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Consumer Society / Shopping
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Roman Dress
Tunic Toga
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Karl Marx (1818 - 1883)
„The pursuit of luxury or positional goods while others go hungry is unjust”
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Two main institutions of the consumer society
- Advertising
- Consumer credit
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Credit cards
- The inventor of the first bank issued credit card was John Biggins in 1946.
- Diners Club Card
By 1951 - 20000 cardholders.
- American Express
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The future of credit cards
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Shopaholics
Retail therapy / Buyer’s remorse
Happy shopper: Personified by Isla Fisherin the movie Confessions Of A Shopaholic
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The history of online shopping
- 1990 The first WWW server and browser
- 1994 Online banking and online pizza shop
- Netscape’s SSL encryption of data transfer
- First online shopping system
- 1995 Amazon and Ebay
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Advantages / Disadvantages
Advantages
- Shop 24/7- Comfort of you own home- A lot of stores- Discount coupons- Endless supply
Disadvantages
- No cash most of the time- No touch and try on- Returning merchandise is difficult- Shipping and handling cost
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Thank you for your attention