Download - Content Marketing for Startups
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MARKETING4 STARTUPS
CONTENTwith Susan Su
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Content Marketing + Startup Metrics
Acquisition
Activation
Retention
Revenue
Referral
CONTENT MARKETING 4 STARTUPS
more traffic, higher SERP rankings
more signups become active users
higher engagement and LTV
higher conversion rate and AOV
tell ur friends -- more new users!
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GOOD JOB: VEROCONTENT MARKETING AT WORK
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Vero’s blog and other content marketing working hard:
● Acquisition thru content discovery● Consistent ● Multi-channel distribution (blog, email, Twitter, FB, GrowthHackers)● Product- and audience-relevant (email marketing software)● Pulls in influencers● Must-click headlines
GOOD JOB: VEROCONTENT MARKETING AT WORK
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GOOD JOB: RAMIT SETHICONTENT MARKETING AT WORK
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Ramit is a content marketing godfather. A few points:
● Irresistible subject lines● Cross-promote own content ● User research-backed “content clairvoyance”● Pulls in influencers● Multi-channel distribution and engagement (blog, Twitter, FB, YouTube,
email, influencer networks)
GOOD JOB: RAMIT SETHICONTENT MARKETING AT WORK
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FREE TRAFFIC?
WHAT IS CONTENT MARKETING?
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There’s no such thing as free traffic.
You pay with $ or with time.
Content marketing takes time to CREATE and time to DISTRIBUTE.
In some cases, it also take $ to distribute.
WHAT IS CONTENT MARKETING?
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Just a few of the biggies:
● Company blog● Your own blog● Affiliates’ blogs● Medium ● Quora● YouTube● Facebook● EMAIL (more on this later)
CONTENT CHANNELS
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In some cases, the content channel IS the distro channel (YouTube, Fb, Email, Quora…).
But you can always distro more!
● Twitter● LinkedIn● Facebook● Google+● Email list● Newsletters / aggregators
DISTRIBUTION CHANNELS
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1. DO WHAT CONVERTS.*
*FOR YOU
GOLDEN RULESOF CONTENT MARKETING
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2. Target / Track / Organize the METRICS THAT MATTER.*
*FOR YOU
Likes? Comments? Shares? Retweets? Traffic? Influencer reach? Email opens? Email subscribes?
These are often correlated but not always.
GOLDEN RULESOF CONTENT MARKETING
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3. Get MILEAGE.CONTENT 7-IN-1
1. Blog post2. Slideshare3. Video4. Podcast or audio5. Infographic6. Social ‘Card’7. Content Snippets
GOLDEN RULESOF CONTENT MARKETING
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4. LISTEN don’t “Talk At”
Content marketing isn’t a billboard, it’s 1-to-many sales conversation...The best sales is based on listening, the best CM is based on RESEARCH:
● Keyword research ● Topic research● Language research
“Talking At” is boring. Listening + responding to what u hear is engaging.
*FOR YOU
Likes? Comments? Shares? Retweets? Traffic? Influencer reach? Email opens? Email subscribes?
These are often correlated but not always.
GOLDEN RULESOF CONTENT MARKETING
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LOTS MORE!
From hacks to high level strategies
@susanfsu
Or come to my office hours!