Download - Content & Context: Content Strategy for a Mobile World (Karen McGrane, Bond Art + Science)
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Content Strategy for a Mobile World
Karen McGrane
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CONTENT IN A ZOMBIE APOCALYPSE
@karenmcgrane
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WEB
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MOBILE
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TABLETS
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SMART TV
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IN-CAR
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STAR TREK COMPUTER
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WATCHES
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STADIUM SCOREBOARDS
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DIGITAL SIGNAGE
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REFRIGERATOR
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TOAST
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CONTENT
EMAILINTRANET
SOCIAL MEDIA
MICROSITES
MOBILE WEBWEBSITE
TABLET APPS
MOBILE APPS
BLOGS
SMART TV
IN-CAR SYSTEMS
GOOGLE GLASS
DIGITAL SIGNAGE
DELICIOUS TOAST
WATCHES
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PROTECT OURSELVES
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TRUE SEPARATION OF CONTENT FROM FORM
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The future of content management systems is in their ability to
capture the content in a clean, presentation-independent way.
—Daniel Jacobson, Netflix
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THE WEB IS NOT A LASER PRINTER
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Imitating paper on a computer screen is like
tearing the wings off a 747 and using it as a bus on
the highway.
—Ted Nelson
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BLOBS vs. CHUNKS
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STRUCTURED CONTENT SEMANTIC METADATA CONTENT PACKAGES AUTHOR EXPERIENCE
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SEMANTIC METADATA
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Ethan Resnick, @studip101
Metadata is a love note to the future.
Metadata is the new art direction.
Jason Scott, @textfiles
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CONTENT PACKAGES
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A PACKAGE OF IMAGE CROPS
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TRUNCATION IS NOT A CONTENT STRATE…
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AUTHOR EXPERIENCE
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They hate all the fields.
They say they wantMicrosoft Word.
WYSIWYG is what they understand.
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If I had asked people what they wanted, they would have
said faster horses.
—Not Henry Ford
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“Beautiful software, even for back-end users, is becoming an expectation. We’re moving in this direction because we now understand that better content management systems foster better content.
—Matt Thompson
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THE WEB ISN’T PRINT.
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THE WAY PEOPLE CREATE CONTENT HAS TO CHANGE.
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OUR FUTURE DEPENDS ON FIGHTING OFF THE ZOMBIES
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