Download - Consumer is the NEW MEDIA
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@fanzures #SMSummit2015
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WELCOME TO THE FUTURE
WHICH IS NOW
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SPEED IS THE NAME
!
OF THE GAME
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CONSUMER IS EVOLVING
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WELCOME #SMSummit2015
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Consumer is the New MEDIA
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WHO WATCHED
TV THIS WEEK?
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COULD YOU PLEASE RECALL
AN AD?
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75% does not remember a
TV AD at 1st mention
Bain & Co. 2014 Media Study
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CONSUMER is the
NEW MEDIA
!
LET ME START BY TELLING YOU
A STORY
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IS DEAD?
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WHY KODAK
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Digital Camera Smartphone Photo App.
SILENCE
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SILENCE KILLs BRANDS
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MAKETING is all about
Conversations
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CONSUMER MASSIVE
VEHICLE OF
COMMUNICATION
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Is all about conversations
Social Media
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Is all about conversations
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NEW? CONVERSATIONS
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30,000 Yrs.
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¿WHY WE TALK?
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What make us TALK?
What make your consumer talk about your BRAND?
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“We talk to build ourselves Before others” FERNANDO ANZURES
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CRAZY
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SLIDE TAKEN FROM WOMMOLOGY in SLIDESHARE
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SOCIAL CURRENCY? HAVE YOU HEARD ABOUT THE TERM
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SOCIAL CURRENCY THE ART OF MAKING PEOPLE SPEND
THEIR VOICE TOWARDS YOUR BRAND
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SLIDE TAKEN FROM WOMMOLOGY in SLIDESHARE
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ONE GOOD AND ONE
BAD NEWS www.fernandoanzures.com
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impacts
3,000 www.fernandoanzures.com
THE BAD NEWS
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10,000
brands
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6% Brand recall
www.fernandoanzures.com
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NEW GENS
Y
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SELFIE
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SHARING
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NEW
NEED
S
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SURVEY 500+ Y GEN
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Lack of atention CONCENTRATION RATIO from 5mins. to 7segs Fuente: Media Bistro 2011
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Attention Economy Michael Golhaber
www.fernandoanzures.com
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Z Generation
www.fernandoanzures.com
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Philip Kotler
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THE ERA OF
MAKING PEOPLE
TALK
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SOCIAL +
T E C H N O L O G Y
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8.5 10
TRUST ON WOM Global research study 2013
OUT OF
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Andy Sernovitz WOM Marketing “El arte de escuchar, entender y generar conversaciones”
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Martin Lindstrom Word of Mouth IS Simply the most powerful Marketing tool available
“The Brain activates parts only possible to Activate with a friend recommendation”
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Martin Lindstrom
90% of human interactions Is not ON-LINE
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Jonah Berger
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1 Is all about the STORY
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S STORYTELLING
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“Marketing is not longer about the
products you sell but the stories you tell”
www.fernandoanzures.com
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THEM PART OF THE STORY 2 INVOLVE PEOPLE AND MAKE
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BLAKE MYCOSKIE SOCIAL CAUSE
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SOCIAL CAUSES SPREAD FASTER
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ONE FOR ONE
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3CREATE
UNIQUE EXPERIENCES
www.fernandoanzures.com
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WORD OF M O U T H
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FROM LIKE TO BUY 4
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JACK MA
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A brand That speaks by itself
5 CREATE
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RECRUITING – CREATING TRIBES –
GENERATING CONVERSATION –
EMPOWERING SHARING
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DESIGN WOM
PRICE
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How to launch a Book and become a best seller in 9 months w/o big
marketing investments?
-‐ CreaUng a Community -‐ Joining the ConversaUon -‐ Giving them reasons to talk about the book -‐
Reward them -‐ Involve them -‐ Facilitate the Purchase
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FISH WHERE FISHES
TWEETS
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EMPOWER USER, EXPLOD THE SOCIAL MEDIA POWER
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HOW TO DOUBLE
EVENT ATTENDANTS
IN ONE YEAR?
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HOW TO DOUBLE UP
AGAIN?
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¿YOUR BRAND FINISHES in
CONVERSATION TABLES?
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On-line W/O off line IS
outline
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Today CONSUMER Is the MEDIA ON LINE W/O FF LINE is OUTLINE
MOVE FROM LIKE TO BUY STORY TELLING + CONTENT MARKETING
EXPERIENCE + SERVICE WOM BOOSTERS
FIND YOUR PURPLE COW AND CREATE A TRIBE AROUND IT
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Thanks and lets keep TALKING. @fanzures ,
www.fernandoanzures.com
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Consumer is the New MEDIA