Content Marketing 101 –
How Your Business Can
Stand Out In a Crowded
Space
Jordan Scheltgenhttps://www.facebook.com/jscheltgenTwitter: @CaveJordanS
What is content marketing?
Content Marketing is:
“A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Content Marketing Institute
“A serious grind.”
What are you creating?
Blogs Infographics Videos
What are you really doing?
The Fallacy of Content Marketing
You have to promote the heck out of your story• Social media
• Influencers• Reposting on other sites
Disproportionate Results
Make Content People Want to Read• Make truly interesting content• Write things you would want to
share yourself
Community• You’re not selling your service,
you’re selling yourself• Helps you build trust with
community members
Give before you get: Mention others first
• Give value to other companies before expecting them to mention you.• Entertains your existing
audience
ContactJordan Scheltgen