical Co. (India)Pvt Ltd, in India at Kolkata (Calcutta) in 1930
In 1957, the company is converted into apublic limited company, renamed Philips India
Ltd
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To establish consistent global presence, in
1995 hilips introduced the first global
campaign under the tagline Lets make
things better
hilips is organized in a number of
sectors: hilips Consumer Lifestyle(formerly hilips Consumer Electronics
and hilips and ersonal Care), hilips
Lighting and hilips Healthcare
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In 2008, the total estimated value of
hilips brand increased by 8% to US 8.3
billion and was ranked the 43rd mostvaluable brand in Interbrands 2008
ranking of best global brands
hilips today is the leading lifestyle and
healthcare company in India.
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TARGETI G
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POSITIONING
Experience music
and video - anytime,
anyplace
All your
entertainment on
the go
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PRODUCT
Technical Details
30GB* to store up to 15000 songs or 8400 pictures
Enjoy 3 and W playback
Large backlit colour display for comfortable viewing
anywhere
Touch sensitive keys for intuitive control
Super Scroll navigation finds songs in a simple, fast way
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FEATURES Control playback while browsingyour music and photo library
icture viewing on 2-inch 65K colour
LC
Enjoy up to 15-hour music playtime
Auto-synch with Windows edialayer
assive noise isolation headphones
included, providing better sound at
lower volumes and extend battery
playtime Boxed-product Weight: 908 g
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PROMOTION
Mass Selling
Advertising Internet, rint edia
ublicity - which is F EE Sales Promotion
Free Trial to get the Customer to try the roduct
Commission to the etailers
Personal Selling Direct contact person2person with a otential
Customer
Sometimes for large industrial sales
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PRICE ???
sell at a high price and make a lot of
profit in the short term is the
strategy
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COMPETITORS
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COMPETITORS
Variety of digital 3 players available in the
market
Three main types of 3 players:
1. CD layers
2. Flash Based 3 layers3. Hard Drive Based 3 layers
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CONTD ..
Several well known brands have created a nichein the digital 3 players market
The most prominent are:
1) Sony MP3Player
2) SanDisk MP3Player
3) Transcend MP3Player
4) Creative Zen MP3
P
layer5) Apple - iPod Nano
6) Microsoft Zune Black
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CONTD ..
Philips competitors are:
1. Creative Zen 32GB P3 Player
2. icrosoft Zune Black 30 GB Digital edia
Player
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FEATURES AND COMPARISIONS
Apple - iPod Touch is so far the best
You Tube and Web Browser are the uniquefeatures of this player
Saves upto 1750 songs, 15 hours of videoand a colored LCD touch screen display.
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OTHER COMPARISIONS
Audio
Interface
Battery
Image
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SW T ANALYSIS
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SW T ANALYSIS
STRENGTHS WEA KNESSES
G EAT DESIGN,LIGHT
WEIGHT. G EAT E Y,L W
PRICE.
REC RDING
CAPABILITY.
CHARGERAND BATTERY
LIFE.
SL W AND EFFECTIVE
S UND.
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OPPORTUNITIES THREATS
NEW GENERATI N
PRODUCT.
ULTI FUNCTIONAL.
COMPETITORS
CHANGING
TECHNOLOGY
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FUTURE OF PHILIPS
Motivation to innovation
Look out for motivated people and employees
Believe in turning concepts to reality
Improving peoples lives
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Integrates technologies and design
Bringing the world fine electronic and chiptune
music
Cost effective events.
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CONCLUSION
Philips go gear player performs pretty decently.
The audio quality is good.
Bluetooth support will be appreciated.
The quality is also upto the satisfaction level
In short the Philips Go Gear is an enjoyableexperience, inspite of the fact that the full bodysound control needs a little improvement.
It is easy to download many songs at sametime.
And also needs to improve on larger display.
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Thank you!